Posts Tagged ‘publicity’

How To Publicize Your Book With Annie Jennings PR’s Tips

Friday, April 6th, 2012

Writers and authors want their work to be read by many; it will mean that they can keep on writing for a living and not as a side-line. Starting out is always hard for any first-time writer. You do not know what to do or how best to market your work. You will probably not be able to afford a high-quality, big city P. R. Firm to do your marketing for you. You may not even have an agent. So how do you get your work known? Is publicity the answer?

Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.

Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.

You must think about your own image when you promote yourself. Be a professional, above all else. Off-color or non-funny jokes will hurt your image, as well as if you dress like a slob. You also need to know just how much you should tell about your book. If you reveal the whole story, no one is going to bother reading it. Speak intelligently but do not alienate people with intellectual babble. You must be personable and just a tiny bit mysterious while still forcing yourself onto people’s radar.

Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.

You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood.

Discover more important strategy on how to use book marketing principles to Discover lots of publicity. Experience the outstanding fun and success of a professional media campaign that focuses on promoting books. You can achieve your objectives when you know the right strategy to use.

Become A Top National Expert Using Publicity For Career Success With Annie Jennings PR

Thursday, March 1st, 2012

Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst. Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move fast. Experts are well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.

Be sure to invest in media training so you know how to talk to the media. They want clear concise commentary without meandering or long-winded answers. Quick and accurate analysis is key. You want to work out certain trouble spots in advance of your TV appearance such as talking with your hands, blinking your eyes too much or talking slow with a lot of distracting and annoying “ummmm’s”.

Find more strategies about creating expert status by Findting TV publicity. Experience the tremendous success to your career by Findting publicity on tv and other media such as radio, magazines and internet news sites. Plenty of resources available to help you go to all new levels of success.

What A PR Firm Can Do For You And Your Business

Monday, January 16th, 2012

The acronym ‘PR’, as in a PR firm, stands for public relations. The agents employed by these firms specialize in marketing people like actors and radio show personalities, as well as businesses. Their assistance is helpful in making sure that a business or person makes the most of their opportunities.

Well-written articles supplied by PR firms about their clients are sometimes published in local newspapers and magazines when they have a slow news day, to fill empty spaces. These articles can provide free publicity, and knowing that your PR firm wrote them means they are both well-written and will feature you or your business in a positive light.

If similar articles can be landed in national magazines and papers, they can make your company more popular both with customers and other businesses because of the perception of your popularity. PR people write and attempt to get these articles published, and they sometimes succeed because of pre-existing relationships with the editors and other company bosses. This is a good reason to have a PR professional do it rather than try to do it yourself.

Marketing your business is incredibly important — without advertising yourself somehow you won’t get any business. The most minimal advertising are signs on your business’ window, websites, and word of mouth, but can be up to and including television spots and billboards. A good PR firm can be responsible for performing or commissioning surveys that will inform you where your advertising will be the most effective.

The analysis of surveys can be tedious and difficult to do for those without experience. But it is necessary to get the best and most accurate data about where to target your advertising. If your PR firm does it for you, you can get all the same benefits without doing the work.

Because they are established in the business of promoting people and businesses, PR firms are invaluable assets in networking. By matching businesses and people together and talking up your business or skills, they can help you make connections in the your market that will lead to more connections over time. This is one of the best reasons to employ a PR person.

When picking a PR firm, remember to consider if what they can give you will meet your needs. Consider whether you need a firm or if a single person could do the job effectively (and for less money). If you need a PR person with experience within your industry, find out about their professional history in the field before hiring them. For some businesses this will be less of a consideration than for others.

Remember that the PR relationship isn’t one way. You’ll need to do your part in keeping the PR agent up to date with your company. It’s hard to market something that you don’t know enough about. You should also spend plenty of time with your agent, because the more personal your relationship with him or her is, the more they will care about what happens to you.

Discover numerous excellent articles on why to use a PR FIRM at the Annie Jennings PR FIRM website. A PR FIRM can help you achieve incredible results with your book publicity campaigns.

Social Media Internet Marketing Today

Sunday, January 15th, 2012

Back in the good old days, all you needed to do to make money online was exchange links with other businesses. Then, when blogging platforms and other social media sites became popular, social media internet marketing became the way to get noticed. This is still the best way to go, but its a lot tougher than it was before.

The problem began for internet marketers when affiliate marketing took off. Many people made big money in the early days of affiliate programs with aggressive marketing campaigns. The learned to get to the top of the search engine rankings by using all available social outlets. Many of them did this by manually submitting content to dozens of sites every day.

Automated submission services took a lot of the load off their shoulders and they focused their efforts into creating even more content. They used article content creation software to do this. They churned out junk articles that were unreadable but had the all important backlinks that got them high search engine rankings.

The people behind the search engines got sick of this practice and took steps to block content they deemed as spam. They changed the parameters of their spiders and started looking for relevant content. At the same time, they began ignoring duplicate content, link farm links and other dubious links.

This made the big guns in internet marketing scramble for new solutions, while it opened doors for the small players who were trying to sell products or services that they believed in. The automated submissions services are still there to be used by all, but you have a chance to use them to your genuine advantage now.

This is the way the creators of social media meant it to be. They want creative, original content that is of genuine interest to readers. If you are passionate about your subject and write a few hundred words a day if possible, in the course of time, you will climb up the search engine rankings. Use automated submission services, keyword optimization and backlinks to help you. Articles done this way will get positive results from search engines and customers alike.

Get more important strategy on social media marketing and internet marketing with social media. You can get tremendous results for yourself, your business and your corporation. Social media and internet marketing are important elements of your publicity outreach. You can get started today.

Quick And Easy Public Relations Tips To Jumpstart Your Publicity And Fast Too!

Friday, January 13th, 2012

Knowing you agree, a better understanding of Public Relations and awareness of how to use it is needed to gain an increase in market share and as a tool to make sure you are seen as a leader in your field and in your segment of your market. If you decide to shun Public Relations you are leaving behind an opportunity that will be critical to your succeed.

Knowing you agree, a better understanding of Public Relations and awareness of how to use it is needed to gain an increase in market share and as a tool to make sure you are seen as a leader in your field and in your segment of your market. If you decide to shun Public Relations you are leaving behind an opportunity that will be critical to your succeed.

Public Relations help companies create an identity in their industry, and to the media, who can give you needed credibility. Public Relations is the use of editorial outlets (magazines, newspapers, broadcast, both print and broadcast), special events, newsletters and other PR tools to convey a message to a targeted audience. Public Relations is a discipline of management much like finance, accounting, human resources and law. There is a basic methodology that includes five points: goals, objectives, strategy, tactics and target audience. The better you understand your audience, the more focused your message will be and the better your opportunities to get one of the outlets to mention you or use you as a spokesperson for a story.

The better you can convey your message, the better your chances are that you will get noticed, and unlike marketing and advertising, Public Relations can and should be more personal and identifiable to you, your company, or your product. There are many ways to reach target the audiences that you need to see you. Some of them are: news releases, public service announcements, guest editorials, media tours, broadcast/print interviews, video news releases, special events, sponsorships/contributions, press meetings, speaking opportunities, and bylined articles, to name some.

Public Relations gives a legitimate voice to your product or service and is much less expensive then traditional advertising and marketing. It can also assist you to test demand for new products, or to help you refine a message. Overall, Public Relations is relevant in getting you to a new and higher visibility and will help focus buyers and create new markets.

Find more strategy about public relations and how to use a PR firm in a way that allows you to reach your goals. Discover the strategy that professional PR firms use to promote thier clients to all new heights of success. Find PR and marketing for your business. Enjoy outstanding success!

Public Relations To Empower Your Business & Your Career FAST!

Wednesday, November 9th, 2011

By definition, Public relations help build awareness of companies, products, services, technologies, people and issues among key audiences and influencers, and as budgets shrink for advertising and marketing, Public Relations is the answer to making sure you help build awareness of companies, products, services, technologies, people and issues among key audiences and influencers. Along with your marketing, advertising, internet and social networking, Public Relations can give you an advantage in reaching critical markets.

Failure to use Public Relations to enhance other aspects of your outreach is important you are to succeed. By understanding how to best use Public Relations to your advantage you will be making the decision to be successful and to fully utilize all the tools at your disposal. If you want to increase your market share, increase your Public Relations efforts.

Public Relations is very much about helping you define who you are to your audience, to the media, and will give you needed credentials. Public Relations is an outreach to editorial channels like newspapers and magazines. Also it is an essential way to get to television and radio broadcasters and to get booked as a guest on shows. And like any business, Public Relations should be a part of your organizational structure, like manufacturing, or human resources. And, like every aspect of your organization the way you outline your Public Relations goals are essential to your success. You must have goals and methodology. When you break it down, the better you understand your market, the better you can communicate to that market.

The better you can convey your message, the better your chances are that you will get noticed, and unlike marketing and advertising, Public Relations can and should be more personal and identifiable to you, your company, or your product. There are many ways to reach target the audiences that you need to see you. Some of them are: news releases, public service announcements, guest editorials, media tours, broadcast/print interviews, video news releases, special events, sponsorships/contributions, press meetings, speaking opportunities, and bylined articles, to name some.

Public Relations gives a legitimate voice to your product or service and is much less expensive then traditional advertising and marketing. It can also assist you to test demand for new products, or to help you refine a message. Overall, Public Relations is relevant in getting you to a new and higher visibility and will help focus buyers and create new markets.

Find additional information regarding public relations and how to use a public relations firm to your advantage. Achieve outstanding success in your business and in your career using publicity and public relations. You can Find started fast!. This article, Public Relations To Empower Your Business & Your Career FAST! is released under a creative commons attribution license.

Things You Should Understand Regarding Book Marketing Strategies

Tuesday, November 1st, 2011

Being a writer certainly has its ups and downs. While there are certainly a few important things to focus on, getting your latest projects off the ground will be among the forefront things that you will need to accomplish. This means getting people to not only recognize that you have written something, but to come to the conclusion that what you have written is worth purchasing. This is all relative to book marketing.

Through the course of the paragraphs in this article you are going to get a look at some of the foremost strategies to achieve this goal regarding your own literary work that you want people to acknowledge. You will also get a good look at how some of these strategies being employed can benefit you.

The very first thing that you are going to have to understand is that there is no mistaking how important this step is in the life and growth of your literary work. You will find that this is not only going to get people to know that the work exists and that it is worth their time, but it will help them to remember this work and your name when they are setting out to purchase new literature.

You will find that there are several different strategies that one could employ to get this process started. The first of these would be to set up an email campaign telling all of your fans about your upcoming release. The most effective method of doing this is to develop a way through former release sales or press events to have those interested in your work to fill out a line on a chart detailing their email address.

The next thing that you might consider to get your name out there would be to purchase some online ads to pop up when people are searching the internet for items related to what your literary work is about or similar authors or pieces relative to what you wrote.

Engaging in speaking events is a great way for you to connect with the audience. This way, they can ask you questions regarding your writing or specific characters that you have created. If you are engaged in speaking events, you will find that you can set up a table for people to purchase new works or some of your former works on their way in or out of the event.

These are just a few means of book marketing out there. While there are certainly other ways to do this, you just have to put in a little bit of time regarding what would be the most effective routes to reach your specific demographic and audience.

Access plenty of new and important essential book publicity strategy at www.anniejenningspr.com. Have significant and non-stop success in your book publicity, Facebook publicity, Twitter publicity, book promotion and author promotion today.

Effective Tools Used For Book Promotion Efforts

Saturday, October 15th, 2011

There is no question that writing a book is something that is an incredibly powerful accomplishment that should be celebrated and promoted as much as possible. Truly, upon completion, the next challenge often becomes the ability and strength of popularity of the book among the general public and audience which could prove to be somewhat challenging of a process to undergo. With this in mind, upon completion of a book, one should consider the most effective book promotion ideas in order to spread the word as effectively as possible about the book overall.

Most often, the launching of a book is a very high attended even by those that are aware of the book and many others within the book industry. In fact, these are often attended by book enthusiasts within the knowledge base of that particular book being published. These events are often incredibly solid sources of book sales and overall publicity being increased in order to generate even more sales.

Quite often, the publisher of a book already has a network of people already in mind for the networking and promoting of any book under any given genre. As this is often the case, much of the marketing and popularity of the book is already established. This pool of people, however, should be increased as much as possible for the increased chances of success.

As with anything today, the publication and marketing of any book is often riddled with an incredibly small budget that must be maintained and adhered to at all times. Within this process, there are actually quite a few proven and successful techniques employed in order to remain within budget and still successful promote any book. Keeping them in mind and actually using them are quite powerful resources for the selling of any book overall.

Book promotion efforts are often incredibly successful and cheaply performed by the creation and bulk mailing of post cards. This is an incredibly powerful source of getting the word out and assisting in making the sales efforts of any book an incredible success. As this is quite often the case, the post cards should include a book theme of some sort.

Also, book marks are incredibly powerful. Book lovers love book marks and love receiving them. They are very inexpensive to create and distribute and often lead to greater sales levels.

Most promoters of any book are also able to print posters to advertise the book launch event. These are often posted in book stores that are hosting the events and anticipating having the book available for retail. Thus, this is often a very inexpensive and direct promotional marketing technique.

Finally, book promotion is also incredibly successful when performed on social media sites. Basically, using Twitter and Facebook are incredibly common sources of advertising. Sending the word out is something that is incredible for many in this process.

Get cutting-edge publicity and book promotion methods at the famous Annie Jennings PR website. Book authors can discover special marketing reports to to help you achieve outstanding results. Experience outstanding results for yourself, your business and for your book promotion efforts.

Cellular Technology Publicity Makes A Innovative Technique

Friday, October 1st, 2010

A revolutionary idea in mobile advertising and marketing is emerging previously idea possible within the way of traditional marketing platforms as the next large thing in interactive advertising.

Dubbed as BlueMAGNET, a computer software that sends marketing materials on a short number coverage that captures active cellular devices utilizing Bluetooth technology, may be the following generation promotion system.

love the blue is a Bluetooth promotion product or service according to Bluetooth communication to the public inside a case of short-range purpose of wireless connectivity today’s leading mobile communications devices.

Studies show that a high percentage of buyers can now carry mobile phones and Bluetooth devices, which has about 80% of mobile users and portable devices.

The computer software is also downloaded inside the website and install bluemagnet.com a single minute to make, but as soon as in location right away starts acting like a large magnet for customers. They also have other Bluetooth promoting solutions, if you use a separate device, rather than encouraging the installation of one’s software.

Within 500-meter powerful range, BlueMagnet searches for Bluetooth-enabled devices and automatically sends offers for advertisement materials being sent. Once the device or cell-phone owner accepts the offer, the message will likely be delivered simply to the device.

Advertising materials include text, images, audio files, video clips, business cards and even calendar reminders. It can also send Java applications and games as well as well-liked Office page files in such formats as word, excel and pdf.

The BlueMagnet can also be bureaucracy in malls, cafs and restaurants, banks, concert halls, mass-transit terminals, bookshops and several added establishments. The arrangement can additionally be set to run on auto-pilot and 24/7 all year annular thereby authoritative announcement software program these kinds of arrangement inexpensively efficient.

Bluetooth is an accessible wireless technology accepted for abstracts barter aural a abbreviate ambit or ambit utilizing abbreviate amicableness radio transmissions from anchored and adaptable devices, thereby generating claimed breadth networks (PANs) with aerial levels of security.

Created by telecoms vendor Ericsson in 1994, it was originally conceived like a wireless selection to facts cables by connecting many devices and overcoming difficulties of synchronization. This revolutionary technique of advertising is obtaining lots of attention day right after day for a easy reason. The Bluetooth promoting doesn’t price the company owner any funds on the extended run in contrast to other ways like SMS where you’ll must keep paying for each campaign you create. Using the Bluetooth marketing solutions, you’ll create as numerous campaigns as you want and run them for as long as you want without paying one penny.

You ought to try it … is as stated just before the procedure of advertising for ones following generation.

Mind Vision Consulting, a leading company in the arena of Bluetooth marketing. You can view their product ‘BlueMagnet’ for an easy to use Bluetooth advertising method. Mark Cox Business Marketing

The Mindset & Sercrets Of Success For Success And Happiness

Monday, March 8th, 2010

Want to find out how to be wildly successful in your business? How do others achieve their optimal potential? What do successful speakers, experts and business consultants have in common? Let’s find out. The first thing is that successful people, in business and in life use their many resources to the max. They find out about and use publicity, promotion and branding strategies so they can create a competitive advantage for themselves. They, in turn, get new clients, land lucrative speaking event and earn big money.

Want success? Get ready to take action and take responsibility for your own achievements. Keep in mind that people are only limited by their committment to their success and their knowledge how to make it happen. You can have tons of committment but without the knowledge on how to get the things you want you will only be half-baked. People who make it big know this and never stop learning new strategies. They are ready to invest in their learning, both in time and money as they know they are their best investments. To make it in business, one of the secrets is to create a set of services and a business model that is optimized to deliver the outcome your target clients want to buy. To be successful, you need to pursue it each and every day, all day long.

Use the media, marketing, publicity and promotion to showcase your knowledge. You client will love that you are successful and they will be drawn to work with you. Success generates success and just the opposite is true. If you project failure, who would want to invest in you or your services? Your clients want to invest in a sure thing, so become that sure thing for them. They won’t care so much about how much you cost but they’ll care more about how many benefits you can bring them.

Be content driven in your communication with your prospective clients. Content that is king in marketing and promotion. Your goal is to share your message and do an outstanding job on your media interviews and in your newsletters. Pack your website with information to enrich people’s lives. Have a bigger vision. Focus on sharing your knowledge responsibility with respectful marketing and your new clients will come. Take responsibility for your success. Use media placements such as radio interviews, TV appearances and commentary in newspapers, magazines and online to drive your marketing. Do not blame others for anything. Be accountable to yourself.

Enjoy yourself! Listen to your intuition, your instinct and your feelings. If something seems wrong to you, don’t do it. If your gut says yes, go for it. Consistency over time yields the best results. Take action, do it everyday and watch your success roll in!

Access additional business promotion tools for your terrific success in business and in your life. Find out how to use publicity, promotion, book promotion and marketing strategies to experience your potential now.