Posts Tagged ‘viral video marketing’

A Quick And Easy How To Guide For Video Marketing

Tuesday, June 22nd, 2010

A company that produces online videos should provide you with a quick “how to” on video marketing. Having a video will do you no good if you do not know how to put it to use properly or if it drives away potential customers rather than attracts them.

Any quick “how to” for video marketing should include not just the way to use your video but tips on creating the most effective video for you. One thing to remember when working with video marketing is who you audience is and ways to get through to them. If you are using a loud and noisy video on a site selling you products, customers will probably be driven away instead of attracted to the site. On the other hand, if you are trying to sell skateboards to kids, your video should have all the energy and enthusiasm.

You also need to think about how a video will run on your internet site or elsewhere. By using a video format that opens in another window or will use a specific type of media player may just bother visitors. Also, it would be a good idea to add a button to easily turn the video off or to turn down the sound, in case they watch the video at school or at the office! Any “how to” for video marketing will tackle these points.

A simple “how to” for video marketing will be able to discuss some of the best ways of using videos on your website. This usually serves as an introduction just before the visitor enters the homepage, or it can be on one portion of the homepage. This will be an easier way to navigate around the video and it will not mess with the information on your web page.

Any “how to” for video marketing will explain how quickly this could happen. You can discuss different products of different reasons to consider your products.

It is not unusual for businesses to set up their own social networking accounts, such as in Facebook or YouTube. It’s always a good idea to upload your video to these sites as many potential customers can be found there.

It would be thoughtless to disregard a good video for your internet web page, so make sure you understand fully all the steps so you won’t overlook this great marketing tool.

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How to Drive More Traffic to your Internet Videos

Thursday, September 24th, 2009

And CUT! That’s a wrap people. Great, now you put your video online and no one sees it. Well, it looks like the work isn’t quite over yet. How do you get people to find your video? That’s what we’re going to tell you right now. Check out these quick tips on getting people to see your videos.

The first thing you need to do is to make sure your video is easy to find. That not only means getting it up on the web but also putting in keywords, descriptions and tags. All of this added information will make your video easier to spot not only in the search engines but also via the video sharing site itself. By using only a choice selection of appropriate keywords and a proper description it will help people find your video themselves. Additionally the search engines will be better able to classify your content so when people search for your keywords you’ll float to the top like the cream of the crop.

Another thing you need to do is to tell the search engines that you’ve got new content out there. Using RSS (Really Simple Syndication) feeds you can do just that. Each time you upload a file the RSS feed will automatically be updated and the search engines and those of your viewers who are using an RSS reader will be able to find that you’ve uploaded new content without even needing to go to the site (they will go when the content is there as generally it can’t be viewed through the readers). Blinkx, Truveo and Yahoo accept RSS feed submissions while Google Video requires a video sitemap.

If you’re more interested in having people view your video but don’t care where it’s done then it’s a good idea to upload it to multiple video sharing sites. By uploading it there and linking back to your sites you can create your own network of links which will help people find your content. Some people don’t like YouTube, some only use it. In order to hit all of them you need to put your content on multiple sites. Not sure where to look? Check out this big list of video sites at

Another great way to get your video out to the masses is to let the masses do it for you. Numerous ways to do this now exist. Entire services like Stumbleupon and Delicious are geared at helping you do that and with a simple plugin for your CMS your viewers are a click away from sharing your content with your friends. Digg might not be the best place for your content but other sites like Twitter, Facebook and MySpace also provide links via these plugins (or a small bit of code to drop on your site).

Have a Facebook profile? What about a fan page? If not then that’s something you need to get to work on. There are companies out there like R2 Relations that will build your presence out on the social networks or you can do it yourself. Another great idea is maintaining a periodic newsletter to alert people or remind them about your content every so often. At the very least you need a presence on the most popular social networking sites like Facebook, Myspace and Twitter.

In the end, a combination of your hard work and great content will not only inform and entertain your viewers but motivate them to tell others about your work. Every link to your content will help your cause and make your content easier to find. The more links you have to your stuff the more likely someone is to see that link and find your content.

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