Posts Tagged ‘ppc’

How To Provide What Your Customers Want

Thursday, December 1st, 2011

The most important part of your internet marketing journey would be making sales. That is pretty obvious. Having more sales means you gain more profit but how do you generate more sales? My solution is through making your customers happy. To achieve financial success there are so many web marketers out there that are just out to make a quick buck so they try to scam people. Through experience you will soon learn that these people do not achieve financial success very well. To make your customers happy and generate sales, there are a few things that you need to know.

1. To help you gain credibility with your customer base you might opt to provide quality and relevant content. It is essential to build this trust so that you can be sure that your customers will keep coming back for more. Your sales can be generated if your customers keep coming back.

2. You can provide what your customers want through search engine optimization. Search engines have a good idea of what people are looking for when hey browse the web so they will be demanding you to structure your site accordingly. You will see much better search engine rankings once you complete your SEO the way you should. You will suirely get the customer attention and sales you deserve with these rankings.

3. It is also essential to focus on a specific niche. With this kind of niche marketing you will then be able to reach only the people that will be interested in your product or service. It is essential to get at people that will be likely to buy because people tend to get discouraged when they are marketing toward just anybody. Efficiency is also very essential. You will be able to keep moving forward with your financial success when you are efficient.

The key factor to your financial success with your online business is to provide customers with just what they want. Healthy sales comes from happy customers. You will certainly be successful by doing this and don’t forget to provide quality content, practice effective SEO, and to realize the importance of niche marketing.

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Internet Marketers Focus

Thursday, December 1st, 2011

When you begin internet marketing, there are many things that you must learn to master. There is seo, traffic generations, list building, branding, social media, blogging, and the list just goes on and on. More important than all of this however, is mindset. You absolutely MUST have the proper mindset before starting internet marketing. If you don’t, you most likely won’t succeed.

There are many things you can do to prepare yourself to have the proper mindset. You can start to change your thinking from negative thinking to positive thinking. This is the mistake many beginners make, is negative thinking. They begin to market their business on the internet, and then when they don’t see results after a month, they give up. Well I’m here to tell you that it can take much longer than a month to really get things going. For example, if you have a blog, it might take 8 months or more to really build up your readership. And that’s if you do things right.

But I’m not here to discourage you. If you do things SUPER right, you can be a success in no time at all. However, you must know for a FACT that you will succeed! You must not get an ounce of doubt into your mind at any time! If you start to doubt yourself, you will start to make many mistakes, and it will just snowball. Plus, you will just give up altogether, and we can’t have that!

You must have absolute confidence and a high self worth to succeed in internet marketing. Now I’m not saying you have to super outgoing or anything, but you must BELIEVE in yourself! After all, you CAN have anything you want, as long as you believe you will have it!

Internet marketing is no different. When you set foot into the arena, you must believe in yourself. You also need to set REACHABLE goals. The keyword here is reachable. Set goals that you for sure can reach, and don’t stop until you reach them! You must set goals and know EXACTLY where you want to go, otherwise, how will you ever get there? It’s important to be very clear about who you are and what you want to achieve. For most internet marketers, the ideal day would be sitting on a beach with a laptop watching the cash roll in! Wouldn’t you agree with that?

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PPC Advertising and The Competition

Saturday, November 12th, 2011

Pay per click advertising can be the one thing that your site needs if your site has either been struggling to attract visitors or if your existing advertising methods are pulling in the wrong crowd.

Even if you exerted a good amount of effort on SEO, heavy traffic won’t really pour in until your website gets a pretty nice ranking and that can take a few months to reach.

There is nothing wrong with being patient and tracking your progress but don’t forget that your site is in a pool of some competition. There might be other sites that are similar to yours but are more aggressive with advertising. PPC can turn the tides if used correctly.

Using PPC for a competitive advantage doesn’t mean that you should abandon your SEO efforts. PPC and SEO can work very well together so keep working on that if you have time. In fact, you can analyze the performance of your SEO and see if you can apply the keywords that you have used to PPC.

Think of PPC as a turbo for SEO so if you are confident with your choice of keywords and the competition isn’t that heavy with those keyword phrases, you can integrate them with your PPC campaign and see some surprising results.

If the outcome is not what you have expected, you can always change both your PPC and SEO tactics and try something else. Success in both PPC and SEO involves a lot of trial and error but deeper research increases your chances of success.

Your research can go to the competitors themselves. These sites are certainly out there and you can discover them rather quickly if you take one of your site’s main keyword phrases and use it as a search query. Observe the first few pages of results and head to any websites that have similar descriptions.

Even if the site isn’t exactly the same, you can consider that site as a competitor if it is trying to target the people that you are targeting. Keep in mind that some people will stop searching for a site if they are contented with the site that they discovered.

By observing the sites that are in the same niche as yours, you can figure out how these websites made the rankings. Some sites have been around much longer than yours and they make good use of SEO to keep them ranked. But there is a chance that the site isn’t using PPC just because they are contented with their SEO.

The best thing to do here is to find any keywords your competitor is using and add them to your PPC campaign so your site will get better exposure if those keywords are used as a search.

This tactic can also help you on a financial perspective. You already know that these keywords work because your competitor uses them for a site boost. It is less likely for your money to be wasted on this type of investment. Once you take the lead on PPC, you can strengthen your SEO as well so you can widen your competitive gap. Repeat this with other competing sites and your site will flourish quickly.

Click here for an in-depth review of Perry Marshall’s Definitive Google Adwords Guide or click here to discover effective PPC tips.

Always Do The Best Keyword Research For Free

Tuesday, October 18th, 2011

The latest news is that Google has upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

If you are an internet or affiliate marketer you will know that the tradition tools used for keyword research, like Wordze, Keyword Discovery, Keyword Elite and Wordtracker have always been thought of as inaccurate when providing estimated search volumes. They can only collect a very small fraction of the data that Google has access to. The Google keyword database must be massive when you compare it to those of the tools above.

These paid keyword research services try and predict the total searches for each keyword by extrapolating their data, but the numbers returned cannot be considered accurate in any way at all. But because these tools were the only way to get any significant data they were relied on by many if not most internet marketers.

Now Google has changed everything and the new external keyword tool for Adwords displays much more accurate search volumes for real keyword phrases that have actually been searched for in Google by users of their popular search engine. So now if you want to do keyword research you can get everything you want from Google and the search volume data you get will be so much more accurate then the paid keyword tools.

What is more Google provides all this keyword data for free! Although designed originally for use just with Adwords by affiliate marketer this external keyword tool, as it is known, is available for anyone to use totally free. Once you know the link or URL you can just go straight to the tool and use it whenever you want.

This is the biggest change in Internet marketing for a very long time and it is a very significant event. At last Google gives something back to the Internet community. However there are still many out there who cynically suggest that Google has a hidden agenda behind all this and some are not yet sure about the accuracy of Google’s data. However quick analysis of the new search volumes suggest that the accuracy is good, but more analysis needs to be completed before a final decision.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

Apart form the fact this new tool for Google is free this is also very significant and the paid keyword research services never provided any really useful keyword data for country locations anyway.

If you would like some free traffic tools then get on over to our website now.

General PPC Advertising Keyword Tips

Saturday, October 1st, 2011

A lot of effort poured into advertising will eventually make a website more popular as long as the advertising effectively targets the right areas. Targeting a certain crowd can be difficult if you do not have much knowledge in SEO.

Pay per click advertising is a more direct approach where you can get faster results than using SEO but you still need to use keywords properly if you want to attract the right people without draining your budget.

Pay per click advertising is designed to be risk-free if you know how to manage your budget and invest in the right keyword phrases. Here are some keyword tips that can help you with PPC.

Fast Keyword Research

The Google AdWords keyword tool is a great online tool to use especially if you are using the Google AdWords service for your PPC campaign. Just search for the Google AdWords keyword tool using Google to find the service and paste your website address there. The tool will scan the content of your site and come up with a list of possible keywords that you can use for your PPC campaign.

Take note that not all the keywords will be relevant so you get to choose from the generated list. The nice thing about this tool is that it shows how competitive the keyword phrase is so you can easily avoid those highly competitive entries. The global and local monthly searches are shown so you won’t have to execute the search query for every phrase.

Now that you know how this tool works, take this opportunity to develop more keyword phrases. Your objective is to find keywords that have the best ROI or “Return on Investment”. Don’t limit yourself with the keyword phrases that you see on the list. You have the option to modify these keywords and hope the competition shows a lighter result. You can try adding plural variations of words or make use of hyphens in between words.

If you want to spread even further, see what results different spellings of a word can bring. You can also try using complementary keywords which are basically keywords that are not directly similar to your main keywords but still fall in the same theme. Remember that different people have different search behaviors.

Creating a separate ad group can boost your chances of success even further. This allows you to do advanced targeting through the use of negative keywords. This allows you to prevent your PPC ads from showing up if the keyword phrase contains specific keywords. If done correctly, your clicks will be better spent for the right search engine users.

Even if you are not using AdWords as your main PPC application, keyword targeting is an important skill to practice. Once you get good at it, you can better adjust to the competition if ever search engine trends change. This also means that you should monitor your PPC campaign whenever you have the chance so you can prepare for developing trends.

Next, read this in-depth PPC Guide review or discover some simple, yet effective PPC tips.

A Primer On Writing PPC Ad Copy

Sunday, September 4th, 2011

Maybe you have experienced the frustration of composing PPC ads? In case you are not positive of the best way to go about it, then don’t worry simply because you happen to be not alone! We’ll cover a number of the far more critical items as it pertains to writing winning ad copy for PPC. The tactics beneath can raise your on-line exposure no matter whether you are attempting to market a single article optimized for “mario badescu acne kit” or perhaps a high-traffic weblog geared toward those interested in “Paper Dioramas”.

Get in Your Customers’ Shoes: Making the effort to think like your target audience will help you convince them to click on your ad and take some action. You need to keep the preferences of your target audience is mind while writing ad copy. When you’re clear about who you’re targeting, the next thing you need to consider is how you would target them with your ad. If you’re selling golf clubs, for example, then your ideal customers are golfers looking for new clubs. While creating your ad, keep the specific needs and wants of your prospect in mind.

You may be amazed at the power of “free” in an ad, but beware because you will be a freebie magnet. But if your offer is truly free, then by all means use it in your ad copy but just be aware of the quality of people you get. Your conversion rates will probably be higher, but think about the money you will be spending. When you’re utilizing a platform such as Google AdWords for your PPC campaign, it’s really important that you make yourself different from the competition, because ultimately your returns depend on how many clicks convert to a sale/lead.

Use Facts: If you can support your ad copy with some known facts then there’s nothing like it. Because people like facts, using them makes it easier to garner their trust. So if your product has already sold a thousand copies – then mention that in your ad copy to make it more effective and genuine. Doing this helps prove to others that what you’re offering really works.

Ultimately strong ad copy is what makes the difference between success and failure so it’s essential to being able to write it. While the above tips aren’t rocket science, they do require action and commitment to get it right.

Additional Articles By This Author – Marketing on the Web. Take a look at these for additional information about this author’s other websites.

Make Money With Your Website

Monday, August 15th, 2011

You have an internet site. You may also give advice there or share information of some type. Whatever you do, if you’re not utilizing it to earn money, then there’s an untrained market waiting to become yours.

Web Site Traffic

This involves people coming to your website. What you want to count are your unique visitors. These are people who visit for the first time. Repeat visitors are great for sales but to gain interest, the more people who come, the better. In order for a business to make money it needs traffic. These people will do something for you on your site that will enhance their life and make money for you. There are a variety of ways to do it but for any method you use to be cost effective, you will need traffic.

A good way to gain site visitors are to experience a focus. This is the niche. This could select which traffic pops-up so when they’ll buy whomever you hire to supply inside your site. Now, turn your concentrate on your posts. This is exactly why your site visitors exist to start with. In the event you haven’t already, optimize it for just about any wider audience. This involves concentrating on certain keywords and phrases within your articles, blogs, headers and picture text. Not merely will your posts get ranked greater for people keywords and phrases, but furthermore your website. In the event you haven’t carried this out already, register your website while using major search engines like google like google.

Monetizing Your Website

Now that you’ve designed a few tweaks to attain focused traffic, you are ready to begin generating money along with your website. Listed here are a couple of ways that can be used to get the job done.

* PPC – This basically implies that you are posting ads that people will click. Whenever someone clicks that ad, you obtain paid out. Depending on what you’re using for that service, you will discover different methods for getting this completed in addition towards the press-through rate. One begin with is Let us Consider Let’s Consider Google Adsense.

* Advertising Campaigns – This is often a way of getting observed. For individuals who’ve an excellent number of fans and possess networked with others within your business niche, this may suit your needs. Sell ad space on the top of the site. You may even sell concerning the sides, but keep in mind the very best half of the web page is when people’s eyes frequently gravitate.

* Affiliate Marketing – You not only advertise for others and sponsor their products, but you also get access to lots of helpful tools so you can do just that. Earn commissions on your click rate as well as sale rate depending on how the affiliate program is set up.

* Paid surveys – Companies will pay you to offer surveys to your visitors. Each time one of them takes the survey you get paid.

You will find a number of other methods to monetize your site but case the start. After you have began, try different ways to create your expertise meet your needs.

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How To Make Money With the Google Content Network

Wednesday, July 20th, 2011

Online marketers have been trying to gain an edge with PPC marketing for nearly a decade. The problem is that much of the information that has been published on PPC has been focused on search only instead of including search partners and content. These areas account for a large amount of traffic and pay-per-click related revenue.

With so much experience in the area of PPC, more online marketers are providing information about what’s working and what isn’t. The only downside is that a number so called gurus will charge you thousands of dollars to share what they’ve learned. Many people have tried to succeed with the content network and quickly abandoned because they couldn’t find the secret formula or what truly produced results.

Many people are making money today on Google’s content network thanks to the help of new resources and information. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their online campaigns, they’ve been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

One of the most popular techniques is grouping related keywords for your content network Ad groups. An ad group is a set of related keywords used to trigger a pay-per-click ad. By using about 30 to 50 keywords per adgroup, leading search engines have a better way to categorize your targeted content and serve up ads appropriately. The result is a higher click through rate, quality score, and related cost reduction.

One of the most popular research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.

Consider using an online tool to help you evaluated which resources can most effectively transform your content network campaigns, resulting in lower costs and higher profitability. As many of you know, the challenge with content related campaigns is that it takes a lot of clicks before you can adequately assess a campaign’s effectiveness. This is where online tools like Content Bully come into play. You can spend more of your time on implementing your campaigns versus the tedious research of finding profitable campaigns.

In addition to finding profitable campaigns, informational resources can help you determine which affiliate products might do well on the Content Network. In general, the most popular products that have broad appeal do well. This is sometimes due to the amount of content being published related to that particular niche or product category.

After you’ve spent some time learning the ins and outs of content network advertising, it’s time to do your homework. Evaluate tools and resources related to PPC marketing. More importantly, become familiar with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a dry run if possible before selecting your content network advertising solution.

Get more resources with ourmarketing articles and on the Marketing Blog

Adwords Errors – How To Avoid Them

Friday, February 18th, 2011

All on-line companies love focused traffic, simply ask them, and if you need that plus extremely quick motion then Adwords is one technique it’s best to investigate. There is no query in anyone’s thoughts about how efficient it is; in actual fact it is extremely efficient and almost without parallel. You completely can grow to be extremely proficient with Adwords, but it does take time and investment. Adwords is the form of severe promoting platform that is not exhausting to learn or use, however there may be extraordinarily necessary and particular data and user directions, so to speak. Your easiest guess for avoiding some Adwords mistakes is to take some cues from those that went before you and made those mistakes. If you want to do Adwords, great, so be taught the next noxious Adwords errors, and your life will likely be that a lot better off. Whether your PPC campaigns go after more targeted keywords like “kardashian perfect skin review” or heavily searched search terms such as “fashion,” you’ll find the following tricks to be helpful.

You’ll need to really focus on the keyword phrases you select, and the mistake is going way too broad with your keywords. Soime keywords are more valuable than others when it comes to conversion crunch time, and that means you have to choose wisely. Keywords that are too broad results in highly “un”targeted traffic which is bad enough; but even worse is some of those broad terms will be extremely competitive. If you’re new or inexperience with PPC, then you must choose keyword phrases that get enough daily traffic but are not overly competitive. As a quick example, you’re selling an ebook on dog training tips. Ok, the supreme mistake is to bid on “dog” because you would receive so many impressions that your CTR would be near zero and your CPC would sky rocket – total failure. The best approach is using long tail keyword phrases that have 3 or 4 words in them, plus you need to do basic keyword research. You will be able to keep your CPC to an minimum by using the appropriate long tail search terms in your PPC campaigns. The smartest thing for you to do is find a reliable ebook to study that is dedicated to Adwords PPC.

If you have never heard of Google’s Content Network, then your best bet is to avoid advertising on it until you’re more experienced. Google’s Content Network is comprised of those websites who have signed-up for and use Google Adsense. The traffic is markedly different from PPC traffic, and it can be less targeted and low earning. If you’re new, you will have your hands full just getting your PPC campaigns into the money, so we advise to avoid the Content Network for now. So it’s better to avoid this network and stick to the ads that appear in the search results.

In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they’ll have different keywords. The searcher, and Google, wants to see something completely related to the keywords they used in their search. Then when they click through on your PPC ad, they are expecting to find more relevant information. If your landing page and PPC ad are out of sorts with each other; then do not hope or expect someone to hang around your great landing page, or site. So don’t make the mistake of sending the traffic directly to your homepage. But instead create a landing page that directly co-relates with your ad copy.

In summary, it is most important that you keep working on correcting your mistakes and avoiding them in the future if you want to become a successful adwords advertiser.

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The Fundamental Difference Between SEO and SEM

Saturday, January 15th, 2011

Sometimes there is a great deal of confusion between search engine optimization and search engine marketing. Although these online marketing techniques are quite different from one another, they share a number of similarities.

Let us begin by focusing on search engine optimization also referred to as SEO and comparing SEO to search engine marketing which is referred to as SEM. Both SEO and SEM require a firm understanding of how they work and where they fit in the online marketing mix. SEO requires a strong knowledge of how search engines work and what it takes to achieve top search engine placement. Search Marketing requires a firm understanding about online advertising, keywords, and ROI.

From the outside, both internet marketing methods appear to be very complex. The truth however, is that SEO and SEM are simple to understand. Implementation of best practices is what makes success such a challenge. Search engine optimization is essentially the techniques you use to rank well on major search engines is a direct result of your understanding and application of proven techniques in the area of SEO.

SEM success is based on an understanding of running online marketing campaigns across various advertising networks. The largest networks are Google, Yahoo! and MSN. Each works differently but at the same time, the general premise is the same. You place an online ad that displays when users type in specific keywords that you identify. If a browser clicks on your display ad, you pay a fee regardless of whether or not they convert into a customer.

Search engine optimization is unique and different from search engine marketing because the organic result which appears in search engines is driven from your optimization techniques. These techniques are broken down into on page optimization and off page optimization. On page optimization is closely tied to web site design and off page is more associated with in bound links to your website.

The purpose of SEO is to generate natural traffic to your website. After a browser completes a search on Google or other major search engine, the resulting list is based on each search engines algorithm. When users click on these results you do not pay. Organic search is usually referred to as natural or free traffic.

Search engine marketing differs in that you pay when users take an action. Unlike traditional advertising you do not pay for your ad to display. You do however pay when a browser clicks on your ad. The amount you pay varies on the competitiveness of your keywords and the position in which you want your ad to display.

Online marketing is based on a good understanding of SEO and SEM best practices. These internet marketing subject areas are common among today’s marketing professionals but rarely do you find the level of expertise needed for success. Learn more about these subject ares with some research and be sure to subscribe to an SEO newsletter or blog. As you gain more knowledge implement new techniques and improve your rankings.

Looking for help with your SEO? Let the SEO experts at Upward SEO show you how to optimize your website or blog quickly and simply. Each SEO specialist is here to guide you towards number one search engine rankings.