Posts Tagged ‘ppc advertising’

Top Keyword Programs For Adwords Ad Campaigns

Sunday, March 4th, 2012

One of the most important elements of an effective Pay Per Click ad campaign is deciding on the best combination of keywords as well as phrases. There could be millions of keywords related to your own niche and trying to play a guessing game for any ‘right’ keywords can be costly. Google Inc. offers its own keyword selection tool to help make the procedure of selecting the keywords a lot easier, but there are a couple of different programs that you can work with in order to calibrate your campaign.

Nearly all Adwords masters work with a 3-step technique when selecting keywords and phrases. First and foremost, they may choose obvious keywords and then activate all of them through the keyword software to determine the quantity as well as varieties of searches carried out. And then, they might start exploring its synonyms to figure out very similar and also associated researches getting carried out simply by their audience. Lastly, they’ll identify low performing keywords and phrases and remove or even tweak them within the ad campaign.

If you’re looking for strategies to develop an effective Pay Per Click ad campaign, you will need to pick the best keyword selection tool then follow the 3-step strategy outlined earlier on. Howie Jacobson, author of the book ‘Adwords for Dummies’ clarifies that the most reasonable keyword applications you need to use for Adwords ad campaigns are the ff.: Google Inc.’s Keyword Selector Software; Word Tracker; Keyword Discovery; and also a standard Synonym Replacement Tool.

The Google’s Keyword Selector Tool is free to utilize and can be accessed using your Google AdWords profile. The software allows you to type in one or more key phrases directly into the toolbox and provide results for that keyword together with similar or even ‘relevant’ keywords inside the niche. This program will highlight the volume of queries performed each month, the average cost per click, and other descriptive information you can easily use in order to compare and analyze various keywords.

Keyword Discovery is actually a paid service that allows one to manage a number of lists of keywords and phrases, compare data, and generate records without difficulty. This tool is really a more robust keyword research tool in comparison to the totally free Google Keyword Selector Tool, and is the most suitable meant for skilled Google AdWords users and also SEO specialists. If you are comfortable with investing in this service, Keyword Discovery can assist you create extensive lists of key terms that will help you target very distinct groups in the niche.

Word Tracker gives you two options, a fee-based service plan and a no cost application for analyzing keywords. The no-cost keyword tool gives you standard information, particularly, the amount of individuals conducted on your keyterm within the thirty day period. It is really a quick and also simple procedure for you to cross reference search volume on a particular keyword, though the numbers will not be that correct as Google Keyword Selector Tool.

Making use of keyword selector software program could be an effective process for you to ‘mine’ for long-tail keywords and synonyms within your niche. You will have a chance to evaluate and calculate dozens, even countless keywords conveniently and may move the information directly into the Excel spreadsheet or other document for simple retrieval.

Realizing just what your own target niche exactly is will help you generate interesting and effective Adwords ad campaigns which may help increase click-through-rates. If you are only starting out, take advantage of the no cost programs which are available and also print or even manage the outcomes to build your baseline list of keywords.

Both online and offline businesses have many resources at their disposal these days for advertising toprospective buyers. Solutions such as Google AdWords have shown to perform well for both regional companies and for B2B marketing in particular markets.

Building A Google Adwords Campaign: 5 Mistakes To Avoid

Saturday, November 26th, 2011

Generating a powerful Google Adwords campaign can be very demanding for both beginners and experts, especially if you are getting into a completely new niche or perhaps addressing your target market for the first time. Even though you could certainly invest days and weeks monitoring the market as well as seeing the activities of your competition, the the more valued lessons are realized when you develop an ad and then concentrate on perfecting it for overall performance. Nevertheless, such a tactic can still make it easy to commit errors – some at very high costs.

Perry Marshall can offer you several effective tips on making an adwords campaign which guarantees results in his book The Definitive Guide to Google Adwords, but countless individuals would still commit errors when they perform keyword research as well as making attempts to optimize the adword campaigns.

When you would like to develop an effective Google Adwords campaign – one which generates a large amount of top quality traffic and really gets to your target market – you have to make sure that you’re not making any of these 5 common errors:

1. Not having keywords when creating ad copy. Several Google Adwords campaign managers make the mistake of using the keyword only in the headline or first sentence, instead of spreading the keywords throughout the ad. Generally, you want to make sure that your ad copy is as useful and as rich in keywords as they possibly can, hence be at liberty to employ at least one to two keywords or key phrases within your ad for better responses.

2. Sending visitors to a homepage. You’ll yield far more interest and, in many cases, even better rates of conversion if the you give in the ad goes straight to the specific webpage in the site with the promotion or incentive and not just a site’s main page.

3. Depending on Google’s Adwords Keyword Selector Tool to do all the work for you. The ‘broad match’ feature will only give you a broad idea of applicable keywords for your niche, however you also can make use of some other alternatives. Make use of the ‘phrase match’ and ‘exact match’ features in the tool to yield a good list of keywords that you should use for your site and your ads.

4. Making use of low-performing keywords. Understanding exactly what your audience is searching for is not an overnight exercise, and you should not assume all the time that your desired audience will be browsing for your products and services with the use of the same search phrases that you may use in your ads. You should try to generate a list of related keywords using the ‘synonyms’ function to improve search engine results as well as optimize your ad campaign.

5. Displaying your offer or promotion only in the body copy. Always make sure you point out the main benefit right away in the headline of your ad’s copy. Imagine that your readers and viewers are only reading the headers; would they be intrigued enough to want to know more about your ad and even read through the rest of the copy? Although Google Adwords ads are only comprised of 3 or 4 lines, a lot of people read even these brief copies and will surely react when they immediately see a word or phrase that is interesting for them – your one chance to get their attention is right in the headline.

Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are several good training resources available online.

Top Ways to Boost Website Traffic

Monday, March 28th, 2011

The website is to an IM marketer, as a store is to the offline business. The home of your content that hopes to turn visitors and surfers into buyers, or subscribers. It’s critical, as you know, to have a site that performs well in your marketing. As you may know, your site or blog is only a single aspect to doing business on the net. You’ll also need to get some traffic to that site. Quite obviously, if no one knows it’s there… who’ll buy all your great stuff?

It’s best to avoid submitting your site to Google using their submission form, but it’s fine to do that with the smaller search engines which is a good idea for different reasons. Using SEO might get you picked up organically, but the quickest way to make sure that your site is indexed on the major search engines is to use Web 2.0 methods. It won’t take very long to submit to several dozen secondary engines. This serves two purposes, you’ll get traffic from them and they will contribute something to your site’s overall popularity as understood by Google’s algorithm. You can get backlinks in very many ways, and it’s true that some will carry more weight than others. This will help you with Google because your backlinks will appear to be more natural, and they do take that into some consideration.

For heaps more fantastic info on PPC marketing, please visit Corbin Proverb’s Online Business Opportunity information station.

You can increase your exposure by guest posting on websites, or blogs. You’ll be able to gain exposure to other people’s readers if you publish your content on their blogs. You will get traffic if people read your content, like it, and it’s well done. It’s so much more powerful if you can get your work to appear on high authority websites and blogs. Your efforts here will be helped a lot if you can create a good and positive relationship with the owners of these sites.

It’s always a good idea to incorporate offline marketing in addition to online, of course. There’s real power and potential for the right kind of markets and offline advertising. If your ad copy is good, a classified ad in offline publications can be powerful. You can also use giveaways such as coffee cups, keychains, etc in offline locations. The leads you generate with offline marketing may become easier sales for you if they’re not familiar with online marketing tactics.

There are a lot of different ways that you can get people to visit your website. The real trick to traffic generation is to keep at it. You should devote a little time to it every day, and the rewards can be massive. Each visitor represents a possibility for a sale, or a lifetime customer. If you keep at it, you’ll be able to create a full-time income for life.

Wanting to find a profitable and proven online business opportunity? Then be sure to check out Corbin Proverb’s Online Business Opportunity Information Station.

PPC Loophole program – What’s the advantages and weakness of PPC advertising

Monday, December 7th, 2009

At PPC Loophole, you will be exposed to utilizing PPC traffic for success. While PPC traffic might be a good source of traffic, it is not all perfect. In fact, some people are losing more money on PPC advertising cost rather than making millions from it. These are the pros and cons of using PPC traffic.

Here, I listed the advantages and disadvantages of using PPC marketing. The advantages:

1. PPC is the fastest way to get traffic and measure your result. Think about it this way. If you can have your website ranked for particular search term, will you get traffic and make money from it? The only way to estimate the traffic and get fastest result, whether positive or negative is by using PPC advertising. Usually, for SEO, you need to wait long before could see result.

2. Guaranteed traffic. For one thing, getting free search engine traffic is hard. Especially with the fact that there is no guarantee the search term will be searched by someone and finally make you money. But PPC is different. All you need is to invest some money and here comes the traffic.

3. Sustainable source of traffic. Sure with PPC, you need to face quality score algorithm, but that’s still okay. Quality score is not complicated as SEO.

The bad side of PPC:

1. Less traffic compared to organic listings. Internet users don’t like the fact they will be pitched upon arriving at websites with PPC ads, hence they will avoid them. That’s why, around 70% to 90% Google users would rather seek for information in organic listings. In fact, they don’t even look at PPC ads.

2. The cost-per-click could be extremely high if the keyword is too competitive. If you target under the radar keywords, in less competitive niche, the traffic is really cheap, perhaps less than 10 cents per click. However, if other marketers are also targeting for that term, your maximum cost-per-click could be as high as $2 per click.

Looking for PPC Loophole review? Visit to Suzaku Earlsmith’s website and read full-in depth information of PPC Loophole program.

Conversion-Tracking Tips for Google Adwords

Wednesday, September 16th, 2009

One of the most important parts of using Google Adwords is being able to track conversions accurately. After you’ve made your selection of keywords, created a compelling ad, and then implemented your Google Adwords campaign, the next step is to start tracking conversions and reviewing the results.

You have the option of simply using your landing page hits and number of sales from a link to analyze your conversions. But it’s also worth looking at the tools Google provide its Adwords users for acquiring conversion data. Here are some tips and guidelines for using Google’s conversion tracking tools.

If you’re checkout process involves using a shopping cart or requires confirmation on the end of a buyer, you need to embed your conversion link using Javascript. JavaScript is required to send information back to the Google Adwords tracker.

This tool does not show the number of visitors to your site; but it tracks click-throughs on your ads that resulted in a conversion. Once you place the simple code into your website, you can then access the data in the Reports Center of Google Adwords under ‘Campaign Summary’.

There are only two conditions for the above method to work and track your conversions accurately. The first is that you should be running approved Adwords ads on your site and the second condition is you should place the code only in your conversion page.

You can verify if the code is working by completing a complete conversion yourself. If you can find out exactly when a user has clicked on your ad and completed the conversion process, you can review your conversion reports within 24 hours and see the click-through on the report summary. Avoid clicking your own ads, as this is a breach of the Google Adwords terms of service contract.

You can still track your conversions if you are using a payment checkout system, like PayPal. PayPal and most other systems offer a conversion confirmation webpage wherein you can insert your Adwords tracking code. You will have a record of all conversions or sales once a customer successfully completes the checkout process.

The book “Google: The Missing Manual”, written by J.D. Biersdorfer, Mathew McDonald, and Sarah Milstein, justifies the importance of knowing your total cost per conversion.

This information will let you understand how much it actually costs to generate your sale; you can calculate this by using the free conversion-tracking tools and matching the number of conversions up with the total cost of your campaign for any given period of time. To calculate this, you will need to produce a summary report of keyword purchases at the end of each month and divide the number of conversions by your total costs to run the ad.

Marketing with Google Adwords is an effective technique that most websites can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training guides available online.

Improve PPC Ad Campaigns With These Steps

Sunday, August 30th, 2009

Optimizing Google Adwords and other PPC campaigns naturally consume time and effort because of all the data gathering and testing you need to do. However, there are techniques that are known to improve any campaign’s performance quickly. Running different ad variations is the most popular technique to optimize PPC campaigns. Some of your ad versions will gather more clicks than others do; it’s just a matter of discarding low-performing ads.

Still, there are other ways to fine-tune your pay-per-click efforts. Peter Kent, author of the book ‘Pay Per Click Search Engine Marketing for Dummies’ identifies several techniques for improving your Quality Score on Google Adwords and creating effective, highly targeted campaigns. Here are some simple strategies to help you improve PPC ad performance and increase click through rates:

1. Use negative match keywords. Adding Negative Match keywords to your campaign can eliminate unnecessary clicks and attract a higher quality of visitors to your site. Negative matching is easy to coordinate with Google Adwords; you need to indicate which words you don’t want to include in the campaign, and Google will not display your ad on results pages that search with that word.

2. Change your CPCs for major keywords. Modifying the CPCs of your major keywords may boost your campaign’s overall performance. Just click on ‘Tools’ under the Campaign Management tab to modify your campaign. You have complete control of your ads here and this makes it easier to optimize your efforts.

3. Edit and resubmit rejected ads. Google reviews every ad before running them on their network. Ads that do not pass the review are stored in your Campaign Management tab allowing you to edit and resubmit them at anytime. Don’t be discouraged if your ad was rejected. Tweak some words and resubmit it again.

4. Implement ‘Dayparting’. ‘Dayparting’ is a technique wherein you define the time when your ads will run. This is mainly done to improve your click through rates since your running ads only when your target audience is at their most receptive state. For instance, you are marketing restaurant coupons, it would be better to run your ads a few hours before lunch or dinner when people are searching for a place to eat.

5. Understand your target market. You need to understand your audience first before you can reel them in with your ads. Find out why they would be interested in your product. You might also want to look at existing promotions they are already responding and buying. See how these promotions talk to your market and how your market talks in discussion forums and blogs.

Improving your Adwords or pay-per-click marketing efforts may involve a rigorous trial-and-error process, but there are several things you can do today to get started. Use these tips and techniques to improve your ad strategy and start generating high quality clicks and leads.

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Buy Website Traffic -Save Time & Money

Friday, August 21st, 2009

If you have a particular interesting in making search engine company investors extremely happy by paying endless amounts of money to the search engines companies, then Pay Per Click (PPC) can be a great way to go.

Just joking guys, PPC is one of the staples in relation to web traffic on the Internet and is a very quick and easy way to get visitors to your site (though you do need to take care that you watch the amount you spend, and set daily limits, etc).

For those readers who are not familiar with PPC, essentially it’s the process whereby the search engines will present your short ad to people using the search engine (on the results page when the results of the users search are displayed).

Usually the ads are shown to the right hand side of the page, but in any event they are usually shown separate from the “normal” search engine results.

You pay for each click a user makes on your ad (no clicks means you have nothing to pay). Usually your ad when clicked would navigate to your website, but sometimes it may be to an affiliates website if you are selling other peoples products.

So in one sense, only paying per click is a good thing, because in theory people clicking your ad have some interest in your product or service, so they come to your website more qualified that a person who may just have happened to surf by.

You really need to spend time thinking about what phrases people would use to get to your website.

You don’t want to be taking chances with this. You don’t want to assume you know which keyword phrases are used by people wanting your websites (or more correctly, the keyword phrases people are using to find solutions to the particular problem they are trying to solve). You really want to know for sure that the keyword phrases you use are correct for your market.

In fact I am constantly surprised by some of the phrases people use when searching. Spelling mistakes are common, abbreviations are often used, punctuation can be used inappropriately, etc. The good news is that there are a number of things you can do here.

Firstly you could do some experimentation with the search engines yourself and use all the keyword phrases you think should be used to find products in your niche. Go to the search engine and type them in and have a look at the results. Are the sites that are returned relevant to your niche?

In other words if you positioned yourself in that area would people searching in those categories find your websites content relevant (it goes without saying that you have great content, right?).

If the answer is yes and you think you would find it relevant, jot down the keyword phrase.

Also take a note of the number of sponsored links (advertisers) usually listed on the right or top of the search engine results (usually it explicitly mentions they are sponsored links). The actual number is important because too few could mean that perhaps the keyword phrase is not commonly used (but it could also mean you have found a golden nugget, that is a particular keyword phrase that is being used but not being actively targeted by Advertisers).

When considering finding out more about pay per click marketing; it pays to do a little research first as a good way to move forward fast!

Too many sponsored results may mean the keyword phrase is heavily used and it may be expensive to get your sponsored links working (but again this could be a golden opportunity for you).

In general the search engines put the sponsored link that has bid the most money at the top of the list, so a quick way to ensure your up front is to pay the most (and bid more than your opposition).

However bear in mind as well, that the search engines also sort-sponsored links by the click through rate (CTR), in other words the number of times a sponsored link is clicked versus the number of times it is shown on screen in search engine results.

A sponsored link with a higher CTR indicates that more people are clicking that link, and you will find a sponsored link with a high CTR will rank higher in many cases that other sponsored links even if they have bid less money. So it is possible to have your cake and eat it to (or in this case to bid a smaller amount and have you sponsored link appear higher than your competitors who are paying more for their ad’s than you are!).

Of course to do this (get a higher CTR than other sponsored links) you need to draw attention to your ad, so your content (ad) must be more compelling than your competitors. Given the lack of space in these ads you need to be really creative to get your link clicked on more often than your competitors (even if your happy paying more than your competitors per click).

The number one sponsored link is not always going to be clicked more often than other ads, especially if it does not give the person more of a reason to want to click it, than the ads near it.

Whatever you do, don’t just set-up a PPC campaign and leave it unchecked. Even if your having some success, make sure you go into the campaign details by logging into the search engine website for PPC marketers, and then check out the stats regularly to see how you are going because things can change very quickly as new competitors come into the marketplace.

You need to be continually checking your keywords, CTR’s of your ads, and fine tuning and tweaking to run things optimally. I am not suggesting this needs to be daily, but it just depends on your particular campaign and your niche.

This is probably a good place to discuss link tracking on your website.

You can purchase software that gets installed onto your website that makes it really quite easy to see the traffic coming to your website and where it originates. It’s a good idea to do this to work out how much traffic your getting from your various sources (PPC, free Google search, press releases, etc).

The other reason why you want to be checking your ads frequently is that over time you will certainly find some ads performing better than others. You can see at one glance the CTR of your various ads, but also with link tracking it’s possible to work out the ads that are actually making you money (people are actually buying off the ad in higher proportions to other ads).

PPC is a fantastic way to get instant traffic to your website, just make sure you are doing your sums and keeping track of your expenditure and of course checking your ads regularly as well as what your competitors are doing and offering.

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Important Things to Prioritize in PPC Marketing

Sunday, June 14th, 2009

To get the desired benefit in using pay per click marketing, there are important things that you need to follow to make your campaign more successful.

An important consideration to factor in is the budget that you will use in your PPC campaign. Make sure that you establish a sensible budget for your PPC campaign. What you spend for the ‘per click’ should be less on the profit that you will realize for that ‘per click’ transaction.

Another important thing in PPC is to monitor the percentage of clicks to your site that are converted into revenue. You have to make sure also that you set measurable results of your PPC campaign that suits your business.

One very important thing in pay per click marketing is the right choice of keywords. Keywords play a major role in PPC campaign thus it should be kept in mind to select a relevant and related keyword to be able to bring potential customers to your site.

It is not suggested that you focus the attention on the broad, general and the non-specific terms and keywords. This suggestion should be heeded because of the nature of the searches now, and the attitudes of internet users who use the search engine of the major websites.

Because of the vastness of the internet, online searchers at these times have evolved also in their attitude towards internet surfing. Most often, they are typing in several keywords to make their searches accurate, therefore it is a wise move to target also specific keywords in your PPC campaign.

One nice thing about PPC campaign is that it can be monitored. It is therefore recommended to monitor, assess and evaluate your marketing campaign regularly.

There are some factors that will come into play that can affect your pay per click marketing campaign. Search patterns may change frequently, and internet user behaviors may shift too which may require you to change your PPC strategy.

Monitoring your standing in terms of your rankings and PPC listings online is also a must in a successful PPC campaign. Competitors may outbid you or outrank you so you must closely observe your performance so you can revise your strategy if necessary.

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Don’t Make These Mistakes When Creating Google Adwords Ads

Monday, June 8th, 2009

The truth is its really hard to create a successful Google Adwords campaign whether you’re a newbie or an advanced internet marketer. It’s a high risk marketing method that will cost you dearly if you commit a mistake. You can always delay putting up your Adwords campaign but the insights and rewards will come only after you start your campaign and continually find ways to improve it.

These costly mistakes are addressed in the book The Definitive Guide to Google Adwords. Written by Perry Marshall, the book is all about getting excellent results from Adwords campaigns consistently.

Below are five common mistakes you must avoid to get you started in raking in huge traffic from your target market:

1. Writing keyword-less ads. By this I mean writing keywords only in the headline of your ad. Posting 1-2 keywords or keyphrases in the body of your ad will make it more relevant in the eyes of both your target market and Google.

2. Directing all traffic to your homepage. Don’t ever send your visitors to your homepage when they click your ads. In most cases, a homepage is used to give general information about a company and its products or services. Those who click on ads do so for a specific reason. Give them what they’ve came for by directing them to a landing page listing your value proposition for them.

3. Using ‘broad match’ in the Google Adwords Keyword Selector Tool as the basis of your research and campaign. As the name suggests, the ‘broad match’ selection is only useful for an overview of your chosen niche or market. The whole point of keyword research is to know the precise words or phrases your target market uses when searching for information in Google. Make use of ‘phrase match’ and ‘exact match’ instead to find out the exact keywords or keyphrases that will lure in your prospects.

4. Using irrelevant keywords. Do not rush to find out what your target market is actually typing in search boxes. Some people make the mistake of assuming that their target market also uses the same words they use to find products and services. This results in a keyword list that gives you sub-par results. To avoid this, utilize the ‘synonyms’ function in the Google Adwords Keyword Tool. This function will list related keywords from your original keywords giving you vital details on how to best conduct your campaign.

5. An uninteresting headline. Each ad on average only has a second to grab the attention of viewers before they move on. The headline of your ad serves as the hook to reel in visitors. It’s the most prominent part of your ad and the quality of it will determine if the reader checks out the rest of the ad or not. State the most important benefit you’re giving in your headline to compel viewers to read the body of your ad and click through it.

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Try The Google Secret Loophole And Make $20,000 In A Month, Painlessly

Saturday, June 6th, 2009

The Google Secret Loophole is a robust system that will make you money. Period. I should end the article here because this is all you need to know but to abide by article directory guidelines I have to write more.

It is for those with a desire to make a lot of money online but may not know how and do not want to wait. The program is made up of four modules that are easy to follow even for those with no experience in online marketing. The simple formula behind this product will help you earn over $20,000 a month stress free.

It taps into a backdoor strategy that attracts enormous amounts of targeted traffic into a website. Because prospective customers use search engines to find products, it is easy to see how Internet Marketers have a serious dependancy on search engines.

The most frequently used search engine is Google that handles about 60% of online traffic. Otherwise known as organic traffic, search engine traffic, is everyone’s goal because it is free and highly targeted. It makes sense then that a good understanding of how Google works, can increase the probability of good results.

The Google Secret Loophole works in conjunction with the revised Google Algorithm where direct linking does not count but PPC from Adwords and Page Rank, do. The main component of the product is a series of 4 video tutorials that give you easy-to-follow instructions on how to set up your business and keep it in best performance for maximum profits.

Most importantly, it works.

Keep in mind that this is by the creator of Super Speed Wealth and Quick Fire Profits who earned over $600,000 just after the release of those products. Matt Benwell is a soft spoken guy from the UK who only became successful in Internet Marketing in 2007. Before that, he had a mediocre 40 hour a week job in finance that made him $20,000 a year.

After having tried and failed with several online systems, all of them elaborate scams, he decided to focus on coming up with this own formula. Although his method required a lot of fine tuning, after a few months he was making about $20,000 a month. At that point he decided to turn it into blueprints that others could use to emulate his success.

The Google Secret Loophole, his Third product, is in a category of its own because it uses a little known loophole in Google. By purchasing the product from the Google Secret Loophole Bonus, you get:

– A $50 Rebate (for details, see website)

– The $300 per Day Adwords Campaign ” an underground report that runs through an Adwords campaign and generates up to Nine Thousand Dollars in profit every three weeks

– Affiliate Strategies ” 2 compact courses that little known secrets for generating extra income. They alone are worth the price of the product.

– WordPress Direct Video ” a first released video that reveals how to beat Adwords Quality Score issues and bring down PPC ad costs.

These amazing bonuses are worth well over $850 Dollars but are yours free upon purchase of the Google Secret Loophole from the above link.

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