Posts Tagged ‘web analytics’

The Importance Of Online Reputation Management

Monday, September 12th, 2011

The World Wide Web can be a scary place for a company. It is an open mic night for anyone who wants to say negative things about your company. Since there are so many chances for people to disparage your company it is important that you are constantly engaging in online reputation management to keep consumers from turning on your company.

Online reputation management involves monitoring what is showing up in regards to your company on search engines as well as looking for content that can be harmful for your company. When you find things that aren’t exactly ideal for your company you need to address the problem and get positive content at the top of search engine results while lowering the negative results. This is similar to when a company engages in search engine optimization, except the purpose is different. Search engine optimization involves promoting positive content and getting your pages to the top of a results page, reputation management seeks to drive content down the results pages and hide the content from potential search engine users.

The way a company responds and engages in reputation management can also shape how people see them. Often, companies pose as customers on review sites and give positive reviews to their own products so people will disregard the negative reviews. This is considered unethical and should be avoided because if your company is found doing this it will just lead to a bigger headache for you and more negative publicity.

A good way to respond to negative reviews is to contact the reviewer and see if there is anything you can do to fix the issue. Consumers like to see that a company cares about them and will appreciate that you listened to their worries and took the time to resolve the situation. Sending free products to prominent reviewers can also help your company because the reviewers are thought leaders and can help sway the opinion of your product dramatically.

Online reputation management is increasingly becoming more important by the day. When people are making a big purchase they will go online and look for product reviews to see which brand is right for them. It is important to make sure the things being said about your product on search engine results and on websites is positive, not negative.

It is important to use reputation management to keep individuals and companies engaged in your business. Using a search engine marketings tool is also very important. Contact fishbat on how you can make this happen!. Unique version for reprint here: The Importance Of Online Reputation Management.

Using Social Media For Internet Advertising

Saturday, August 27th, 2011

We’re not talking about purchasing ads on Facebook here, even though that’s a great idea too. One of the best parts about social media is that it’s a free way to reach a large number of interested, engaged customers and tell them all about the great products and services that you have to offer.

First off, let us discuss why social media is so great for internet advertising. The primary advantage that social media has over other forms of communication-such as, say, television advertisements-is that you can be sure that the people you are talking to are actually interested in your products. They chose to follow you, so you know they want what it is that you are selling.

Secondly, social media offers real time metrics that will tell you how many people you are talking to, where they are located, and what they’re saying about you. When you once had to shell out for an expensive market research agency, you can now figure out everything that you need to know with a few clicks on your keyboard.

Social media is a practical godsend for internet advertising, and its applications are pretty much limitless. So, let’s go through the most popular social media applications and discuss what would be the best ways to use them in order to make sure that you are doing the best you can to hype your products.

Facebook: Facebook works best as a fan page with information that has some staying power. So, if you have a sale or a contest that’s going to last for a couple of weeks, you should tell your friends online all about it. If you have information or some pictures, this is a great place for it too. Facebook is also great for establishing a community of fans that can talk to each other about your products. This way you can have your fans advertise for you!

Twitter: Whereas Facebook tends to hang out for a bit, Twitter updates come and go pretty quickly. If you have more timely information, or perhaps a one day sale, Twitter is the best place for you.

YouTube: If a picture is worth a thousand words, then a video is worth a million. If you do not have a YouTube channel, I would suggest starting one. YouTube is a great way in order to really make a connection with your customers.

I am seeking I am searching for Advertising With Social Media.. This article, Using Social Media For Internet Advertising is released under a creative commons attribution license.