Posts Tagged ‘Online Marketing Strategy’

3 Seo Tips That Will Help You Rank No1

Friday, December 30th, 2011

Sometimes it is just the tiniest of things that can make a Large difference with SEO ranking results.

Here are three tiny things that will make a Bigger difference if you apply them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If we were going fishing as a professional, we would do one thing before we throw our nets into the water, we would KNOW that there are fish there to be caught! A professional fisher person does not throw their nets into the water BEFORE doing a radar scan to check for fish. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is fishing, this is common sense.

When it comes to a more abstract world like SEO sometimes we forget common sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a keyword we are selecting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker account (they also have a free tool as well which is good). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of the tip is not to fish were everyone else is fishing! This makes logical sense but often forget that it’s best to fish were there is little or no competition! So look for keywords that not may people have content written for but a lot of people are looking for.

Page title is everything.

In the SEO universe the page title is the ‘secret weapon’ of the master ranker! Here is one thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimisation point if you want to optimize a page/blog entry for a specific keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not overdo it of course!

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Top 3 Car Web Design Elements

Tuesday, November 29th, 2011

Why do most people acquire a car? A vehicle is both a need and a luxury product. Because even a basic vehicle is expensive, vehicle dealerships put a great deal of energy in their web design so they can sell their cars the right manner. With the acquisition of a vehicle comes a lot of pyschology, and this pyschology has to be clear on the web site. Typically, dealers make cars the addition of a man’s personality. It’s as if a cool guy is someone who rides a cool car.

Web design for car web sites almost often make use of huge photographic elements, that includes the best features of the car. This is effortless to do taking into consideration the vehicle alone is an eye-candy. The car seller just needs to choose which element in the car he desires to highlight. The peculiar fine points make a massive the difference.

A vehicle web site will also look nice with movements. Some car web sites are heavy on flash animation. But in terms of search engine optimisation, flash animation does not help since Google or Yahoo will not index pages with flash as unique web pages. A superior substitute to flash is utilising jquery to make animation or movements on the page. Jquery is friendlier to SEO.

An additional web design aspect that is awesome for cars entails generating a 3D effect. It would be nice to see a car from a website as though you can virtually touch it and as though you can almost experience how it feels like riding it.

Simulation will give the buyers a virtual familiarity of driving the car. It would be so fine to have a website that lets buyers test-drive the car on-line. This is achievable with accessible simulation applications. Given this, a car dealer might be able to seal a deal with prospective buyers minus the extended hours of convincing them to do so.

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How Effective Internet Marketing Tips Can Help You Meet Your SEO Needs

Tuesday, November 29th, 2011

Many Internet marketing tips out there will tell you that the ultimate goal for SEO is achieving a first-page ranking in major search engines. However, any SEO company that is serious in providing quality service will tell you straight up that it is only partially true. Everything that a search engine optimization company does must still translate to traffic, and that traffic must be converted to return of investment for your company.

Unfortunately, a lot of business executives miss this point. They would rather believe in generic online marketing tips. They would insist on using certain keywords which SEO companies know are not used for ranking strategies. Don’t be like these executives. You can gain a lot if you trust the agency that you hired for your SEO needs and leave them to handle the nitty-gritty of transforming your ranking into traffic and that traffic into benefits.

Nonetheless, we will provide a few Internet marketing tips that have been proven effective. Their difference from the other tips floating out there is that these online marketing tips are proven and tested. These tips are not merely theories. They are practically applied by SEO companies to help clients achieve their goals, especially in having an online presence as well as in gaining return of investment.

First off, an effective SEO company uses a system that helps in determining keywords that are relevant to the nature of your business. Such SEO providers also employ people who are adept at researching these terms. Then, armed with the relevant keywords, the in-house staff of SEO companies is all set for your website optimisation.

If you’ve heard of some Internet marketing tips related to content, website layout, and navigation, you can benefit by paying attention. Content is king in SEO. Hence, is sensible to choose SEO companies that give you fresh content all the time in order to maintain your high ranking in the search engines. Companies that give your website a customized appearance to reflect your corporate image is also a plus. Through personalized websites, your potential clients can easily see what your company is all about. Others have tried using these services and are happy with the results. How about seeing for yourself today?

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SEO Files: Why One-Man SEO Just Won’t Happen

Monday, November 28th, 2011

A new online travel site embarked on its search engine optimisation or SEO marketing campaign. The owner is going into SEO only for the first time. Without knowledge on SEO concepts and strategies, he hired an SEO consultant.

After four months of setting up the SEO campaign, with the SEO consultant providing direction and the in-house people implementing the strategies, the website still did not yield any result. It was not landing on the third page of Google even, and the sale was next to zero even as analytics report thousands of visits to the site. Wanting results, the company owner went on to re-think his strategies and in the meantime, terminated the services of the SEO consultant.

An expert SEO consultant cannot do as much working singlehandedly, even with his high competency in search engine optimisation.

SEO is plain, and therefore must be kept simple amidst its dynamic strategies. Its objective is simple: to increase your website’s page rank in the major search engines so your consumers can easily see you when they search for products or services which you offer. It is reported that Google, Yahoo and Bing altogether get one billion visits in overnight.

SEO is only dynamic because it implements a variety of strategies related to each other.

In the case above, why did the SEO consultant fail to deliver the company’s desired page rank? It is simply because SEO needs a team, usually composed of good article writers, bloggers, link builders, and social media specialists. One proficient SEO person working with inexperienced personnel will just not make it.

True SEO results can be achieved by paying the services of an SEO company, which already has a well-trained complement of writers, bloggers, and everyone in the SEO team. The result is one cohesive action, done by experts, for the client’s website to get the first rank on the first page for a most-searched keyword–in days, not months.

SEO can indeed bring in leads, and real sales, faster than any other traditional marketing campaigns. For this to happen, SEO has to be done right. Otherwise, efforts and resources will be for naught.

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Smart Business Idea: Getting SEO Companies In Singapore For Internet Marketing

Sunday, November 27th, 2011

In this day and age when many individuals use the internet to do their shopping, companies have altered their advertising efforts veering away from traditional advertisement into the search engine optimisation or SEO. SEO is a way to make your page highly visible to your prospective customer. SEO companies in Singapore are able to drive traffic to your internet site by supplying pertinent content which users are likely to read and which will prompt the users to make a purchase decision.

There is a crucial split between SEO and PPC as methods of search engine marketing (SEM). The more hard-hitting advertisers take the PPC, but this can eat up a lot of funds in so short a time. In PPC, search engines grant advertisers to bid for a keyword or phrase. The top bidder gains the right to use the keyword into an advertising copy, which search engines like Google or Yahoo ordinarily set up on the right hand side of the search engine results page (SERP). This is known as the sponsored links. Now, each time a person clicks on the link, the search engine charges anywhere between $2 and $5 per click.

In PPC, search engines also place the link on the right side of the Google or Yahoo email interface. Search engines decide to put the sponsored link depending on a person’s email uses. It goes without saying that PPC means a lot of dollars drained on advertisement; without needfully undertaking conversion. Aside from spending on the introductory bid, your link calls for a lot of clicks to maintain it viewable. A few or no click and the search engines will take out your advertising.

SEO is not as rough as PPC, therefore does not burn hard cash that can go up to thousands of dollars in just one day minus the hope of sales. SEO companies in Singapore bank on organic search results, that is, user-driven outcomes, to increment a website’s page rank in search engines. This is accomplished by writing and promoting pertinent blogs and articles about the specific merchandise or company. These articles are sources of worthwhile information which customers can refer before making a purchase decision. By nature, consumers who find a website offering worthwhile information will proceed to visit, revisit, and purchase from the website; leading to its top rank on search engine page.

The experience SEO companies in Singapore have is well-rounded. Aside from a profound sense of keyword research, companies have outstanding writers who not only know how to search and account facts about a given merchandise, but also know who to infuse keywords into a creative write-up without making the keyword sound irrelevant.

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Google Issues Recent SEO Starter Guide To The Public

Saturday, November 26th, 2011

In 2008, Google published an SEO Starter Guide which would serve as a guide for those who are interested in SEO. Just recently, however, they released an updated edition for 2010. The starter guide is said to be aimed for those who are just starting out in SEO, as well as a bit of a refresher manual for knowledgeable SEOs. Newbies are sure to find the starter guide helpful in tackling SEO. At the same time, experienced SEOs also see it as a way to be updated with Google’s ideas on search engine optimization.

Inside the Google SEO Starter Guide, much has varied since the previously written one, and this version now has the SEO for mobile phones. The content on SEO for mobile phones is an excellent addition since a number of phones now feature ways for users to browse the Internet without having to log onto a computer. In the said chapter of the guide, Google helps readers realize fully why mobile versions of websites are needed these days, and talks about how SEO can be used on mobile versions of websites.

Albeit introductory, the publish of the Google SEO Starter Guide is an indication that despite the release of Google Instant, search engine optimization is still going strong and is definitely in use. Some reports have come out that when Google published Google Instant, search engine optimization is no longer a feasible option. The fact is that search engine optimization is not really getting phased out, rather it continues to be as important as ever.

The starter guide also helps readers understand keywords and the reasons why good keyword research is needed. It explains that keyword researching is essential to SEO, and that it simply cannot be done by simple guesswork.

SEO is not exactly hard to understand, but it does take time and persistence to pull off. Reading the Google Starter Guide is exceedingly helpful for those who are still clueless about SEO. Unfortunately, this does not necessarily mean that this would achieve the same results of an SEO professional. If you want fast results in a particular amount of time, it is best to get the help of a knowledgeable SEO. Nonetheless, read the Google SEO Starter Guide to be better informed about SEO and its various aspects.

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The Various Types Of Online Marketing

Sunday, November 20th, 2011

Online marketing is the latest and quickest means to promote your business organization. Promoting your products and services to your target market can be done in various online methods. Discoursed here are just a few of the popularly employed internet marketing schemes you can utilize for your business organization.

Search engine optimization or SEO functions can be utilized on your web site. This type of online marketing is the process of increasing the placing of your site within search engine outcomes. You would want your web site to obtain utmost visibility in the internet via increased natural traffic, which is also called organic traffic. The higher your ranking, the greater traffic you will get in your internet site.

Pay per click programs, also known as PPC, is another sure means to draw visitors to your web site. This process entails creating advertisements and linking them to keywords. You may use this online marketing platform from Yahoo and Google. Payment is done only when your ad is clicked. The more PPC programs you have, the better the ranking of your ad becomes in search engines. With the powerful presence of Yahoo and Google in the internet industry, you get to connect to their millions of viewers and active purchasers too.

Another type of online marketing tactic is SEO copywriting. It is the process of incorporating keywords and informatory phrases to create an article that will function as the content of your web site. This is also known as SEO content writing. Your content writers must come up with articles that are able to snatch the interest of your website’s visitors, advertise your offerings and convince the visitors to become customers who will buy your products or avail your services.

Google Adsense is another alternative you can employ as part of your online marketing ventures. You realize income for your company through this program by placing other organizations’ advertisements on your site and in turn, you also have your ads exposed on the websites that are associated to what you are offering. With Google AdSense, your advertisement appears on the web and when clicked, it creates a link back to your site. Given this, you can increase your ranking in search engines.

Do note that for your internet site, it pays for you to have the technical know-how and for your internet site to have excellent quality content. However, yielding heavy traffic is of utmost importance for your web site to thrive in the world wide web.

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Online Marketing Success For Beginners

Friday, November 18th, 2011

Online internet marketing are the buzzing expressions these days. The prime theory behind is that it is marketing made via the web as in contrast to offline or traditional promotion, which commonly entails conducting client presentations or discussion with the clients in person for the purpose of introducing a merchandise or service. With online advertising and marketing, each one of these internet marketing activities are done on-line.

You will find numerous ways online marketing and advertising is done. There’s SEO, PPC or pay-per-click, CPC or cost-per-click, affiliate selling, among others. Let’s aim to tackle them one by one.

The work of SEO or search engine optimisation would be to propel traffic to a web site by means of significant subject. If a web site gives significant subject to its consumers, then Google, Yahoo, Bing and other search engines will assign a far above the ground page rank to the site. Thus, when visitors enter search phrases pertaining to the site, the site will become visible on the first page of the search results.

It’s similar to, if you have a pet supplies store, you get to be found first as against hundreds of other pet goods stores for the reason that you constantly show on the first page.

PPC and CPC are connected in the way that search engines let advertisers to pay for a hyperlink which the search engines will advertise on a distinguished part on the very first page of the search results. These are also termed sponsored or paid links. A corporation pays for every click on the link, regardless if this click is from a would-be buyer. This is the reason PPC and CPC are very high-priced and seldom promises ROI.

Affiliate marketing and advertising includes individuals who would like to advertise a merchandise as affiliate and gain cut from the selling of the merchandise. Affiliate marketers can tap social media like Facebook, Multiply, or can even decide to write content pieces about the product and give out these articles or reviews in a huge number of directories. Once the product gets sold, the affiliate earns a commission.

Indeed, online internet marketing is a webby sport, which, if performed well, can indicate a grand achievement for your company. It can, however, be overwhelming for someone to manage a business and put into operation online marketing as well. The greatest thing to execute is to let specialists manage the responsibility so that you could focus on the company and ensure returns on investment.

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How To Improve Your PPC Advertising Copies!

Saturday, April 10th, 2010

Pay per click adverting is being used nowadays by most online businesses. Although PPC search engine internet advertising has quite straightforward guidelines of use, its effectiveness in terms of clicks and conversions is highly dependent on the quality of your ad copy. As a search engine optimisation consultant, SysComm has compiled a list of tips and techniques that can help your ad stand out from the crowd. For both Google pay per click campaigns and other search engines that offer PPC services (Yahoo, MSN), the following tips on improving your ad copies apply:

1. The most important element of a PPC copy is considered to be the title. Try focusing on it and making it attractive!

2. Use relevant keywords in the ad title. As mentioned above, the title is of utmost importance, so inserting the keywords you are bidding on in the title is effective in improving your click through rate (CTR).

3. Rely on your unique selling proposition (USP) when writing the ad copy. If your prices are low as compared to the others in the industry, then make sure you place prices in the title ad. If you have the widest variety of products, then emphasise this aspect in your ad.

4. Whenever possible, include a Special Offer in the ad text. People respond better when seeing any “Free” add-on offers in the ad title. One example could be: free delivery, free bonus software, or free 30-day trial.

5. Use a short URL for the “display URL” section. They offer you free brand exposure for your domain name.

6. Use capitalization in the displayed URL if possible. It helps in getting your URL memorized easier.

7. Credibility indicators are important for your customers, so they need to be your priority as well.Try to add one. For example: 30-day money-back guarantee.

8. Use Google’s Keyword Insertion Feature. Through it, you can place a code into your ad copy that will auto-populate your ad with whatever search query is used, provided that particular keyword is being targeted in your ad group. The keyword insertion feature has the potential of getting more clicks, because generally people are tempted to click on an ad that exactly matches their search.

9. Pay attention to your competition. Research what your competitors’ are doing on their PPC campaigns and try to work on making yours better, distinct from theirs.

10. Never underestimate the power of language. Use clear, precise sentences. The language you use is of great importance.

Pay per click advertising is a service provided by most search engines and which offers online businesses the opportunity to reach their exact audience and promote their services to those directly interested.

SysComm International provides focused Internet marketing services including fully managed and highly successful Search Engine Marketing Company, Social Media Marketing.

How LinkedIn Can Be USed Effectively for Your Busines

Thursday, April 1st, 2010

The number of social networking sites a business can use to promote itself and interact with existing and potential clients is very high at the moment. Just to mention few of the most popular at the moment: Facebook, Twitter, FriendFeed, Bebo etc. However, there is one social network with very unique features, due to its focusing on a particular niche. LinkedIn is an interconnected network of experienced professionals with a huge potential of helping both you as a person and as a company. Some of the benefits one could get from having a complete and well developed profile on LinkedIn are: increase visibility, improve your connectability, enhance your search engine marketing results, increase the relevancy of your job search, ask for advice, as well as research one your competition, customers or partners.

According to the official statistics published on LinkedIn, the network

* Has more than 60 million members

* A new member joins LinkedIn approximately every second

* Executives from all Fortune 500 companies are LinkedIn members

The main steps to consider when integrating LinkedIn as part of your online marketing strategy are:

1. Create your complete profile!

When you will interact with others on LinkedIn, your profile will be the first item users will see. Therefore, it needs to be complete! Make sure you fill in all relevant information about yourself, your area of expertise as well as your experience.

Upload a professional photo of yourself. People tend to give more credibility to profiles with pictures and they engage more as well to those profiles.

Keep in mind that the better you optimize your profile, the more relevant it will be in the searches.

Therefore, follow some basic search engine optimisation techniques:

* Hyperlink using targeted keywords! Include in your profile URLs for your blog and your company, but customize them with your keywords. For example, instead of linking your blog to just ‘My Blog’, you can choose keywords such as ‘SEO blog’.

* Use keywords in descriptions! When writing your summary, specialities or experience, include your keywords, to make your profile more searchable.

* Include the links to your blog and website to your profile.

* Set up a vanity URL for your profile.

2. Build a strong network of contacts!

Once your profile is complete and well optimised, you need to start adding connections. First you can search for friends and work colleagues. However, you can also find those that are considered authorities in your industry and try to get in touch with them. Also, if you are interested in people working in a particular company/industry you can try the advanced search options from LinkedIn.

3. Promote your profile!

There are two ways to promote your profile:

* On LinkedIn

* Through other channels

On LinkedIn, you can do that by joining groups on topics in your industry and start engaging by answering questions and participating in discussions.

Outside the social network by posting your profile on your website, your blog, your business card, your e-mail signature and integrate it in other social networking sites you are using.

4. Stay engaged on LinkedIn!

The more you engage the more feedback you are likely to get. Also, if the LinkedIn community sees you as a valuable contributor, you will gain trust and credibility.

You can engage frequently by:

* Participating in discussions

* Updating your status on a regular basis

* Ask questions yourself

5. Keep your profile updated!

As mentioned above, the process of gaining credibility involves active engagement. Therefore, updating all information of your profile on a regular basis is essential.

6. Use third-party applications to make the most of your profile!

There are a great number of third-party applications on LinkedIn that can help you promote yourself, your website and your blog effectively. You can use Slideshare for sharing with your network your business presentations, Company Buzz to monitor messages sent out on Twitter about your company or subjects of interest to you or Box.net to add links to files like resumes.

You can also synchronise your WordPress blog and it will add a box to your profile which will show your last posts and a summary of them. Since I have mentioned above the importance of updating your status, but since we are all using so any social networks, I would suggest synchronising your Twitter with your LinkedIn profile. This way your profile will be automatically updated from Twitter.

7. Get recommended!

Your profile is not complete as long as you do not have at least a recommendation. You can request for a recommendation from previous employers, current employers or other business contacts that could provide you with a recommendations. Why getting a recommendation is a must? It adds credibility to your profile. Your expertise is this way recognised by a person who has actually collaborated with you.

8. Start a group!

Show your involvement and desire to share information on a certain industry by creating a group. To get it started right, you need to keep in mind the following:

* Choose a relevant name. The name of your blog needs to contain keywords. It needs to be searchable for all those who might be interested in that industry.

* Add a logo. Just as a profile picture is important to gain credibility, a good logo takes your group one step further in its popularity.

* Make sure the size of your logo fits the required size.

* Use the available option to display your group in the Group Directory and on member’s profile.

9. Promote and manage your group!

Creating a group and abandoning it will not bring you any benefits. You need to promote it and manage it. Get members and then keep them engaged. In order to get members, you need to promote your group. Of course, you can start by inviting your connections that might be interested in that industry. But your group should not be limited to your connections.

Therefore you should promote it through:

* Adding the linked logo of the group on your website/blog;

* Sending an email newsletter to your subscribers to announce them of your new group,

* Promoting the group on other social media groups.

Some tips in managing your group effectively are:

* Add discussions and news,

* Post jobs, if relevant,

* Send announcements to the members of the group,

* Import your blog RSS feed.

LinkedIn is a social network for professionals that are looking to promote both themselves and their company. For business purposes, LinkedIn gives you an amazing opportunity to generate new leads.

If you have any comments or questions regarding using LinkedIn for your business, we would love to hear from you! As a social media marketing, online reputation management and search engine marketing company, SysComm offers LinkedIn promotion services. If you would like to find out more about how SysComm can help you build and manage your online presence, please click here.

SysComm International is a social media marketing, online reputation management and search engine marketing company. Click here to contact us.