Posts Tagged ‘pay per click advertising’

Top Keyword Programs For Adwords Ad Campaigns

Sunday, March 4th, 2012

One of the most important elements of an effective Pay Per Click ad campaign is deciding on the best combination of keywords as well as phrases. There could be millions of keywords related to your own niche and trying to play a guessing game for any ‘right’ keywords can be costly. Google Inc. offers its own keyword selection tool to help make the procedure of selecting the keywords a lot easier, but there are a couple of different programs that you can work with in order to calibrate your campaign.

Nearly all Adwords masters work with a 3-step technique when selecting keywords and phrases. First and foremost, they may choose obvious keywords and then activate all of them through the keyword software to determine the quantity as well as varieties of searches carried out. And then, they might start exploring its synonyms to figure out very similar and also associated researches getting carried out simply by their audience. Lastly, they’ll identify low performing keywords and phrases and remove or even tweak them within the ad campaign.

If you’re looking for strategies to develop an effective Pay Per Click ad campaign, you will need to pick the best keyword selection tool then follow the 3-step strategy outlined earlier on. Howie Jacobson, author of the book ‘Adwords for Dummies’ clarifies that the most reasonable keyword applications you need to use for Adwords ad campaigns are the ff.: Google Inc.’s Keyword Selector Software; Word Tracker; Keyword Discovery; and also a standard Synonym Replacement Tool.

The Google’s Keyword Selector Tool is free to utilize and can be accessed using your Google AdWords profile. The software allows you to type in one or more key phrases directly into the toolbox and provide results for that keyword together with similar or even ‘relevant’ keywords inside the niche. This program will highlight the volume of queries performed each month, the average cost per click, and other descriptive information you can easily use in order to compare and analyze various keywords.

Keyword Discovery is actually a paid service that allows one to manage a number of lists of keywords and phrases, compare data, and generate records without difficulty. This tool is really a more robust keyword research tool in comparison to the totally free Google Keyword Selector Tool, and is the most suitable meant for skilled Google AdWords users and also SEO specialists. If you are comfortable with investing in this service, Keyword Discovery can assist you create extensive lists of key terms that will help you target very distinct groups in the niche.

Word Tracker gives you two options, a fee-based service plan and a no cost application for analyzing keywords. The no-cost keyword tool gives you standard information, particularly, the amount of individuals conducted on your keyterm within the thirty day period. It is really a quick and also simple procedure for you to cross reference search volume on a particular keyword, though the numbers will not be that correct as Google Keyword Selector Tool.

Making use of keyword selector software program could be an effective process for you to ‘mine’ for long-tail keywords and synonyms within your niche. You will have a chance to evaluate and calculate dozens, even countless keywords conveniently and may move the information directly into the Excel spreadsheet or other document for simple retrieval.

Realizing just what your own target niche exactly is will help you generate interesting and effective Adwords ad campaigns which may help increase click-through-rates. If you are only starting out, take advantage of the no cost programs which are available and also print or even manage the outcomes to build your baseline list of keywords.

Both online and offline businesses have many resources at their disposal these days for advertising toprospective buyers. Solutions such as Google AdWords have shown to perform well for both regional companies and for B2B marketing in particular markets.

Building A Google Adwords Campaign: 5 Mistakes To Avoid

Saturday, November 26th, 2011

Generating a powerful Google Adwords campaign can be very demanding for both beginners and experts, especially if you are getting into a completely new niche or perhaps addressing your target market for the first time. Even though you could certainly invest days and weeks monitoring the market as well as seeing the activities of your competition, the the more valued lessons are realized when you develop an ad and then concentrate on perfecting it for overall performance. Nevertheless, such a tactic can still make it easy to commit errors – some at very high costs.

Perry Marshall can offer you several effective tips on making an adwords campaign which guarantees results in his book The Definitive Guide to Google Adwords, but countless individuals would still commit errors when they perform keyword research as well as making attempts to optimize the adword campaigns.

When you would like to develop an effective Google Adwords campaign – one which generates a large amount of top quality traffic and really gets to your target market – you have to make sure that you’re not making any of these 5 common errors:

1. Not having keywords when creating ad copy. Several Google Adwords campaign managers make the mistake of using the keyword only in the headline or first sentence, instead of spreading the keywords throughout the ad. Generally, you want to make sure that your ad copy is as useful and as rich in keywords as they possibly can, hence be at liberty to employ at least one to two keywords or key phrases within your ad for better responses.

2. Sending visitors to a homepage. You’ll yield far more interest and, in many cases, even better rates of conversion if the you give in the ad goes straight to the specific webpage in the site with the promotion or incentive and not just a site’s main page.

3. Depending on Google’s Adwords Keyword Selector Tool to do all the work for you. The ‘broad match’ feature will only give you a broad idea of applicable keywords for your niche, however you also can make use of some other alternatives. Make use of the ‘phrase match’ and ‘exact match’ features in the tool to yield a good list of keywords that you should use for your site and your ads.

4. Making use of low-performing keywords. Understanding exactly what your audience is searching for is not an overnight exercise, and you should not assume all the time that your desired audience will be browsing for your products and services with the use of the same search phrases that you may use in your ads. You should try to generate a list of related keywords using the ‘synonyms’ function to improve search engine results as well as optimize your ad campaign.

5. Displaying your offer or promotion only in the body copy. Always make sure you point out the main benefit right away in the headline of your ad’s copy. Imagine that your readers and viewers are only reading the headers; would they be intrigued enough to want to know more about your ad and even read through the rest of the copy? Although Google Adwords ads are only comprised of 3 or 4 lines, a lot of people read even these brief copies and will surely react when they immediately see a word or phrase that is interesting for them – your one chance to get their attention is right in the headline.

Advertising with Google Ad Words is a powerful technique that most online-businesses can use to attract more customers. Creating quality Google Ads is one of the most important skills to have when using Ad Words – and there are several good training resources available online.

Conversion-Tracking Tips for Google Adwords

Wednesday, September 16th, 2009

One of the most important parts of using Google Adwords is being able to track conversions accurately. After you’ve made your selection of keywords, created a compelling ad, and then implemented your Google Adwords campaign, the next step is to start tracking conversions and reviewing the results.

You have the option of simply using your landing page hits and number of sales from a link to analyze your conversions. But it’s also worth looking at the tools Google provide its Adwords users for acquiring conversion data. Here are some tips and guidelines for using Google’s conversion tracking tools.

If you’re checkout process involves using a shopping cart or requires confirmation on the end of a buyer, you need to embed your conversion link using Javascript. JavaScript is required to send information back to the Google Adwords tracker.

This tool does not show the number of visitors to your site; but it tracks click-throughs on your ads that resulted in a conversion. Once you place the simple code into your website, you can then access the data in the Reports Center of Google Adwords under ‘Campaign Summary’.

There are only two conditions for the above method to work and track your conversions accurately. The first is that you should be running approved Adwords ads on your site and the second condition is you should place the code only in your conversion page.

You can verify if the code is working by completing a complete conversion yourself. If you can find out exactly when a user has clicked on your ad and completed the conversion process, you can review your conversion reports within 24 hours and see the click-through on the report summary. Avoid clicking your own ads, as this is a breach of the Google Adwords terms of service contract.

You can still track your conversions if you are using a payment checkout system, like PayPal. PayPal and most other systems offer a conversion confirmation webpage wherein you can insert your Adwords tracking code. You will have a record of all conversions or sales once a customer successfully completes the checkout process.

The book “Google: The Missing Manual”, written by J.D. Biersdorfer, Mathew McDonald, and Sarah Milstein, justifies the importance of knowing your total cost per conversion.

This information will let you understand how much it actually costs to generate your sale; you can calculate this by using the free conversion-tracking tools and matching the number of conversions up with the total cost of your campaign for any given period of time. To calculate this, you will need to produce a summary report of keyword purchases at the end of each month and divide the number of conversions by your total costs to run the ad.

Marketing with Google Adwords is an effective technique that most websites can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training guides available online.

Improve PPC Ad Campaigns With These Steps

Sunday, August 30th, 2009

Optimizing Google Adwords and other PPC campaigns naturally consume time and effort because of all the data gathering and testing you need to do. However, there are techniques that are known to improve any campaign’s performance quickly. Running different ad variations is the most popular technique to optimize PPC campaigns. Some of your ad versions will gather more clicks than others do; it’s just a matter of discarding low-performing ads.

Still, there are other ways to fine-tune your pay-per-click efforts. Peter Kent, author of the book ‘Pay Per Click Search Engine Marketing for Dummies’ identifies several techniques for improving your Quality Score on Google Adwords and creating effective, highly targeted campaigns. Here are some simple strategies to help you improve PPC ad performance and increase click through rates:

1. Use negative match keywords. Adding Negative Match keywords to your campaign can eliminate unnecessary clicks and attract a higher quality of visitors to your site. Negative matching is easy to coordinate with Google Adwords; you need to indicate which words you don’t want to include in the campaign, and Google will not display your ad on results pages that search with that word.

2. Change your CPCs for major keywords. Modifying the CPCs of your major keywords may boost your campaign’s overall performance. Just click on ‘Tools’ under the Campaign Management tab to modify your campaign. You have complete control of your ads here and this makes it easier to optimize your efforts.

3. Edit and resubmit rejected ads. Google reviews every ad before running them on their network. Ads that do not pass the review are stored in your Campaign Management tab allowing you to edit and resubmit them at anytime. Don’t be discouraged if your ad was rejected. Tweak some words and resubmit it again.

4. Implement ‘Dayparting’. ‘Dayparting’ is a technique wherein you define the time when your ads will run. This is mainly done to improve your click through rates since your running ads only when your target audience is at their most receptive state. For instance, you are marketing restaurant coupons, it would be better to run your ads a few hours before lunch or dinner when people are searching for a place to eat.

5. Understand your target market. You need to understand your audience first before you can reel them in with your ads. Find out why they would be interested in your product. You might also want to look at existing promotions they are already responding and buying. See how these promotions talk to your market and how your market talks in discussion forums and blogs.

Improving your Adwords or pay-per-click marketing efforts may involve a rigorous trial-and-error process, but there are several things you can do today to get started. Use these tips and techniques to improve your ad strategy and start generating high quality clicks and leads.

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A Five Minute Look at PPC Kahuna

Monday, August 24th, 2009

PPC Kahuna is a recently opened PPC membership site that was put together by Jason Katzenback, the voice behind Johncow.com. The site gives you the software, the training, and the personal coaching that is essential to succeed as a PPC marketer. In this look at PPC Kahuna, I will show you what you will be getting for your $67 a month membership fee.

PPC Training. The training is called the “14 Day Challenge” and it allows you to watch Jason create a PPC campaign from start to finish. You begin by [learning|figuring out] how to pick your niche and perform keyword research, and then move on to creating your site and launching your campaign. The training consists of two, 15 minute videos for each day, as Jason leads you step by step through each lesson.~Each day’s training gives you two videos with step by step instructions narrated by Jason himself.

PPC Kahuna Software. This Ad spy tool enables you to essentially steal your competitors pay per click campaigns. Just start by entering in your keywords, and PPC Kahuna will scan Google for each keyword and keep track of which advertisers are displaying ads. When run over the course of a couple of weeks, you will be able to find out which keywords were the most profitable by examining which advertisers consistently ran advertisements for them. The tool also allows you to see what ad copy they were using to give you ideas for your own ads.

BlitzLP. This is a script allows you to create landing pages on the fly. You setup BlitzLP on your own webhost, and it allows you to create different landing page templates that will give you good quality scores. The better your quality score, the lower your cost per click on Adwords.

Affiliate Blueprint. Every month, you will receive a full researched niche that Jason has done for you. He gives you the background behind the niche, the PPC and SEO keywords to use, an article to use for your product page, and three other topic related articles that you can use as you like. You barely have to work to succeed using this.

Web tools. You can access several great PPC tools on the PPC Kahuna membership site itself. The BlitzPPC tool makes it easy to import your Adwords campaigns into the Adwords Editor. There’s also a tracking tool, and several keyword tools for manipulating your keyword lists. You’ll save a bunch of time and effort by using these tools with your PPC campaigns.

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Important Things to Prioritize in PPC Marketing

Sunday, June 14th, 2009

To get the desired benefit in using pay per click marketing, there are important things that you need to follow to make your campaign more successful.

An important consideration to factor in is the budget that you will use in your PPC campaign. Make sure that you establish a sensible budget for your PPC campaign. What you spend for the ‘per click’ should be less on the profit that you will realize for that ‘per click’ transaction.

Another important thing in PPC is to monitor the percentage of clicks to your site that are converted into revenue. You have to make sure also that you set measurable results of your PPC campaign that suits your business.

One very important thing in pay per click marketing is the right choice of keywords. Keywords play a major role in PPC campaign thus it should be kept in mind to select a relevant and related keyword to be able to bring potential customers to your site.

It is not suggested that you focus the attention on the broad, general and the non-specific terms and keywords. This suggestion should be heeded because of the nature of the searches now, and the attitudes of internet users who use the search engine of the major websites.

Because of the vastness of the internet, online searchers at these times have evolved also in their attitude towards internet surfing. Most often, they are typing in several keywords to make their searches accurate, therefore it is a wise move to target also specific keywords in your PPC campaign.

One nice thing about PPC campaign is that it can be monitored. It is therefore recommended to monitor, assess and evaluate your marketing campaign regularly.

There are some factors that will come into play that can affect your pay per click marketing campaign. Search patterns may change frequently, and internet user behaviors may shift too which may require you to change your PPC strategy.

Monitoring your standing in terms of your rankings and PPC listings online is also a must in a successful PPC campaign. Competitors may outbid you or outrank you so you must closely observe your performance so you can revise your strategy if necessary.

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Don’t Make These Mistakes When Creating Google Adwords Ads

Monday, June 8th, 2009

The truth is its really hard to create a successful Google Adwords campaign whether you’re a newbie or an advanced internet marketer. It’s a high risk marketing method that will cost you dearly if you commit a mistake. You can always delay putting up your Adwords campaign but the insights and rewards will come only after you start your campaign and continually find ways to improve it.

These costly mistakes are addressed in the book The Definitive Guide to Google Adwords. Written by Perry Marshall, the book is all about getting excellent results from Adwords campaigns consistently.

Below are five common mistakes you must avoid to get you started in raking in huge traffic from your target market:

1. Writing keyword-less ads. By this I mean writing keywords only in the headline of your ad. Posting 1-2 keywords or keyphrases in the body of your ad will make it more relevant in the eyes of both your target market and Google.

2. Directing all traffic to your homepage. Don’t ever send your visitors to your homepage when they click your ads. In most cases, a homepage is used to give general information about a company and its products or services. Those who click on ads do so for a specific reason. Give them what they’ve came for by directing them to a landing page listing your value proposition for them.

3. Using ‘broad match’ in the Google Adwords Keyword Selector Tool as the basis of your research and campaign. As the name suggests, the ‘broad match’ selection is only useful for an overview of your chosen niche or market. The whole point of keyword research is to know the precise words or phrases your target market uses when searching for information in Google. Make use of ‘phrase match’ and ‘exact match’ instead to find out the exact keywords or keyphrases that will lure in your prospects.

4. Using irrelevant keywords. Do not rush to find out what your target market is actually typing in search boxes. Some people make the mistake of assuming that their target market also uses the same words they use to find products and services. This results in a keyword list that gives you sub-par results. To avoid this, utilize the ‘synonyms’ function in the Google Adwords Keyword Tool. This function will list related keywords from your original keywords giving you vital details on how to best conduct your campaign.

5. An uninteresting headline. Each ad on average only has a second to grab the attention of viewers before they move on. The headline of your ad serves as the hook to reel in visitors. It’s the most prominent part of your ad and the quality of it will determine if the reader checks out the rest of the ad or not. State the most important benefit you’re giving in your headline to compel viewers to read the body of your ad and click through it.

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Things that may Hinder a Successful PPC Campaign

Thursday, June 4th, 2009

Aside from its popularity, pay per click marketing indeed looks promising when it comes to earning good profit online. From high volume of traffic to your site, to getting good placements on the paid listings on search engines of course, these are things a business would want to have online to get maximum profit, but what about its drawbacks? Why do some PPC campaigns fail?

Pay per click, like any other advertising tool, may also have some pitfalls, and it pays to heed these issues when doing pay per click marketing.

To have a clear picture of the drawbacks of pay per click marketing, here are four of the major issues in PPC campaign.

● Cost. Pay per click can be costly. There are also possibilities of competing and bidding for wrong keywords that will not give you your desired results. In Yahoo!, their ‘auto bid’ system seems to be a helpful tool at first glance but it could hurt you financially in the end, because in the auto bid, it will automatically increase your bid to get high ranks in the list.

● Return on Investment (ROI) can be difficult to measure. ROI is a measure of how much you gain per investment you have put in. In the case of pay per click, it may be hard to determine. You may need to have conversion tracker services to be able to know if you are making money.

● Junk traffic. Prepare for traffic that is exactly not relevant to your targeted audience. There are pay-per-click services providers that will distribute the results to the search engines. It is good to get traffic coming from major search engines, but there are times when your site may get the traffic from some sources and this kind of traffic is something that will not help your cause online.

● PPC will not scale. When your PPC campaign brings huge traffic to your site, the potentials of getting more sales increases and the rate per click may be the same, but the total cost involving your campaign will for sure increase.

These are just some of the important points that should be considered in pay per click marketing. This tool indeed is a very good tool in advertising online but it pays to take note of these issues so that you can make PPC successful for your business.

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How to Succeed with Google Adwords

Monday, June 1st, 2009

In order for small businesses to become successful, it is truly important to work on reaching out to their potential customers. When these small businesses engage into online advertising, they should invest on time and effort in bringing traffic to their websites. The same applies to online businesses. The greater traffic they have, the more chances to earn.

Letting people know that the business exist is crucial to be successful in this business venture. There are different ways to increase traffic to a website and one of them is known as search engine optimization.

In SEO, keywords are placed in strategic areas of the website so that search engines can rank the website higher in the search results page. If a website gets high rankings, it would be more visible to many online surfers and eventually generate high volume of traffic. However, SEO can be expensive. A cheaper alternative that best suits small businesses and other online businesses as well is the use of Google Adwords.

It is no doubt that Google is the widely used search engine in the internet, and their Google Adwords tool allows businesses to post their links so that traffic can be generated to websites in no time.

This is done by bidding on a keyword related to the businesses’ website. Every time someone clicks on the link, the business pays a certain amount for it. This is called a Pay Per Click advertising model which is done not only with search engines, but with most other websites as well.

In Google Adwords, the business will be able to measure how effective the keyword is, how effective advertising in certain websites are and of course, this will increase website traffic and thus, increase profit.

One thing that businesses should keep in mind when putting links on other websites is to choose websites that are related and relevant to the business. In this way, you can be assured that the visitors of that site are most likely interested in your business too.

Pay per click advertising through Google Adwords is cheaper compared to other tools used in generating traffic, so small businesses and other online businesses can actually make use of this in reaching out to potential customers online.

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Basic Information on Bid-Based Pay Per Click Marketing

Wednesday, April 22nd, 2009

Pay per click (PPC) marketing has two approaches, the bid-based and the flat rate PPC. In the bid-based approach, competition is always a factor.

In bid-based pay per click marketing, it usually starts with the website owner or publisher opening up a space in his website for online advertisements. Interested advertisers will then be asked to enter into a contract which will mean they will have to compete with each other in getting that space to put up their ads.

Website owners then ask for the maximum amount each advertiser is willing to pay for a click on that advertising space. This is usually determined by the targeted keywords of the advertiser. When an online user clicks on the ad, auction then starts.

If for example the ad spot is part of the search engine results page, then the actual bidding for the said spot will start the moment a website surfer has placed a query for a certain keyword.

Important bid information like the bids on the keywords, the time and location of the searcher are then collected and all bid data are then compared. The website owner then selects the advertiser with the best offer, most often, the advertiser with the highest cost per click because that would mean more money for the website owner.

This is the case when only one ad spot is being opened for bidding. If there are multiple advertisement spaces, multiple advertisers can also win different ad spots on the website. It is also easy to know the winning advertisement since it will be the first to show up.

Cost of bid is the primary factor in determining the winner in the pay per click marketing. But it should be noted as well that there are few other considerations that are factored in, including ad quality and the relevance of the advertisement.

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