Why a website can destroy your brand

To build an internet site is one of the most important things that a company has to develop in its online marketing plan. Their public image, the door to the world, is opening to visitors, customers thru the Internet.

Hence when developing an internet site and a SEO strategy, the owner of the company, the marketing director or the responsible of communication has to have some clear ideas about what is what they are trying to find.

Brand strategy

First, marketing director must believe that an internet site is one of the key inversions that a company must do. That seems that everything must be correct and adjusted to the brand company standards. A horrible designed internet site can destroy the brand image offline and this may be a big problem.

Second, it’s necessary that brand colors, typography and other elements respond to a unified policy. It's not a brilliant idea to develop a different color strategy online and offline because that kind of actions will bug and confuse the visitor.

Colors and their importance

It has been proved that colors have an important role in visitors ‘ actions. A domain should have the brand ones but also others that will be acclimatised to the sort of visitors we'll have. If colors aren't the rigt ones, the visitor won't convert into buyer and shoppers will nor convert into clients.

A bad choice of our internet site colours can mess up a inversion and give a bad feeling to our visitors, so pro guidance is really advised when a company is going to develop a presence in Internet or in social nets

Some little tips

It has been said that if sites have a telephone number in the top right of each page and a tiny contact form to each page where it’s wished to capture a domain conversion, leads from internet site visitors can go up by at least 5 times.

Abel Pardo Fernandez is CEO of Aigen Digital Marketing and Professor of Posicionamiento en Buscadores at the University of Leon

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