Posts Tagged ‘why social media’

Web Marketing for an Online Marketing Firm: The Art of Viral Marketing

Saturday, March 17th, 2012

Viral marketing has become pretty popular over the course of the last decade since the emergence of social media sites. Viral marketing is a form of marketing that expands through the internet when a site is clicked on. Digital advertisement is a powerful form of marketing that can employ a larger audience than paper advertisements. An online marketing firm that focuses in web marketing will use the foundation of social media and engage in viral marketing, spreading gradually from user to user on Facebook or Twitter.

An online marketing firm will take advantage of the power of viral marketing in order to spread word of a client’s company. Web marketing can confirm to be more effective toward a company’s success rather than your regular form of advertising. Not everyone gets the paper or reads pamphlets. If there is a YouTube video or a link that is easy to click on and available on a social media site, than it is more likely that the person clicking and watching will see the advertisement.

Web marketing is also a speedier kind of advertising. While there is a process in printing and time plays a major factor, viral marketing can prove to be cost effective and timely. Time is money and if you are spending not as much time in production than you are spending more time in placement. An online marketing firm knows just how to direct their time and execute a web marketing campaign effectively and efficiently.

Online marketing firms have an extensive background in web marketing. Where some viral marketing could be injurious, causing an influx of computer ads could really dissuade an internet user from actually pursuing a product. If an enormous quantity of ads bombards me at once I am immediately turned off from the product. Also there is a possibility that an advertisement could be just as easily overlooked by a potential customer as it would in paper form.

A web marketing campaign that is performed properly by an online marketing firm will not suffer the ignorance of the consumer or go unnoticed. Viral marketing is meant to strike millions of people at once. If the advertisement is something that is attractive and relevant to the consumer than there is no reason that the web marketing campaign of the company should not work.

So, do you think you would like for more information about hiring an online marketing firm? Would you would like for more information about web marketing? go to fishbat.com for more information!. This article, Web Marketing for an Online Marketing Firm: The Art of Viral Marketing is released under a creative commons attribution license.

Reputation Management for Elphaba Thropp, The Wicked Witch of the West

Saturday, February 4th, 2012

Few things are worse than having an unearned negative reputation, particularly when it has a real detrimental effect on your life. Take for example Elphaba Thropp, who eventually became known as the Wicked Witch of the West. She really was doomed from the start. She should’ve engaged in a little bit of reputation management and had a noticeably better life. Or, if she’d had access to a computer or a marketing firm, could’ve started an online reputation campaign to save her name.

Elphaba was from the beginning a victim. Her mother engaged in an illicit affair, and as a result, Elphaba was born with green skin. Even for a land that had munchkins and talking Animals, this branded her as an oddity. She was an outcast from the moment she was born.

The issue with Elphaba is that she was providing reputation management for other people. Covering up for people and trying to assist people, all the while it was hurting her. This kind of personality feature, while admirable, immeasurably complicated people’s views of her. She was already setting herself up for a fall when she had her critical run-in with the wizard.

The wizard, who was a self gratifying wanderer who’d found a home among these gullible people, was seen as this great benevolent man. He surrounded himself with powerful people who continued to falsify his image. He was a master of reputation management, having spun circumstances in such a way that Elphaba looked like a horrible person, when in actuality she was the real victim, simply battling to survive.

Reputation is all about appearances. Reputation is not about who you actually are, it’s about who people think you are. If you’re a good person but got a bad rap for something, that reputation can stay with you for a very long time. In the case of Elphaba Thropp, she was in a difficult situation from the beginning. What sealed her fate were her own actions, which were re-spun by the wizard. No reputation management could have rescued her from him, and in the end, it didn’t.

Do you think you would like to learn about reputation management? Would you like to find out more about how fishbat can help your online reputation? Check us out at fishbat.com now!. This article, Reputation Management for Elphaba Thropp, The Wicked Witch of the West is available for free reprint.

How Marketing and Social Media, and Search Engine Marketing Can Give You The Upper Hand

Monday, January 30th, 2012

The turn of the century has brought with it much advancement in technology. Not since the industrial revolution has the country, or the whole world experienced anything on this level of change. The largest advance has come in the form of social media, and search engine marketing has redefined the landscape of the country. This is why marketing and social media belong together in the twenty first century.

In the year 2000 nobody could have guessed that the internet would inescapably play a huge role in the way we interact, communicate, shop, live and work. It’s an astounding adjustment since the turn of the century, when the internet was an untapped and relatively little used resource. Now more than half of the population of the human race has more access to internet than they do access to clean living facilities and hospitals.

As well another astounding reality is that over one billion people living on earth right now are on a social media website such as Facebook or Twitter. This is one more reason why marketing and social media need to go hand in hand, thats a lot of people to reach out to. If your business reaches even just 10% of one billion people, thats still one hundred million people. That is still a whole hell of a lot of zeros after a one.

The numbers are in your blessing if you’re in business and wish to market online. It’s also a great way to go global, understanding as how more and more countries are on the internet than there are countries that are not on the internet. So just based on those figures alone, the odds of success are seriously tipped in your favor. That is a lot of people who have access to the internet. The future of your company is in your hands, and you don’t want butter fingers while behind the wheel, do you?

Search engine marketing is also a beneficial way for your company to get it’s feet off of the ground. Everyone needs to get higher in Google, wouldn’t you if you were on the internet? You cannot possibly desire your competition to be higher than you on the worlds most searched search engine, it’s not a good way to do business. As well the average person uses Google at least 10 times during the course of their day. You want to let them know you’re out there.

So, do you think you would like to find out more about search engine marketing? Would you like to find out more about marketing and social media? Check us out at fishbat.com to find out more!. This article, How Marketing and Social Media, and Search Engine Marketing Can Give You The Upper Hand has free reprint rights.

Why Social Media Marketing Is Worth Your Time

Saturday, January 28th, 2012

Do you think that you understand why social media marketing is so much better than other forms of advertising? Well, I get my paycheck from a social media agency, so it’s my task to convince you why. So, let’s touch on why social media is such a wonderful boon for internet advertising.

The most significant primary edge social media has over other forms of communication-such as, for example, ads in magazines-is that you can be positive that the persons you are talking to are actually looking to buy what you’re selling. They chose to follow you, after all.

Secondly, social media includes metrics in real time to you how many persons you are reach, where they are located, and, most of all what they’re saying about you. When you once had to pay ridiculous amounts of money to hire market research agency, you can now figure out everything without leaving your computer.

Thirdly, getting results in the social media space can happen unexpectedly quickly. When compared to the extensive lead time it once took to launch a successful TV advertising campaign, social media can show ROI practically overnight. Through social media, content creation is both amazingly fast and simple, and this content can be seen by millions of people the instant you post. If something gets a huge amount of views in a short amount of time it we even a term for it; we say that it has “gone viral.”

And finally why have the reason why almost every business out there have started allocating budgets for social media marketing to advance their sales and earn a better profit. For example, if Facebook were a county, picture how big it would. There are, believe it or not, roughly 700 million Facebook users who can be considered “active”. It isn’t important how many newspaper ads you have or TV commercials you make, social media will always have a far larger demographic. In the end, social media’s popularity is the main reason why social media should be on your to-do list.

So, do you think you would like to learn more about hiring a social media agency? Do you think you would like to learn more about why social media matters? Check us out at fishbat.com to learn more!. This article, Why Social Media Marketing Is Worth Your Time is released under a creative commons attribution license.

Twitter For Business: Commerce At 140 Characters A Second

Thursday, January 19th, 2012

The whole world is chatting about how to use Facebook for their companies, but the buzz has died down a bit about how to utilize Twitter for business; now there is quiet when once the world was atwitter about Twitter (and, yes, I do loathe myself for making a pun of such epic proportions; I should truly be pun-ished). With all that past us, Twitter truly is a wonderful way to use social media for business, and it is particularly great to working with bloggers, monitoring the conversation, alerting consumers, and for public relations. In fact, Twitter PR is in a special place in my heart.

Twitter is a wonderful way to keep in touch with other bloggers and media groups. There is also a great chance that if you follow someone, they will follow you back. This is more likely to occur in the professional world as persons are using Twitter to network and learn. It is a direct connection to someone without calling or emailing them.

You can also figure out Twitter as a way to observe discussion about your company and brand on social media. You can work out the keyword search function and search for your brand name to see what persons have been tweeting. Twitter is a huge reason why social media presence can be a key tool to recognize feedback from customers.

Twitter is a great way to alert consumers about specials, deals, or sales. This will provide a direct update to an audience that already has interest in your brand. The best component is that it is a free place to promote your company! Just be sure that promotion isn’t all you are doing or folk will lose their interest and Unfollow you.

Twitter can also be used as a PR tool to promote blog articles, webinars, relevant news, or anything on the web that your company wants to share. information can be shared by through Twitter PR are best kept as short titles along with a link to another page. It is a fantastic way to share any good PR that you might find and share with clientele who otherwise wouldn’t have read the news.

So, do you think you would like to learn more about how to use Twitter for business? Do you think you would like to find out more about Twitter PR? visit us at fishbat.com to learn more!. Check here for free reprint license: Twitter For Business: Commerce At 140 Characters A Second.

Optimizing Your Business’s Web Marketing Capabilities

Wednesday, January 11th, 2012

Due to the fact that the internet is continuing to develop, web marketing efforts have become essential to many businesses. Online marketing can help smaller businesses compete with their larger competitors. The internet has begun to level the playing for many kinds of businesses. If you are a business that is able to develop a great online presence than you have a great chance at taking home a larger portion of the market than you would if you had no online presence at all.

While you can develop some sort of web marketing on your own, contacting an online marketing firm to help you would be your best bet. Online marketing firms specialize in development of internet exposure for other businesses. They will help businesses to increase their visibility on the internet by improving that particular organization’s rankings on online search engines.

Optimizing search engine capabilities means that the online marketing firm will optimize certain keywords to correlate with their clients. This means that when a consumer searches those particular keywords, the client will return as one of the results that come back for that keyword on the search engine. The online marketing firm will choose several keywords that fit into the merchandise and services provided by their client. The firm could either optimize these keywords through pay-per-click campaigns or organically.

Some other components of web marketing that an online marketing firm can improve are web design, public relations, and social media networks. The agency hires professionals that are skilled in each of these particular areas. These professionals will help you run an efficient online marketing campaign and link everything together. The content presented on your website will be reflected by the keywords that are chosen so that everything remains relevant. Public relations and social media efforts will also reflect the brand identity that your business wants to exhibit.

Using an online marketing firm will help cut down on your operating costs since you do not need to hire new employees for each of these roles. You will only need to pay the online marketing firm monthly or annual fees that will amount to much less than what you might pay for additional employees in salaries and benefits. Hiring an online marketing firm not only helps you cut down on operating costs but increases your sales as well.

So, do you think you would like for more information about hiring an online marketing firm? Would you would like for more information about web marketing? Check us out at fishbat.com for more information!. This article, Optimizing Your Business’s Web Marketing Capabilities has free reprint rights.

Put The Spice In Your Social Media: Why Social Media is a Great Idea

Monday, December 12th, 2011

If you enjoy Starbucks, and enjoy social media, it will soon be your time to shine (August 22nd, to be exact). Starbucks has announced a plan to gather their large fan base on Facebook to celebrate the coming of their autumn flavor, the Pumpkin Spiced Latte. So if you’re wondering why social media matters, now you can see that even the largest brands are working with an online marketing firm.

The Pumpkin Spiced Latte is a treat that has a large backing, and because it is seasonal, there is a large amount of excitement associated with it. When October comes around, everyone looks forward to the smell and thought of pumpkin, spices, and Halloween. The fall festivities this year for Starbucks will be revolving around the integration of the Pumpkin Spiced Latte and social media. But, why social media? Why did Starbucks decided to work with an online marketing firm?

What do they plan to do? Starbucks plans to incorporate an application with Facebook, that will challenge the intellect and creativity of their following. Within this application, there will be a point-based game that users may follow to garner the most points. Of course there has to be an fun objective to achieve with such points. The goal is to win. And with winning, comes the Pumpkin Spiced Latte Beverage to the city with the most involved and zealous users on August 30th, earlier than any other Starbucks store.

Within the application, there will be 3 different objectives to complete in order to collect points. For the people who have the gift of gab, there will be shout-outs for each city. For the people who have the gift of logic and problem solving, there will be daily trivia challenges and the sort to test their knowledge. Last, but not least, for minds blessed with the power of the muse and creativity, there will be an opportunity to obtain points through daily creations, using the application itself to design and create their mind’s imagination. Although with all these sorts of people, as long as you are competitive or love Starbucks, you will like this application, as there are Scoreboards will real time updates on who is at the front in the race for the delectable Pumpkin Spiced Latte.

By using this application, Starbucks strives to achieve a wonderful result. Bringing their community together through bonds and getting them involved in the decisions of their actions brings them much closer to the company itself. Not only that, but Starbucks hopes that they will be able to nurture their fans’ creativity, and giving them a chance to express it. In the end, their campaign with the Pumpkin Spiced Latte isn’t just a competition; it’s a gathering for Starbucks lovers everywhere. Now do you get why social media is so great? Maybe you should get in contact with an online marketing firm tomorrow!

So, do you feel you would care to find out more about why social media is so important? Do you feel you would care to find out more about working with an online marketing firm? Check us out at Fishbat.com to find out more!. Unique version for reprint here: Put The Spice In Your Social Media: Why Social Media is a Great Idea.

Do’s And Don’t’s Of Facebook

Thursday, October 20th, 2011

The Internet, as a whole, has opened the doors to a varied range of contact possibilities with customers. The interactive characteristic of the medium also makes it possible for a customer to relay his response to a vast audience. Social networking sites, particularly Facebook, which are getting increasingly common around the world, have given customers an equal opening to communicate as loudly as you about your brand, in a public forum open to the whole world.

On the brighter side, there is a great opportunity to attain direct and unadulterated feedback from customers, without the requirement of costly and time-consuming surveys and research processes. Directly redressing customer queries on the medium itself can help increase brand loyalty. However, as a brand owner, you must be aware of the speed and potential of the medium to do good as well as harm.

There are enough reasons for a brand to be on one of the most trendy mediums. A major amount of conversation that happens on Facebook, or for that matter on other social platforms like Twitter, specifies brands, with customer’s attitude toward these clearly seen through them. Social media marketing can produce raw information that has not been spun, modified, or adulterated.

The fact is that whether you are there on Facebook, it’s very probable that someone or another from your customer base might be referencing you. Your brand presence during such a time is crucial to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

On a proactive note, sustained brand presence on Facebook also helps you create your own group of customers, including those interested in you. This gives you one point access to disburse any firsthand brand information in a single click, without paying out a cent more. Today, brands – both little and big – have a presence on Facebook. Many of them utilize it with more innovation than the rest.

Conventional marketers are used to broadcast, which is a formal means of communication, where customers’ opinions are barely heard back. Coming from this experience, many a time, marketers find it hard to adjust and converse in the language required by social networking sites, which are much informal in nature.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had a negative impact on the brand. The moral from this is very clear, the brand must try to avoid any pitfalls on Facebook; marketers must know the responsiveness and energy levels of the users and be one among them, rather than one above.

For every horror story of a brand mess up on Facebook, there are many cases of success, where even small household brands have grown in reputation through effective use of the medium. Two golden rules to be obeyed while using Facebook and social media marketing in general, which can yield good outcomes in the long run, are as follows: Do not be a big brother – be a cheerful friend to your consumers. The big brother attitude, which worked fine in standard media, can hurt your brand on Facebook.

Any showdown of brand arrogance or one-upmanship is given a harsh response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with. Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

There are many ethics to be obeyed with Facebook and social media marketing, which can be easily realized through active participation in the medium itself. A company must ensure that its trained representatives have a marked presence on Facebook and social networking avenues as true online custodians for the brand. For many companies, it also makes sense to engage an agency that is experienced in handling brand reputations on Facebook and online avenues, both to get more visitors and generate more revenue.

So, do you feel you would care to find out more about hiring an online marketing firm? Would you care to find out more about how to get more visitors to your website? Check us out at Fishbat.com to find out more!. This article, Do’s And Don’t’s Of Facebook has free reprint rights.

Reputation Management

Sunday, August 28th, 2011

Reputation management is important to each company. It’s vital to keep track of your actions and what people are saying or doing about them. If your company begins to develop a bad reputation it can lead to a large backlash and a loss in revenue. Look at all of the problems cause by how BP handled the oil spill in the gulf. In this digital age reputation has become more important than ever as information spreads at an insane rate. If you are doing something people don’t approve of you are going to hear about it quickly and often.

Protecting your companies name in a search engine is very important. When someone searches the name of your company you don’t want the first search result to be a scathing review of your company that would make potential customers scared to even speak your name aloud. Consumer generated media is becoming more and more prevalent on search engines, for example blogs, so reputation management needs to be done often and tracked because new blogs are always going up. You can make 1000 people happy, but if you make one person upset you can be sure you’re going to hear about it.

It is important to make sure your company comes up first when a user types in certain keywords because if the first link is inflammatory you know people are going to read it. A study conducted by Reputation.com reported a number one search result attracted 50,000 monthly visitors while the number 5 result only attracted 6,000 visitors in the same time frame. Ricky Bobby was right, if you’re not first you’re last.

The only way to insure proper reputation management is to keep an eye on it every day and think ahead. You need to almost predict how people will react to the actions of your company. The best way to deal with backlash and negative consumer feedback is to not let it begin in the first place. Of course this isn’t always feasible so you need people devoted to going online every day and dealing with negative articles. Whether it is getting in touch with the disgruntled customer and fixing the problem or doing your best to try and make sure no one sees the public rebuke, something needs to be done.

Reputation management is absolutely necessary if you want your company to succeed. If all people see posted about your company is negative comments and blog posts they will not be too thrilled about purchasing your product or using your service. Word of mouth is a strong tool and the internet has made word of mouth spread quicker than ever, companies need to be ready.

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