Posts Tagged ‘squeeze page’

Website Landing pages – Best Practices

Sunday, September 25th, 2011

A website landing page is an important page. A good landing page will entice the visitor to buy; a below-average page will turn him off. The main intention of the landing page is to convert visitors to buyers, and so, it must be crisply made, by following these field-tested best practices:

1. The message on the landing page must be the same as the message used in the advertisement or promotion. The visitor must get the feeling that the page is the logical extension of the advertisement he has just clicked on.

2. Though the landing page must be simple, it must hook the visitor. To know how ecommerce pages can hook any visitor, see an Amazon page. Amazon pages employ visuals, copy, ratings, reviews and more to hook a visitor, with each element being strategically placed. Now matter how the page is designed, it must be simple and easy to understand, and navigate.

3. The headline used must match the headline used in the advertisement. Important keywords must be weaved into the headline if the headline doesn’t have them already.

4. The page must not be cluttered. Different page elements must be organized and placed in such a manner that the layout has enough relief (white) space. Important messages must make for easy reading.

5. The copy must explain the benefits of the product or service to the visitor. The copy must be written in a “You” tone, and not in a “we” or third person tone. The visitor must quickly understand how the product can help him save time and money or enhance his knowledge (in case of lead marketing). Each benefit must be written in a separate bullet point.

6. The buying area including the button should be easily noticeable. Amazon has dedicated a whole column for helping buyers (Buy, Add to Wishlist, etc.). Buy.com has dedicated a column too, and it throws in a huge orange-colored button that no one can miss. These are successful sites who know how the game is played. Don’t ever make buttons that are small or unnoticeable.

7. How does your landing page convey a sense of trust and security? Get a SSL certificate if you haven’t already and place trust and security guarantee icons at strategic places so that the visitor is assured he is visiting a safe site.

8. Your copy must not sound desperate or contain loads of sales jargon. It should not sound like a salesman. The copy must give the feeling that the product will help the customer do his work and thereby save time, money and headaches, or increase his knowledge, in a subtle manner.

Even though these best practices are well-known, people seldom follow these. The result is a website landing page that can turn off visitors. Website owners must realize that they have paid for and released an advertisement because they want to see new customers walking in. And, if they want new customers, they must serve up their website landing pages right.

Next, if you wish to create professional landing pages, read this Premise for WordPress article or discover how to WordPress landing page templates.

Building Your Company by having an Opt-in List

Friday, May 13th, 2011

Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These advertising misconceptions could pose so much of an obstacle towards your profitting well from your enterprise.

Not a great deal of people use email

Email marketing is 1 of the most efficient advertising techniques nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on numerous forms required in processing distinct transactions. A person without an email address is tantamount to an individual with out an online property, which is one huge shameful truth for this generation.

Email advertising campaigns can offend a great deal of individuals

The not-so secret way to surmount this dilemma is by way of permission-based advertising. There’s no harm in trying after asking for permission.

It’s stupid to send email to all of the folks

The key to this predicament is to have a quite discerning eye on who to email and who to not email. Better look for some metrics on the best way to know which group of folks would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here’s how one can benefit from employing the power of email advertising campaigns – building an opt-in list.

However, building an opt-in list isn’t a piece of cake especially for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will aid you in lowering expenses and/or make sales flourish. Devise a tactic to make folks voluntarily provide you with the info essential to create higher conversion.

Overload of data isn’t very good. Ask only for opt-in, with their full name and email addresses. Be sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from every deal you make.

2. Great Implementation

Old adage says it all – ‘action speaks louder than words’. This easily translates to the difficulty 1 has to undergo during the execution of his or her email marketing efforts. It’s a good thing that different methods, frequently low-cost, abound to hasten and facilitate the building up of one’s opt-in database.

Tracking your email advertising outcomes can pose excellent hardship, too. Technology and relevant sources really should be employed in making this aspect of your advertising a lot manageable. Your high visitors groups of opt-ins with the greatest result ought to be taken noted of.

The following are the most widely utilized techniques to leverage channels with out overspending:

1. Make use of websites.

It’s an exceptional tool for data collation and providing you with relevant info regarding your email provides. Use forms that solicit your visitor’s email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more well-known ways of advertising aiming to lead traffic to one’s website. You may possibly need to ask for signups for email services. Make your site more visible via these media. Offering totally free electronic newsletters and or rewards program can do well in making it simple to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can support a lot in making you benefit more from your email correspondence. Sales folks with proper education on the way to aid you in this endeavor can really well contribute to higher ROI. Strategies like offering account updates and unique programs through email can effortlessly land you those lists of valuable visitors.

4. Don’t make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and extremely visible spots could be extremely excellent venues for your company to collect email addresses. Notification of upcoming sales by way of their email addresses and names can coax them to supply you with the info you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are fantastic for opt-in to volunteer their contact details.

These tactics ought to be applied with adequate caution and must focus on earning the trust of your opt-in list instead of basically collating data for your sole own benefit. Always make sure that the forms that you will use and other techniques that you will employ will not necessitate too significantly fuss to subscribe. This is for men and women to not be annoyed throughout the procedure of information supplication.

With that bunch of data, who can ever go wrong with the feat of building an opt-in list?

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Indulging in the Best Internet Marketing Course–What You should Know

Tuesday, September 15th, 2009

With the increasing popularity of online business and internet marketing, more and more people are finding creative ways to earn an extra income. An online venture can be very suitable especially to students searching for ways to settle school fees, for a mother or homemaker finding ways to have additional income in their household due to the current global economic calamity and for entrepreneurs(who may be already managing a multinational business or just starting out.

Those who favor home-based jobs or freelance – for reasons of impairment or they just hate those grumpy superiors in offices, can avail of the convenience of working at home through internet marketing and online businesses.

Internet marketing is becoming very crucial because it increases sales by leaps and bounds. The current record holder for generating approximately a billion visits on his websites is John Reese, an internet marketing pro.

However, one just does not need a reliable personal computer or laptop and a fast internet connection to get started. You can truly achieve your goal of becoming an expert and be on your way earning plenty of dollars monthly by becoming a master of the ways of internet marketing.

Becoming a professional internet marketer takes time and practice. One of the ways to learn internet marketing is through reading internet marketing ebooks and applying the concepts learned. You can try hiring an expert on it for you to learn the basic and difficult lessons. Your last alternative is that you can just register yourself to an internet marketing course.

In Choosing the Best Internet Marketing Course

You may experience a hard time in deciding which can give the best internet marketing course because there is really an abundance of selection of websites and centers which handles this training. In learning internet marketing, schools and websites will present you two options either through an interactive one-on-one or distance learning method. Some websites and companies on the other hand sell interactive CD-ROMs, which could cost as high as US$700! You can also check on your favorite regular or online bookstores to purchase some videos and ebooks on the matter.

Having a friend or an associate, who had a already tried it, can help you decide in selecting the best internet marketing course. There are also many online forums which can help you acquire more knowledge for your decision. A simple Google search will instantly lead you to discussion forums wherein information and most importantly, helpful feedbacks are provided on the best internet marketing course. And once you are not happy with the data that you got with your online query, just post a question in the forum and surely someone will be more than willing to answer your inquiry.

Trial periods of days or even hours can be offered by some of the websites and centers. Some may allow their instructional techniques and course to be previewed. Trying such promos can help you decide wisely which is the best internet marketing course for you.

Your resources, way of life and your wants in life must be taken to consideration in deciding an internet marketing course which best fits you. Go for something that fits your speed of learning when you are working or always on the go. Regular training centers or schools offers certifications on such courses, others may want it.

It does not matter what you decide on, the essential point here is to educate yourself. What matters more than getting the best internet marketing course is to actually exert effort to learn and use or practice what you learn.

Richard Legg is well-experienced in Internet Marketing. He has valuable tips in determining the best internet marketing course which you can use when doing Online Marketing. He can also assist you how to create a squeeze page to hasten the proper promotion of your website. To get more info, visit: http://www.richard-legg.com/

The Biggest List Building Mistake ~ And How to Avoid It

Saturday, May 30th, 2009

Most beginning marketers know in their heads that the money is in the list but few will begin building a list in the beginning. Once they do start, they are likely to just put an opt in box in the sidebar of their blog and call it good.

Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don’t want confusion you want the only option to be to sign up to your list.

What is an opt in page?

An opt in page aka squeeze page is a page you set up with one intention, and one intention only ~ to get someone to sign up to your list. That’s the only thing you want them to do, that’s the only choice you make available. They either sign up or they click the back button. It is a short page, with just enough information to get them to enter their information.

If you create an opt in page you will increase your opt in rate in a huge way. We mentioned how many options there are on a regular page and a person with too many choices generally makes no choice at all. Your opt in page only gives them one choice, sign up or click the back button. If you have an interesting incentive for them to sign up they will.

What do I need on my opt in page?

As we said, the opt in page is a very simple webpage. There are only a few elements needed to create an opt in page that converts. The first of which is your free gift or incentive. This is a freebie you offer to people in exchange for their name and email address. This freebie can be a free report, a newsletter, or even a 5 or 7 day ecourse. Whatever you choose, as long as it is directly relevant to what people are looking for it will work. You can create this report yourself or even have one written by a freelancer. You can also use a plr report, or even a brandable report from an affiliate program. It doesn’t have to be complicated, you just need to have one.

The next element on your opt in page is the headline. You can use large red font, just like you would on a sales page. You want to highlight the benefits and let them know what they can expect from subscribing to your list in this headline. Here’s a headline we use for one of our best converting squeeze pages. “How to Finally Puzzle Together a Money-Bringing Internet Marketing Strategy that Works for You” The free gift on this particular list is ongoing internet marketing tutorials.

You want to tell people how they are going to benefit from getting your information and being on your list. If you’ve created an ecourse you can go through each lesson and pull out the biggest benefit. This can be a short bullet point list. You want to show benefits, but you don’t want to make this a sales page. If you can keep all this information above the fold of your page, all the better.

The last piece of the puzzle is your opt in box itself. You can get this from your autoresponder. Make sure you mention the free gift and give them some instructions. It seems ridiculous, but when you specifically say something about them entering their name and email address conversion rates go way up. Crazy but true. Once the code has been created by your autoresponder, all you have to do is paste it right on to your squeeze page.

As you can see it really is a simple page, with one straight forward purpose. Once your opt in page is created and online you want to begin directing all your traffic to your opt in page first. If you are sending people to an affiliate product, send them to your list first. If you are selling your own product, get them on your list first. This way you can contact them more than once, and increase the likelihood of making a sale.

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