Posts Tagged ‘success’

How To Be A Thought Leader Expert To Get New Clients

Wednesday, May 23rd, 2012

Add lots of buzz to your business, your reputation and your standing in your industry by becoming a socially relevant expert. It’s not hard to do this and once you do, you’ll get high quality attention and attract new clients. Begin by following the major internet news sites and spot the stories that pertain to your area of expertise. Choose to follow these stories as they develop so you can have a history of knowledge on the story. Start to form opinions about these news stories based on your own expertise and knowledge.

Comment on the news using your blog as your “practicing format”. Why a blog? Still formal but with less pressure – no one needs more pressure. What you need is PRACTICING commenting concisely on the issues of the day in a conversational tone. This mimics the style of a TV or radio show. TV and radios shows like commentary that’s focused, concise, to the point. They do NOT want to hear about what happened yesterday, they don’t want yesterday’s news but they want your fresh and current comments.

Many authors wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.

Stay current and stay cutting edge. This is what being socially relevant is all about. Don’t worry, after several weeks of blogging you will soon get the hang of it and be able to create insightful commentary very quickly as you will have a history of knowledge at hand as well as some practice writing in shorter, more concise sentences and thoughts. The more you know about your industry and its challenges and the more answers you have to help your industry the more in demand your services will be.

Always stay original. It’s your thoughts and commentary the media and your clients want. They don’t want you to be someone else, they want you to be you. Only you have the perspective that comes from your unique set of circumstances, knowledge, education and experience. Never borrow commentary from anyone else. Use your own stuff and soon you will find that you know a lot more than you thought you knew. You simply started to apply your own skill set to the issues at hand. Blogging helps you stay original and get creative. You going to love blogging!

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Pictures – A Significant Motivating Factor For A Customer To Purchase The Property

Saturday, May 19th, 2012

If you are trying to sell a property, then put up the pictures of it. It will do you a lot of good. However, the question that arises now is that whether one should go for professional in this regard or take pictures yourself.

Amongst the buyers, pictures on the internet are a big motivating factor to buy the property. There are many people, who search for properties on the internet. If you want to attract these buyers to your holding, then put up a good picture.

Nice photos will get them to click on the links as provided by you to further investigate the details, and view some more photos.

A bad photo can leave a real bad impression on the buyers. If the photo is not of a good quality, then people will be interested to look any further into your offer. The fact is that professionals do such job in a more effective manner.

These professionals are skilled in their jobs. They know which angle will suit the best. They have knowledge about composition and lighting. It is their job after all. That is why they are so good at it.

If you hire a professional photographer, then you will be able to appeal to wide variety of audience. First impression counts a lot. For many buyers, pictures are really important as mentioned afore.

There is great likelihood of potential buyers, who liked the photos, to take the entire matter seriously. This way, you will attract many serious buyers. You can then choose the one that you prefer.

Do the photography in a way that appeals to other people imagination.

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The Easiest Way To Pick Your Future Prosperous Business Enterprise

Tuesday, April 10th, 2012

Are you presently planning to commence your own small business someday but simply never have gotten around to it as of yet?

Many people have a certain type of business they would like to get started and devote many years considering it. Other people are seeking just to quit doing work for others and will do just about anything which they think they may be successful with.

Providing you do choose to begin a start-up you may be lucky enough to know specifically what you desire to undertake. That is excellent as such passion is very important if you’re intending to persist until such time as success is accomplished.

And yet this results in the rest of us who want to commence some type of start-up and yet have no notion precisely what it is likely to be.

Company Choice Made Easy

A thing I realized recently when looking for a whole new business to pursue is that often it’s well worth testing out several ideas on a tiny scale and seeing what actually works as well as just what does not.

I chose two or three businesses that met the following key elements:

o They could be up and running using minimal capital and energy

o I can very easily cease the bad ideas if they just didn’t indicate promise at the beginning

o These were scalable, to make sure I can evolve these if I wished

o I was passionate enough about them to devote added time and effort as long as they exhibited indications of opportunity

With this I became dismayed to find that good ideas I thought should essentially surely attain success exhibited hardly any indications of achieving success. On the flip side, some concepts which I had reservations about have basically proven in the beginning to be immediately worthwhile.

Exactly what I have ended up with now is some concepts that I discover aren’t worthy of acting on further but that cost me very little time and effort to uncover this. Now I’m certainly relieved I did not dedicate a lot of time, effort or funds into these concepts.

More to the point now I have a handful of ideas that I up to now wouldn’t have invested anything in but which have proven to be lucrative from the beginning.

Never Entrust Your Business Selection to Luck

Once we also consider the original business selection factors above I can soundly say that I currently possess a number of concepts which in turn fulfil the subsequent standards:

o They’ve already proven to be immediately financially rewarding on a small-scale

o I will be serious enough about the subject to devote some more time and effort

o These are scalable, so I can expand the businesses virtually without limits

I now want to pursue these creative ideas more. Owing to these small-scale experiments I’m of course safe knowing that these choices work. This can be an issue that many of us tend not to generally determine till several months of energy and efforts and quite a few thousands of pounds have already been put into a concept that was in all likelihood not going to do well anyway.

Wisdom Experienced – Operate Using the Best, Lose the Rest

I think the lesson to learn right here is to start smaller, try out a small number of concepts that are low-cost and simple to test, which are scalable should they achieve success and that you will be enthusiastic about. Then drop the ones which generally show not much sign of achieving success but work with the ideas that confirm themselves deserving of even more hard work.

I appreciate that there exists ideas which unfortunately cannot be tested out on a small-scale and to which these types of trials tend not to apply. Even so, for lots of ideas a smallish scale evaluation is quite possible and is highly recommended for the exact reasons stated above.

So, now it’s time for you to act. If you have had a good idea or two regarding new small businesses you want to launch, select kinds which you can try out with very little time, energy and money. You could use eBay or even make a very simple web site merely to see exactly what the reaction to your new concept is like. Try a few ideas and then run only with the ones for which you demonstrate can work.

I’m guessing you found these details useful. Small business and niche selection is an activity that individuals ordinarily find hard to do plus it will hold some people back. Because of this I wish to post more on this subject in the foreseeable future.

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How To Publicize Your Book With Annie Jennings PR’s Tips

Friday, April 6th, 2012

Writers and authors want their work to be read by many; it will mean that they can keep on writing for a living and not as a side-line. Starting out is always hard for any first-time writer. You do not know what to do or how best to market your work. You will probably not be able to afford a high-quality, big city P. R. Firm to do your marketing for you. You may not even have an agent. So how do you get your work known? Is publicity the answer?

Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.

Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.

You must think about your own image when you promote yourself. Be a professional, above all else. Off-color or non-funny jokes will hurt your image, as well as if you dress like a slob. You also need to know just how much you should tell about your book. If you reveal the whole story, no one is going to bother reading it. Speak intelligently but do not alienate people with intellectual babble. You must be personable and just a tiny bit mysterious while still forcing yourself onto people’s radar.

Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.

You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood.

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Annie Jennings PR On How To Create Competitive Advantage Using Publicity

Monday, March 5th, 2012

Well fellow business men and women, the recession is not over yet. Let’s get in the game big time and reach the clients that are still able to purchase services. How do you reach them? Stay visible in the media. Get lots of media attention from appearing on radio shows. This attention includes getting major TV bookings that give you exposure to being booked as the quoted expert in newspaper and magazines. Oh, and don’t forget to get lots of big bookings on the internet media sites as they have strong rankings and this can help your search engine optimization as well.

Use publicity, promotion and marketing strategies to stay visible to your target market. Demand your competitive edge by appearing in all the media that targets your market. Sure, this takes a lot of work but you can streamline the process by working with publicity professionals, at least for the big media. Businesses that are in a position to hire you are investing in outcomes that is, actually deliverable, you know – the ole “what’s in it for me”? Tell them what’s in it for them. Show them you are the only one they should hire as you are all over the internet and media as your industry’s pro. Now, this is competing to win!

How should you spend your public relations and marketing dollars? For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in your field, branding yourself as a thought leader and influencer. You want to be known as the person whose voice and opinions matter.

How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.

Here’s how it can work for you. Let’s say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media’s scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can’t get back to you, well then, you have to keep looking but he did get the shot at your business.

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Become A Top National Expert Using Publicity For Career Success With Annie Jennings PR

Thursday, March 1st, 2012

Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst. Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move fast. Experts are well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.

Be sure to invest in media training so you know how to talk to the media. They want clear concise commentary without meandering or long-winded answers. Quick and accurate analysis is key. You want to work out certain trouble spots in advance of your TV appearance such as talking with your hands, blinking your eyes too much or talking slow with a lot of distracting and annoying “ummmm’s”.

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Conducting Effective Interviews with Experts – What You Need to Know

Tuesday, February 21st, 2012

All the most successful online marketers have said, for years, is the one thing that really made a difference was making their own products. We want to talk about using the simple interview as a basis for an information product, and of course you will do that with known experts in whatever market you want. Lots of people have done this, although we have to admit that really very few have on the whole. We will get you off to a blazing start with your first interview after you learn a few important guidelines.

There are multiple reasons as to why you would want to interview experts within your niche, and you should get in touch with experts and interview them as it will open up new doors for you to get valuable content for your information product. That’s right; you can actually get useful content to drive your info product by focusing on this one technique, and the best part is that you’ll be able to access high quality knowledge from people who are actually applying it. Given below are a few simple to apply tips that you can use right away to make your expert interview a success.

One of the best things in today’s hi-tech world is that you can approach absolutely anybody via one means or the another. However, still when it comes to contacting and interviewing experts, there’s a fear that holds many. But don’t give into this fear because when you go out there and actually network with these experts, you’ll see for yourself that you were simply being paranoid for nothing. Focus on your end goal and visualize your interview, so that you feel more comfortable approaching. And in case the expert you contact doesn’t respond or simply busy – just move on and find another one.

You must be knowledgeable enough about the subject matter to know what questions to ask and then talk about them with the expert. Not only will this help prevent embarrassing situations, but the quality of your questions will be much better. You know what is involved when it comes to high quality market and niche research. This project and your business should be taken seriously, and that should be enough to compel you to work hard.

You will not have to say much at all because experts like showing-off that they are the expert. Keep in mind that there is no reason to look at yourself as being the focus of the conversation, just be sure you ask intelligent questions. Above all, treat the person in a professional way and ask clear and concise questions. Nothing about this is difficult, and the main thing is to get over the fact that you have never done it, etc.

Try to really pick the brain of the expert, and that means following-up with answers and making your own comments and observations. Learn about the art of listening, and there is more to it than so many people have any clue about. Write out the major questions without making them too simplistic or too complicated. Remember that your interview is like writing an article that has great content in it and just reads very well. There is a lot more to this kind of product creation, but none of this is rocket science or impossible to do. Making these interviews with experts go well and succeed is not difficult, and as you have just read there are important specifics to know. Do not let yourself get frustrated when you do this at first, soon enough you will become very adept with the process.

The only thing that you need to remember is that when you’re interviewing an expert, you shouldn’t really try to give them your piece of mind. In other words, let the expert be an expert and give him the freedom to openly express his knowledge – don’t put a cap on it. For more information visit my website here: Physician Assistant Programs

Public Relations To Empower Your Business & Your Career FAST!

Wednesday, November 9th, 2011

By definition, Public relations help build awareness of companies, products, services, technologies, people and issues among key audiences and influencers, and as budgets shrink for advertising and marketing, Public Relations is the answer to making sure you help build awareness of companies, products, services, technologies, people and issues among key audiences and influencers. Along with your marketing, advertising, internet and social networking, Public Relations can give you an advantage in reaching critical markets.

Failure to use Public Relations to enhance other aspects of your outreach is important you are to succeed. By understanding how to best use Public Relations to your advantage you will be making the decision to be successful and to fully utilize all the tools at your disposal. If you want to increase your market share, increase your Public Relations efforts.

Public Relations is very much about helping you define who you are to your audience, to the media, and will give you needed credentials. Public Relations is an outreach to editorial channels like newspapers and magazines. Also it is an essential way to get to television and radio broadcasters and to get booked as a guest on shows. And like any business, Public Relations should be a part of your organizational structure, like manufacturing, or human resources. And, like every aspect of your organization the way you outline your Public Relations goals are essential to your success. You must have goals and methodology. When you break it down, the better you understand your market, the better you can communicate to that market.

The better you can convey your message, the better your chances are that you will get noticed, and unlike marketing and advertising, Public Relations can and should be more personal and identifiable to you, your company, or your product. There are many ways to reach target the audiences that you need to see you. Some of them are: news releases, public service announcements, guest editorials, media tours, broadcast/print interviews, video news releases, special events, sponsorships/contributions, press meetings, speaking opportunities, and bylined articles, to name some.

Public Relations gives a legitimate voice to your product or service and is much less expensive then traditional advertising and marketing. It can also assist you to test demand for new products, or to help you refine a message. Overall, Public Relations is relevant in getting you to a new and higher visibility and will help focus buyers and create new markets.

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Things You Should Understand Regarding Book Marketing Strategies

Tuesday, November 1st, 2011

Being a writer certainly has its ups and downs. While there are certainly a few important things to focus on, getting your latest projects off the ground will be among the forefront things that you will need to accomplish. This means getting people to not only recognize that you have written something, but to come to the conclusion that what you have written is worth purchasing. This is all relative to book marketing.

Through the course of the paragraphs in this article you are going to get a look at some of the foremost strategies to achieve this goal regarding your own literary work that you want people to acknowledge. You will also get a good look at how some of these strategies being employed can benefit you.

The very first thing that you are going to have to understand is that there is no mistaking how important this step is in the life and growth of your literary work. You will find that this is not only going to get people to know that the work exists and that it is worth their time, but it will help them to remember this work and your name when they are setting out to purchase new literature.

You will find that there are several different strategies that one could employ to get this process started. The first of these would be to set up an email campaign telling all of your fans about your upcoming release. The most effective method of doing this is to develop a way through former release sales or press events to have those interested in your work to fill out a line on a chart detailing their email address.

The next thing that you might consider to get your name out there would be to purchase some online ads to pop up when people are searching the internet for items related to what your literary work is about or similar authors or pieces relative to what you wrote.

Engaging in speaking events is a great way for you to connect with the audience. This way, they can ask you questions regarding your writing or specific characters that you have created. If you are engaged in speaking events, you will find that you can set up a table for people to purchase new works or some of your former works on their way in or out of the event.

These are just a few means of book marketing out there. While there are certainly other ways to do this, you just have to put in a little bit of time regarding what would be the most effective routes to reach your specific demographic and audience.

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Effective Tools Used For Book Promotion Efforts

Saturday, October 15th, 2011

There is no question that writing a book is something that is an incredibly powerful accomplishment that should be celebrated and promoted as much as possible. Truly, upon completion, the next challenge often becomes the ability and strength of popularity of the book among the general public and audience which could prove to be somewhat challenging of a process to undergo. With this in mind, upon completion of a book, one should consider the most effective book promotion ideas in order to spread the word as effectively as possible about the book overall.

Most often, the launching of a book is a very high attended even by those that are aware of the book and many others within the book industry. In fact, these are often attended by book enthusiasts within the knowledge base of that particular book being published. These events are often incredibly solid sources of book sales and overall publicity being increased in order to generate even more sales.

Quite often, the publisher of a book already has a network of people already in mind for the networking and promoting of any book under any given genre. As this is often the case, much of the marketing and popularity of the book is already established. This pool of people, however, should be increased as much as possible for the increased chances of success.

As with anything today, the publication and marketing of any book is often riddled with an incredibly small budget that must be maintained and adhered to at all times. Within this process, there are actually quite a few proven and successful techniques employed in order to remain within budget and still successful promote any book. Keeping them in mind and actually using them are quite powerful resources for the selling of any book overall.

Book promotion efforts are often incredibly successful and cheaply performed by the creation and bulk mailing of post cards. This is an incredibly powerful source of getting the word out and assisting in making the sales efforts of any book an incredible success. As this is quite often the case, the post cards should include a book theme of some sort.

Also, book marks are incredibly powerful. Book lovers love book marks and love receiving them. They are very inexpensive to create and distribute and often lead to greater sales levels.

Most promoters of any book are also able to print posters to advertise the book launch event. These are often posted in book stores that are hosting the events and anticipating having the book available for retail. Thus, this is often a very inexpensive and direct promotional marketing technique.

Finally, book promotion is also incredibly successful when performed on social media sites. Basically, using Twitter and Facebook are incredibly common sources of advertising. Sending the word out is something that is incredible for many in this process.

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