Web Marketing to a Youthful Generation

I have an idea for a company. I want to own my own business someday because working for the man just doesn’t seem to cut it. I don’t like the hours and I don’t like anyone being my boss except for myself. Starting a business requires more than an idea though; and longer hours than 9-5. One big aspect is being able to market your product or idea to the masses and that’s where web marketing comes into play. Without being able to reach potential customers than you’re pretty much out of luck.

A good friend of mine is a not so professional, professional skateboarder. He loves it and it’s his one true passion in life. It’s easy for him to spend hours and days mastering tricks, grinding rails and Ollie-ing garbage pails. It’s not only something he loves but it’s also something he’s genuinely good at as I’ve seen him do things on that skateboard only few others have accomplished.

Being that skateboarding is his life; my friend is very much involved in the skating “scene” as he attends skate competitions and keeps relations with many others also involved. Ultimately he would love to be sponsored by a company such as Spitfire or maybe Zero. Together though; it would be possible for us to create our own skateboard deck company.

The idea is in its birth stages. We still need to come up with a name for the deck company as well as a few interesting images for the decks themselves. We would also like to have stickers made up to give out for free as to spread our name easily. Web marketing however I believe is the way to go to get our name out there. Through the use of Facebook, twitter and other social media outlets along with a personalized website we could reach millions of people in our demographic that we otherwise would have difficulties reaching.

Using web marketing to promote products and services is not something new but it’s without a doubt a great way for us to reach the niche market of skateboarding. Because skating is a relatively youthful sport and it’s the younger generation that is mostly engaged in social media the marriage of the two seems natural. Developing a couple videos of talented skaters using our decks is a great way to begin promoting a new skateboard company.

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