Ways On How You Can Draw In Social Media Fans By Means Of Special Deals And Special Gifts

In our past issue, we looked into the methods on how to get people to like your Facebook business page. Today, we will be talking about utilizing special deals, prize draws and give-aways to pull in more fans.

Using a social media management site entirely for promotions, contests and giveaways is a good way to determine whether these said publicity tactics is working for your business. Based on the given statistics provided by the website, you can determine how much traffic the tactics were able to make during its run.

The advantages of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always vital when trying to create online presence. Contests give a touch of anticipation to your site.

Now that you know this, let’s move on to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

First of all, be certain all essential contest mechanics and updates are accessible to the Facebook users only. Be certain that you don’t promote it in your newsletters, social networks or even in the official website. You can however say that the contest is exclusive for Facebook users only. As an additional requirement, the mechanics have to be simple and clear. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. Generally, a lot of various contests are not even allowed. You won’t be able to post an official contest in your Facebook wall.

However, you may qualify for an exception. In order for a competition to be valid, the company must be able to buy $10,000 worth of Facebook ads in a span of three months.

As a way to cut costs, there are plenty of business applications which can assist you in producing a contest for your Fan page. Contests for Fan page is an application that was produced by Wildfire and can help beginners in creating contests with photo, video, writing and graphical entries. You can also customize your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. To make navigation simple, consider placing a contest widget in your Fan Page so the competitors will be able to link straight to a mini site. There are also other contest builder tools like Vertigo and Strutta.

A part of bringing in many participants is featuring a really irresistible prize. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s maintained successfully will most certainly bring in lots of leads to the organization. For some businesses, tasks like these may need a whole lot of consideration. However, this can be among the list of most powerful strategies to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Money making on Facebook!

Using Facebook for Business and as well as creating advertisement campaigns are simply great ways to get the most out of your efforts in online businesses Know more about Facebook marketing here.

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