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Part 4 of 4. Once your domain name is chosen and your Web hosting is set up, several Webpages are built and linked together to make up your entire Website. Finally, your site is linked to your domain name so that visitors can type this domain name in a browser and view your Webpages.

When a customer does this, they view your site’s pages, images and other multimedia content in their browsers. This content, stored on the web hosting company’s computers, is delivered up via the web servers which they run and maintain on your behalf.

Most of the time, the user agent is a Web browser such as Internet Explorer, Mozilla FireFox, Opera, Netscape, or the program that you used to check out this Webpage. The user agent retrieves content from remote Web servers where the Website is stored and displays it on the visitor’s computer. The visitor can then click on hyperlinks on each Webpage to other Webpages or World Wide Web resources, whose location (including their domain name) is included in the hyperlinks. This is called “browsing” or “surfing” the Web.

To find a Webpage, you can always type the domain name into the address field of your browser such as “ebay.com”. But what if you don’t know the address? Or what if you want to find all Websites on a specific topic? If you don’t know the address then how can you get there?

This problem is addressed by search engines, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. This popularity inspires many webmasters to make them key players in their website marketing campaigns, and inclusion in all of these generates a great deal of free traffic.

Additionally, consider using email to market your Website and business. Email is “a store and forward method of composing, sending, storing, and receiving messages over the internet. Email predates the Internet [and was a crucial technology in its creation.

Email was quickly extended and became a highly useful tool for the online marketers because it costs nothing to send. Plus, an auto-responder system only costs a few bucks a month and makes it’s very easy to build a list of current or potential clients. When you have a list like this, you can then email them automatically with special offers, send them a newsletter and keep you at the top of their mind.

And keeping you at the top of their mind is important to your “viral” success. Take our business, for example, we have a free weekly newsletter that we send out (sign up yourself) to current and potential clients. This gains the trust of our readers such that when people ask them for a Website design or SEM company, they frequently recommend us. To be sure, about 40% of our traffic comes from the three major search engines but the other 60% comes from thousands of other sites, from our newsletter or from our newsletter being forwarded to others. Be sure to check out Parts 1-3.

Since you read all the way through this article and are reading this right now, we know you want the best Website Marketing… That’s Ace SEO & Web Design! for Mortgage Marketing Web Site 6092VZBC