Posts Tagged ‘on-site seo’

On-Site SEO Involves 2 Steps

Tuesday, August 30th, 2011

Most of the talk about SEO revolves around off-site SEO, which primarily revolves around how to get backlinks to a website.

Undoubtedly off-site SEO such as backlinking is important for ranking a website well.

However, the longer I do SEO the more important I’m discovering that on-site SEO is also important.

There are 2 elements to on-site SEO:

1. The content

2. Optimizing that content for the search engines.

The search engines strive to deliver the best search results for people using particular search terms. The search engines are not infallible, but they do at times rank lower-quality content above higher quality content.

That said, the search engines are getting much better all the time about ranking only quality content. This is why the content that you publish is so important.

Publishing great content

I’ve always recognized that it’s better to publish higher quality content, especially for the long run. It’s also better for website visitors. However, higher-quality content is more important than ever.

I’m finding that the articles and blog posts I write that receive social media recognition, are longer (higher word count) and go the extra mile in providing detailed, informative, and unique content rank well quickly. Moreover, the content remains well-ranked.

Tips for great content:

1. Write from a unique perspective.

2. Instead of breaking up an article, write longer, more detailed articles.

3. Edit your work so it reads well and that visitors will like it.

4. Be sure your body content is directly relevant to the title of your article.

5. Include other forms of media such as images and video.

6. Be exhaustive on the topic.

On-site SEO: optimizing your great content

Optimizing for the search engines sometimes gets a bad rap. This is unfortunate because optimizing for the search engines is simply taking a few steps to communicate with the search engines what the content is about. It’s completely legitimate. In fact it’s important and the search engines want you to take those extra steps.

Fortunately, those extra steps for on-site SEO aren’t difficult. It’s simply inputting meta data such as titles, heading tags, post tags, meta descriptions, and ensuring you have your keywords included in the article.

Sounds easy and it’s not that hard. However, there’s a big difference between doing on-site optimization just okay and doing it incredibly well. Doing on-site SEO incredibly well could mean the difference between a top spot ranking and a spot lower down in the search engine results pages.

Most people who do on-site SEO, if done at all, guess at it. They input the meta data and write the content hoping it’s optimized properly. As I found out recently (and I’ve been doing this stuff for a few years), it’s not so simple. Moreover, guessing is not the best approach.

The best approach is being consistent and getting scientific about on-site SEO. This requires a little help, which I started getting recently. The on-site SEO tool I discovered was eye-opening. My on-site SEO scored 68 percent.

Do you know how well your on-site SEO scores?

Next, click here to find high-quality dofollow blogs for commenting. Or learn how to optimize your content for the search engines with Scribe SEO.