Posts Tagged ‘what is niche marketing’

What is Niche Promoting?

Sunday, July 31st, 2011

If you've spent anytime learning the way to start, or bring, your business online you've likely heard that you have got to find your niche. It seems like it's the be all and end all of online selling. There could be some truth to that, but in the grand scheme you have got to know how niche selling is going to play into your business.

What's Niche Marketing Already?

First you've got to understand what a Focused Market is.

In compendium terms it’s this;

“A niche market is the subset of the market on which a specific product is focusing; so the market niche defines the specific product features directed at gratifying specific market wants as well as the price bracket, production quality and the demographics that is planned to impact.”

For Niche Marketing that mean finding a group of folks that like a certain think and promoting it to them. For me and most folks reading this it implies the quickest and most inexpensive way to attract purchasers.

A Real Life Example

In my previous business I used to be a screen printer. I ran a full shop out of my home. Yes. I announced a full shop with printers and everything. (Never do this) When I started I tried to do a little of everything. I tried to go broad in my market and ended up working a lot of hours for very small rewards. Ultimately I was uninterested in busting my ass for little reward.

I ended up switching my model from making an attempt to print everything under the sun to targeting a very categorical customers that offered a higher reward.

I marketed to custom clothing corporations and brands that wanted a special sort of print that very few folk were doing. It got me a lot of business, and plenty of repeat business too!

How I Apply Niche Marketing Online

The coolest thing about being online is you actually can make money in almost any niche. It’s crazy some of the niches I hear of folk making profits in. It all begins with one thing.

Keyphrase Analysis

Keywords are vital because they tell the search sites what your internet site is about. So you want to identify the best keywords to aim at for your niche.

There a lots of tools out there to help with this. My own personal favourite is a tool called Market Samurai.

You may also do the analysis for free using Google’s keyword tools and a pair browser add ons, but Market Samurai really speeds things up.

Finding the proper keyword will put you a step ahead of the game. Now all you have to do is create content, get a website up, Create a converting offer, and drive traffic. Simple right?

I does get simpler the more that you do it. I'm still finding it out. Finding a niche is important, and keyword research is significant step in the act. I’ll detail keyword analysis and all the other little things that you will need to know in up coming post. In the meantime, I’d love to hear your thoughts. What's Niche Marketing to you?

James is a big fan of Niche Marketing and enjoys showing people just what is niche marketing.

categories: Niche Marketing,what is niche marketing