Posts Tagged ‘writing advertising’

Top Keyword Programs For Adwords Ad Campaigns

Sunday, March 4th, 2012

One of the most important elements of an effective Pay Per Click ad campaign is deciding on the best combination of keywords as well as phrases. There could be millions of keywords related to your own niche and trying to play a guessing game for any ‘right’ keywords can be costly. Google Inc. offers its own keyword selection tool to help make the procedure of selecting the keywords a lot easier, but there are a couple of different programs that you can work with in order to calibrate your campaign.

Nearly all Adwords masters work with a 3-step technique when selecting keywords and phrases. First and foremost, they may choose obvious keywords and then activate all of them through the keyword software to determine the quantity as well as varieties of searches carried out. And then, they might start exploring its synonyms to figure out very similar and also associated researches getting carried out simply by their audience. Lastly, they’ll identify low performing keywords and phrases and remove or even tweak them within the ad campaign.

If you’re looking for strategies to develop an effective Pay Per Click ad campaign, you will need to pick the best keyword selection tool then follow the 3-step strategy outlined earlier on. Howie Jacobson, author of the book ‘Adwords for Dummies’ clarifies that the most reasonable keyword applications you need to use for Adwords ad campaigns are the ff.: Google Inc.’s Keyword Selector Software; Word Tracker; Keyword Discovery; and also a standard Synonym Replacement Tool.

The Google’s Keyword Selector Tool is free to utilize and can be accessed using your Google AdWords profile. The software allows you to type in one or more key phrases directly into the toolbox and provide results for that keyword together with similar or even ‘relevant’ keywords inside the niche. This program will highlight the volume of queries performed each month, the average cost per click, and other descriptive information you can easily use in order to compare and analyze various keywords.

Keyword Discovery is actually a paid service that allows one to manage a number of lists of keywords and phrases, compare data, and generate records without difficulty. This tool is really a more robust keyword research tool in comparison to the totally free Google Keyword Selector Tool, and is the most suitable meant for skilled Google AdWords users and also SEO specialists. If you are comfortable with investing in this service, Keyword Discovery can assist you create extensive lists of key terms that will help you target very distinct groups in the niche.

Word Tracker gives you two options, a fee-based service plan and a no cost application for analyzing keywords. The no-cost keyword tool gives you standard information, particularly, the amount of individuals conducted on your keyterm within the thirty day period. It is really a quick and also simple procedure for you to cross reference search volume on a particular keyword, though the numbers will not be that correct as Google Keyword Selector Tool.

Making use of keyword selector software program could be an effective process for you to ‘mine’ for long-tail keywords and synonyms within your niche. You will have a chance to evaluate and calculate dozens, even countless keywords conveniently and may move the information directly into the Excel spreadsheet or other document for simple retrieval.

Realizing just what your own target niche exactly is will help you generate interesting and effective Adwords ad campaigns which may help increase click-through-rates. If you are only starting out, take advantage of the no cost programs which are available and also print or even manage the outcomes to build your baseline list of keywords.

Both online and offline businesses have many resources at their disposal these days for advertising toprospective buyers. Solutions such as Google AdWords have shown to perform well for both regional companies and for B2B marketing in particular markets.

Building A Google Adwords Campaign: 5 Mistakes To Avoid

Saturday, November 26th, 2011

Generating a powerful Google Adwords campaign can be very demanding for both beginners and experts, especially if you are getting into a completely new niche or perhaps addressing your target market for the first time. Even though you could certainly invest days and weeks monitoring the market as well as seeing the activities of your competition, the the more valued lessons are realized when you develop an ad and then concentrate on perfecting it for overall performance. Nevertheless, such a tactic can still make it easy to commit errors – some at very high costs.

Perry Marshall can offer you several effective tips on making an adwords campaign which guarantees results in his book The Definitive Guide to Google Adwords, but countless individuals would still commit errors when they perform keyword research as well as making attempts to optimize the adword campaigns.

When you would like to develop an effective Google Adwords campaign – one which generates a large amount of top quality traffic and really gets to your target market – you have to make sure that you’re not making any of these 5 common errors:

1. Not having keywords when creating ad copy. Several Google Adwords campaign managers make the mistake of using the keyword only in the headline or first sentence, instead of spreading the keywords throughout the ad. Generally, you want to make sure that your ad copy is as useful and as rich in keywords as they possibly can, hence be at liberty to employ at least one to two keywords or key phrases within your ad for better responses.

2. Sending visitors to a homepage. You’ll yield far more interest and, in many cases, even better rates of conversion if the you give in the ad goes straight to the specific webpage in the site with the promotion or incentive and not just a site’s main page.

3. Depending on Google’s Adwords Keyword Selector Tool to do all the work for you. The ‘broad match’ feature will only give you a broad idea of applicable keywords for your niche, however you also can make use of some other alternatives. Make use of the ‘phrase match’ and ‘exact match’ features in the tool to yield a good list of keywords that you should use for your site and your ads.

4. Making use of low-performing keywords. Understanding exactly what your audience is searching for is not an overnight exercise, and you should not assume all the time that your desired audience will be browsing for your products and services with the use of the same search phrases that you may use in your ads. You should try to generate a list of related keywords using the ‘synonyms’ function to improve search engine results as well as optimize your ad campaign.

5. Displaying your offer or promotion only in the body copy. Always make sure you point out the main benefit right away in the headline of your ad’s copy. Imagine that your readers and viewers are only reading the headers; would they be intrigued enough to want to know more about your ad and even read through the rest of the copy? Although Google Adwords ads are only comprised of 3 or 4 lines, a lot of people read even these brief copies and will surely react when they immediately see a word or phrase that is interesting for them – your one chance to get their attention is right in the headline.

Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are several good training resources available online.

Conversion-Tracking Tips for Google Adwords

Wednesday, September 16th, 2009

One of the most important parts of using Google Adwords is being able to track conversions accurately. After you’ve made your selection of keywords, created a compelling ad, and then implemented your Google Adwords campaign, the next step is to start tracking conversions and reviewing the results.

You have the option of simply using your landing page hits and number of sales from a link to analyze your conversions. But it’s also worth looking at the tools Google provide its Adwords users for acquiring conversion data. Here are some tips and guidelines for using Google’s conversion tracking tools.

If you’re checkout process involves using a shopping cart or requires confirmation on the end of a buyer, you need to embed your conversion link using Javascript. JavaScript is required to send information back to the Google Adwords tracker.

This tool does not show the number of visitors to your site; but it tracks click-throughs on your ads that resulted in a conversion. Once you place the simple code into your website, you can then access the data in the Reports Center of Google Adwords under ‘Campaign Summary’.

There are only two conditions for the above method to work and track your conversions accurately. The first is that you should be running approved Adwords ads on your site and the second condition is you should place the code only in your conversion page.

You can verify if the code is working by completing a complete conversion yourself. If you can find out exactly when a user has clicked on your ad and completed the conversion process, you can review your conversion reports within 24 hours and see the click-through on the report summary. Avoid clicking your own ads, as this is a breach of the Google Adwords terms of service contract.

You can still track your conversions if you are using a payment checkout system, like PayPal. PayPal and most other systems offer a conversion confirmation webpage wherein you can insert your Adwords tracking code. You will have a record of all conversions or sales once a customer successfully completes the checkout process.

The book “Google: The Missing Manual”, written by J.D. Biersdorfer, Mathew McDonald, and Sarah Milstein, justifies the importance of knowing your total cost per conversion.

This information will let you understand how much it actually costs to generate your sale; you can calculate this by using the free conversion-tracking tools and matching the number of conversions up with the total cost of your campaign for any given period of time. To calculate this, you will need to produce a summary report of keyword purchases at the end of each month and divide the number of conversions by your total costs to run the ad.

Marketing with Google Adwords is an effective technique that most websites can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training guides available online.