Posts Tagged ‘web development’

Why websites need on-page optimisation

Monday, February 20th, 2012

On-page optimisation is one of the first steps of search site optimisation that every web-master or site developer should look into and implement when building and adding content to an internet site.

If you can do the on-page optimisation of your site properly not merely will it help your ranking in the search engines but it will also make your website simpler to read for your visitors below are a few on-page optimisation tips you want to add to your site.

Title Tags –Doubtless the most important on-page optimisation component. The title tag should be short around 60 characters but descriptive so people know what your enterprise or service is about. The title tag is the first thing shown and indexed by the search engines so when people do searches this is your chance to grab their attention as it’s the first thing they see in the search results pages so you would like it stand out more and must be appealing enough to the search site so as to rank you above thousands of other similar internet sites like yours.

Meta Tags – Not as significant as they where before but still worth doing they are quite not dead yet. Your meta outline should be a short description of your service or enterprise and what you have expertise in around 160 characters. If your meta description isn't well written there's a high possibility that your internet site will get ignored.

HTML Tags – It’s necessary that you highlight particular bits of your page, there are a few tags that may do this, the most vital of these tags is your header tags the text inside these tell the search engines what your page is about and they see that these are important sections of your internet page.

Keywords – Your content needs to be optimized in just such a way that it suits both the search engine and folks reading your page. Over doing your keywords can make your page incomprehensible. You'll need to have some kind of balance between your keywords & your content.

Image Tags – If your website has plenty of images you will need to optimise these as well so that the search engines can read them. When a person looking at your pictures can figure what it is but for the search engines when they crawl your website they can’t. The search spiders can only read text and not photographs so itss important to add these tags to your pics so it gives them some meaning.

Pad Murphy is a member of the web team that helps run the site Smartwebresults.com which is web marketing company and social media for business in the Uk.

Internet Marketing And SEO – Ingredients For Success.

Tuesday, February 14th, 2012

With so many SEO services promising to ‘turn your website into a gold mine’ it is little wonder so many people are disillusioned with SEO, see it as a waste of marketing dollars and dismiss it as a viable option. The problem is, they don’t realise that SEO is only part of the jigsaw.

The problem is that overly enthusiastic ‘get you on page one of Google’ advertising by SEO services has promised too much – causing many people to incorrectly expect that an SEO expert alone can make them prosper. When this doesn’t happen, the blame is unfairly laid at the door of SEO. This is a great shame, as many businesses that COULD be generating leads and making much more money from their Internet presence are missing out because they have abandoned SEO.

The truth is, search engine optimisation is essential. But it is only a PART of your overall Internet marketing plan. To really see results, you need to appreciate the difference between SEO and Internet Marketing, so you can implement BOTH strategies into your marketing plans.

In brief, the job of SEO is to bring traffic to your site. It is the skill of optimising your site, so that people can find you when they search for specific keywords. The problem is, in all the excitement, it is easy to overlook the reality that ‘traffic’ doesn’t necessarily turn into ‘paying customers’.

Another way of looking at it is to compare your site to… say… a retail shop. As many bruised and broken business owners have experienced, being in a shopping mall with high foot traffic doesn’t always produce a high customer count. It happens too frequently – where a retailer paid a lot of rent for a good location, but fails because their marketing, pricing, customer service, presentation, and a multitude of other issues brought them undone.

Just like the shopping mall, SEO gets the traffic, but you MUST turn traffic onto customers. Internet marketing takes the baton from SEO, with the objective of converting ‘traffic’ into ‘paying customers’. It involves a copywriter and marketing strategist, working closely with your web developer to get the job done.

With Internet marketing, the end game is to cover a wide range of issues, including:

Build your brand, increase the perceived value of your offering so people will see the VALUE, make you more appealing than your competitors, reassure your target market about your ability to deliver on your promises, overcome objections and pull people through to the point where they buy or act in some way.

All of this takes work, and it is very important work. If these issues are not handled correctly by your marketing team, (with a consistent, steady process of measuring results, fine tuning and testing the pages of your website), your investment in SEO will be wasted, as you won’t capitalise on the traffic that is generated. Here, at our SEO Brisbane agency we are helping our customer to concentrate their efforts only into highly profitable projects.

Before you market anything online, make sure you visit our Marketing Ideas Bank website and subscribe to our Brisbane SEO Services. Let us know how we can help you! Our knowledgeable team will provide you excellent advice here at our SEO Marketing Brisbane office. Hope to hear from you soon!

Why a website can destroy your brand

Friday, January 27th, 2012

To build an internet site is one of the most important things that a company has to develop in its online marketing plan. Their public image, the door to the world, is opening to visitors, customers thru the Internet.

Hence when developing an internet site and a SEO strategy, the owner of the company, the marketing director or the responsible of communication has to have some clear ideas about what is what they are trying to find.

Brand strategy

First, marketing director must believe that an internet site is one of the key inversions that a company must do. That seems that everything must be correct and adjusted to the brand company standards. A horrible designed internet site can destroy the brand image offline and this may be a big problem.

Second, it’s necessary that brand colors, typography and other elements respond to a unified policy. It's not a brilliant idea to develop a different color strategy online and offline because that kind of actions will bug and confuse the visitor.

Colors and their importance

It has been proved that colors have an important role in visitors ‘ actions. A domain should have the brand ones but also others that will be acclimatised to the sort of visitors we'll have. If colors aren't the rigt ones, the visitor won't convert into buyer and shoppers will nor convert into clients.

A bad choice of our internet site colours can mess up a inversion and give a bad feeling to our visitors, so pro guidance is really advised when a company is going to develop a presence in Internet or in social nets

Some little tips

It has been said that if sites have a telephone number in the top right of each page and a tiny contact form to each page where it’s wished to capture a domain conversion, leads from internet site visitors can go up by at least 5 times.

Abel Pardo Fernandez is CEO of Aigen Digital Marketing and Professor of Posicionamiento en Buscadores at the University of Leon

3 Seo Tips That Will Help You Rank No1

Friday, December 30th, 2011

Sometimes it is just the tiniest of things that can make a Large difference with SEO ranking results.

Here are three tiny things that will make a Bigger difference if you apply them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If we were going fishing as a professional, we would do one thing before we throw our nets into the water, we would KNOW that there are fish there to be caught! A professional fisher person does not throw their nets into the water BEFORE doing a radar scan to check for fish. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is fishing, this is common sense.

When it comes to a more abstract world like SEO sometimes we forget common sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a keyword we are selecting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker account (they also have a free tool as well which is good). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of the tip is not to fish were everyone else is fishing! This makes logical sense but often forget that it’s best to fish were there is little or no competition! So look for keywords that not may people have content written for but a lot of people are looking for.

Page title is everything.

In the SEO universe the page title is the ‘secret weapon’ of the master ranker! Here is one thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimisation point if you want to optimize a page/blog entry for a specific keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not overdo it of course!

Click for further information on SEO or Web Design.. This article, 3 Seo Tips That Will Help You Rank No1 has free reprint rights.

SEO Services That Online Businesses Should Not Tolerate

Tuesday, December 27th, 2011

The Internet has plentiful of information for Search Engine Optimisation – from the most effective practice strategies to the most practical guidelines. In fact any online marketer can obtain enough ideas about SEO with just a few clicks of the mouse.

Website optimisation is one of the the SEO services that an online marketer will surely not miss while researching. Researching a little more and the online marketer will discover that website optimisation involves on and off page optimisation.

Website optimisation is simply the bigger picture of the service that SEO companies are offering. On the other hand, on and off-page optimisation refer to the more specific services that online businesses can expect from SEO companies.

However, this article will not elaborate on the specialization of SEO specialists since the Internet has plentiful articles regarding that topic. Instead, this will provide online businesses with some checklists of things to avoid in considering SEO services.

Avoid SEO specialists that provide outlandish claims. SEO specialists that try too hard to the point of enumerating odd SEO strategies just to get the attention of online businesses are in real life ineffective. Also, such companies will contact online businesses in a spammy way.

Don’t let the guarantees that an SEO consultant is claiming overwhelm you. Select an SEO firm that explains in full detail how it will help your website appear on top of the search engine results – from the major to the most little detail – instead of those that are too comfortable providing nothing but performance-oriented assurances.

Never deal with an SEO company whose services are obscure. While this type of SEO company can talk superbly about results-oriented pitches, helping the online marketers understand what SEO is all about is another thing. Only good and professional SEO specialists will spend time explaining the SEO plan in full detail.

Don’t engage with an SEO firm that employs “cheat” strategies. Some SEO firms try to mislead the spider, the software responsible in indexing websites submitted to search engines, by trying to spoil the search engine guidelines.

A good SEO firm, first and foremost, takes time understanding what the client’s website is all about. From there, the chosen SEO specialist will begin conceptualizing how to build or sometimes rebuild the design of the website both on and off page.

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4 Tips To Help You Choose A Corporate Web Design Company

Saturday, December 17th, 2011

A professional corporate web design company can create a website for you’re your business that is not only stylish and attractive, but also makes money.

Whilst you may think that you can design your own website to save money and to have complete control over the website appearance, it is likely that a corporate website development company will do a more professional job.

First impressions are essential, and you will want your website to be dripping with sheer professionalism when readers first land on it. By spending a little bit of extra money on a reputable corporate web design company, you can guarantee that you will have a professional looking and highly profitable site.

Choosing which corporate web design company to go for can be quite a tricky decision.

Here are 4 points to look out for to help you choose the best corporate website development company for your business:

1. Experience – How experienced are the corporate web design company? Do they have a good track record? You should take the time to assess the company’s past work to determine whether they have the skills and experience that you require.

2. Integrated Marketing – Corporate website development is about more than just designing a website. It is about creating a website that generates leads and makes money. Therefore you should try to find a corporate web design company that emphasise the integration of marketing techniques and web development. Otherwise, you are just left with a pretty website that does turn generate any profit.

3. Lead Conversion – A reputable corporate web design company should also go one step further than just create your website: they should help convert the leads that the website generates into paying customers. This is often done with a cleverly crafted follow up email sequence that potential customers will receive after entering their details into the enquiry form on your site.

4. Communication – Make sure you go for a company with excellent standards of communication and customer service. A reputable web design company should take the time to fully understand your requirements and should liaise with you every step of the way to ensure that you are happy with the work.

Use the above 4 points as your own mental checklist when trying to decide which corporate website development company to hire.

Chances are that if a company can tick all of these boxes, then they will be able to produce a sleek, stylish, money generating website for your business.

Next Level Profits is one such company that ticks all the above boxes. Next Level Profits are a highly experienced team that are dedicated to creating websites that generate more leads, more sales, and more profits. The integration of marketing, web design, and web assessment services make Next Level Profits an ideal choice.

To learn more about how the Next Level Profits corporate web design and corporate web development team can create you a website to generate more leads, sales and profits, visit their website at http://www.nlprofits.com for a free website evaluation.

SEO-The Key To The Success Of Your Online Business

Wednesday, November 30th, 2011

Entrepreneurs leading small enterprises pay no notice to internet marketing and advertising supposing that it’s only appropriate for those who are running large businesses. What they fail to understand is that they’ve been missing out on plenty of benefits that internet promotion shall make available for them. With the appropriate SEO tactics, their online marketing campaigns might possibly be their key to triumph.

By utilizing valuable SEO strategies, small and new enterprises could discover their way to the top, and wait for their revenue and sales to promptly intensify. The capability of internet marketing shall never be discounted since it is has been confirmed to become one of the major reasons for the triumph of the majority of business in the whole world.

Many ventures have generated their websites so as to market their products and services. However, not all of them have accomplished huge triumph towards their aims of successfully introducing their companies. They may have generated the most exceptional and amazing site, but if they’ve not used the key SEO strategies, their efforts are completely futile.

In putting up a small business site, it really is vital to undertake an intensive keyword research to discover the correct words that you have to include within your web page. These key terms could be the ones that individuals are exploiting in quest of products, services or businesses that may aid them in their specific needs. There can be plenty of internet based tools that may be advantageous in spotting the proper key terms for your business and target market.

To make sure that your site will attain a high site in search engines, try to develop relevant links to your site. You can complete this by submitting a number of articles to a handful of article directories, posting your links to social bookmarking websites, and commenting on related sites.

You could be certain that SEO can help you get to your objectives for your company. It can let you generate a big name for your company and get the better of your competition.

Find more information on SEO or Web Design.. Also published at SEO-The Key To The Success Of Your Online Business.

SEO Files: Why One-Man SEO Just Won’t Happen

Monday, November 28th, 2011

A new online travel site embarked on its search engine optimisation or SEO marketing campaign. The owner is going into SEO only for the first time. Without knowledge on SEO concepts and strategies, he hired an SEO consultant.

After four months of setting up the SEO campaign, with the SEO consultant providing direction and the in-house people implementing the strategies, the website still did not yield any result. It was not landing on the third page of Google even, and the sale was next to zero even as analytics report thousands of visits to the site. Wanting results, the company owner went on to re-think his strategies and in the meantime, terminated the services of the SEO consultant.

An expert SEO consultant cannot do as much working singlehandedly, even with his high competency in search engine optimisation.

SEO is plain, and therefore must be kept simple amidst its dynamic strategies. Its objective is simple: to increase your website’s page rank in the major search engines so your consumers can easily see you when they search for products or services which you offer. It is reported that Google, Yahoo and Bing altogether get one billion visits in overnight.

SEO is only dynamic because it implements a variety of strategies related to each other.

In the case above, why did the SEO consultant fail to deliver the company’s desired page rank? It is simply because SEO needs a team, usually composed of good article writers, bloggers, link builders, and social media specialists. One proficient SEO person working with inexperienced personnel will just not make it.

True SEO results can be achieved by paying the services of an SEO company, which already has a well-trained complement of writers, bloggers, and everyone in the SEO team. The result is one cohesive action, done by experts, for the client’s website to get the first rank on the first page for a most-searched keyword–in days, not months.

SEO can indeed bring in leads, and real sales, faster than any other traditional marketing campaigns. For this to happen, SEO has to be done right. Otherwise, efforts and resources will be for naught.

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Smart Business Idea: Getting SEO Companies In Singapore For Internet Marketing

Sunday, November 27th, 2011

In this day and age when many individuals use the internet to do their shopping, companies have altered their advertising efforts veering away from traditional advertisement into the search engine optimisation or SEO. SEO is a way to make your page highly visible to your prospective customer. SEO companies in Singapore are able to drive traffic to your internet site by supplying pertinent content which users are likely to read and which will prompt the users to make a purchase decision.

There is a crucial split between SEO and PPC as methods of search engine marketing (SEM). The more hard-hitting advertisers take the PPC, but this can eat up a lot of funds in so short a time. In PPC, search engines grant advertisers to bid for a keyword or phrase. The top bidder gains the right to use the keyword into an advertising copy, which search engines like Google or Yahoo ordinarily set up on the right hand side of the search engine results page (SERP). This is known as the sponsored links. Now, each time a person clicks on the link, the search engine charges anywhere between $2 and $5 per click.

In PPC, search engines also place the link on the right side of the Google or Yahoo email interface. Search engines decide to put the sponsored link depending on a person’s email uses. It goes without saying that PPC means a lot of dollars drained on advertisement; without needfully undertaking conversion. Aside from spending on the introductory bid, your link calls for a lot of clicks to maintain it viewable. A few or no click and the search engines will take out your advertising.

SEO is not as rough as PPC, therefore does not burn hard cash that can go up to thousands of dollars in just one day minus the hope of sales. SEO companies in Singapore bank on organic search results, that is, user-driven outcomes, to increment a website’s page rank in search engines. This is accomplished by writing and promoting pertinent blogs and articles about the specific merchandise or company. These articles are sources of worthwhile information which customers can refer before making a purchase decision. By nature, consumers who find a website offering worthwhile information will proceed to visit, revisit, and purchase from the website; leading to its top rank on search engine page.

The experience SEO companies in Singapore have is well-rounded. Aside from a profound sense of keyword research, companies have outstanding writers who not only know how to search and account facts about a given merchandise, but also know who to infuse keywords into a creative write-up without making the keyword sound irrelevant.

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Web Site Design That Goes Viral: The Power Of Humor

Friday, November 25th, 2011

Do you know how the biggest Holywood celebrities rose to stardom? Most of them uploaded video clips of themselves online, which then spread fast and naturally to billions of web users. This is what it means to be viral. What web site design basics can likely go viral?

Every web designer dreams of creating that one web site that straight away becomes a sensation. Users love this website a great deal that they are willing to forward it, submit it, and speak about it with other individuals. But just what web site design element can make a internet site viral?

Does element of trickery or scandal make a web site viral? Does it have to proliferate fear? Or does distinctiveness and something refreshing make the site unstoppable? All these rudiments may have the potential of making the site viral.

If you wish for your web site to be viral, then inject comic relief. Scores of online users react to something comic. They prove to have better taste than the sensationalist readers who like sensationalized and frightening stories. Scores of internet users prove to be good-natured and be keen on good-natured humor.

Causes are another web site element that can go viral. With more individuals alert of cause marketing, site owners who champion a cause need to be careful in being able to genuinely communicate their cause so people can trust them. These web sites often foster the good feeling of hopefulness. When users feel good about the website they are most likely to join in the cause.

If you yearn for a web site that can go viral, then horror is not an element to toy with. Individuals still react to humaneness and virtuous report. Your web site therefore has to encourage the human soul. After all, the web is just a medium to make things happen. People who have the fervor in them drive this avenue. Kindling the human moral fiber always prove to be the sparkle behind all that connects humans to one another.

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