Posts Tagged ‘networking’

Social Media Marketing is Common Sense

Tuesday, June 26th, 2012

Social Media Marketing is an important strategy in so many business plans. It helps to get a company’s message out to a mass audience very rapidly. With today’s technology, businesses can promote products and services while spreading their brand’s message as well as providing customer service. With social media being so popular and conventional, marketing on these sites is a great opportunity.

Fishbat, an online marketing firm, is experienced in social media marketing. They know that social media gives businesses the opportunity to engage fans as well as grow their fan base. They use ad placement in strategies to successfully expand their fan reach and convert fans into consumers.

Fishbat works with their clients to fit their situation, goals and budget. They understand that not all companies are alike and they are able to tailor their strategies to a business’ needs. This marketing firm looks to build a strong brand message that can be used in all the different outlets of social media.

Social media marketing is so prominent and effective in today’s society. Fishbat offers web marketing techniques such as search engine optimization, pay per click advertising, blog outreach, and app marketing to ensure that their clients have the best possible return on investment. They want your web marketing campaign to produce results and they know how to make that happen.

A company like fishbat can help your business get the most out of Internet marketing. With the use of the web, your brand image can spread, reaching a larger audience than ever before.

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Web Marketing to a Youthful Generation

Tuesday, June 19th, 2012

I have an idea for a company. I want to own my own business someday because working for the man just doesn’t seem to cut it. I don’t like the hours and I don’t like anyone being my boss except for myself. Starting a business requires more than an idea though; and longer hours than 9-5. One big aspect is being able to market your product or idea to the masses and that’s where web marketing comes into play. Without being able to reach potential customers than you’re pretty much out of luck.

A good friend of mine is a not so professional, professional skateboarder. He loves it and it’s his one true passion in life. It’s easy for him to spend hours and days mastering tricks, grinding rails and Ollie-ing garbage pails. It’s not only something he loves but it’s also something he’s genuinely good at as I’ve seen him do things on that skateboard only few others have accomplished.

Being that skateboarding is his life; my friend is very much involved in the skating “scene” as he attends skate competitions and keeps relations with many others also involved. Ultimately he would love to be sponsored by a company such as Spitfire or maybe Zero. Together though; it would be possible for us to create our own skateboard deck company.

The idea is in its birth stages. We still need to come up with a name for the deck company as well as a few interesting images for the decks themselves. We would also like to have stickers made up to give out for free as to spread our name easily. Web marketing however I believe is the way to go to get our name out there. Through the use of Facebook, twitter and other social media outlets along with a personalized website we could reach millions of people in our demographic that we otherwise would have difficulties reaching.

Using web marketing to promote products and services is not something new but it’s without a doubt a great way for us to reach the niche market of skateboarding. Because skating is a relatively youthful sport and it’s the younger generation that is mostly engaged in social media the marriage of the two seems natural. Developing a couple videos of talented skaters using our decks is a great way to begin promoting a new skateboard company.

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What an Internet Marketing Company Can Do for Your Business

Thursday, June 14th, 2012

In this day and age, it is important to have a strong promotion and advertising strategy for your products. If you are a business, either big or small, no one is going to know nor understand your products that you are trying to sell unless smart selling tactics are applied, such as advertising through newspapers, TV commercials, Internet commercials, and social media websites. That is why it is strongly suggested to seek out professional help, especially when it comes to the Internet. The Internet is perhaps the trickiest of them all because there is so much going on where as a newspaper is straightforward being that its paper. The Internet has dimensions. Hiring an internet marketing company may be the best chance for your business.

I consider Facebook to be a leader in online marketing. It knows how to collect its users’ personal data, their likes and dislikes and interests, and uses that information to “cater” to them and advertise products accordingly. If you were every wondering how your Google searches end up as advertisements on the sides of your social media accounts, that is how. It literally takes you information. One day, I decided to check out the University of Phoenix via Google to learn about its different programs. The next day, everywhere I looked on Facebook was advertisements for the university and other ones like it.

Furthermore, companies are really jumping in the bandwagon of online marketing. It is the most common form of marketing today, and if companies do not use it then they have a lot of making up to do. If there was a company that relied on newspapers to advertise their products and a company that relied on social media to advertise, which do you think will get the most sales? The latter. Let’s face it: the majority of people are using the internet as their news source. If it were twenty years ago, then yes, newspapers would be the most effective form of advertising. But now newspapers are on their way out the door. What is the most dominant now? Social media and online marketing.

If you plan on using the internet as a means of promoting and advertising your business and its products, then it is wise to hire an internet marketing firm to ensure the best results. An online marketing company, like Fishbat, can help you optimize your search results as well as create online advertisements and web sites. There are certain strategies that are crucial to obtaining the greatest results that only these companies will know. And even if you are familiar with certain tactics and terminologies, it would take the stress off your shoulders if you handed it over to an online marketing company.

If you have never really dabbled in online marketing before and are a little weary of using it to promote your business, then that is quite understandable. However, in order to remain in the game and coming out a winter, it is important to note that the majority of businesses are already engaged in social media and their own unique web sites. If you want your company to prevail, really consider online marketing to successfully optimize your business’ sales.

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Make Your Business Grow with Online Marketing Firms

Saturday, June 9th, 2012

Athletes across the globe take a variety of nutritional supplements to ensure they can get the peak performance out of their production. Their nutrition can directly affect their performance playing their respective sport. The same can be said about a business. How the company markets itself can change the outcome directly on whether that company succeeds or falters. Online marketing firms can make sure your company is doing everything it possibly can to reach peak performance.

It is important to understand that online marketing is different than marketing in everyday life. Online marketing is a very powerful tool because you reach out to a larger audience than anywhere else. Just like a nutritional supplement, an online marketing firm can take a small business and can make it into a large, strong business.

There are a number of things that online marketing firms can do to make sure that a company is being marketed over the internet to the fullest extent. You can make sure the reputation of your company is protected by ensuring only positive things come up on search engines with search engine optimization. They can make sure the design of the website is loads quickly and is accessible. With the rise of social media, online marketing firms can help with online marketing in yet another area.

Social media may be the most powerful tool when it comes to marketing online. Think of it this way: Think about all the people you know. Now think about how many of these people are not on any sort of social media website. This includes Twitter, Facebook, MySpace, etc. The number of people not on at least one of these social media websites is likely considerably less than people that are, which means there it is a great opportunity to advertise. Social media can make or break a reputation because ultimately the users of these social media websites are consumers. A company like fishbat can help make sure social media is being used to attract more consumers to a certain product.

What makes or breaks a business is their ability to make money. The outcome of a company can end up good or bad based on marketing decisions that could end up deciding a company’s reputation. All it takes is one bad decision and the reputation of your company could be gone. Online marketing firms can make sure your company’s reputation is protected and still standing the next day.

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Facebook Marketing Important for Potential Employees

Friday, June 8th, 2012

Nowadays, Facebook is a major point of online research. I recently used Facebook to look up an online marketing firm that I had scheduled an internship interview with. In the past, I had found that companies who do not update their social media pages are not as reliable and trustworthy as a company whose page is clean, organized and updated. Since Facebook marketing is a great way of getting a business’ information out to the millions of Facebook users, I think it’s important that a company cares about what their page looks like.

The online marketing firm’s Facebook page showed the company’s logo, mission statement, information on their products and even links to the blog posts that the interns post. From this information, I was able to get a feel for what I would be doing as an intern and what was expected of my writing skills. Many companies that use Facebook Marketing, have a link to their Facebook page right on their website’s homepage, because Facebook allows the company’s followers to see what is going on within a company.

A business can become very successful by using Facebook marketing. The social media site can add to a company’s corporate image. I know that if I see that a business has a Facebook page, I immediately think that the business is willing to connect with its customers in a friendly way. In turn, if they are willing to connect with customers, then I can assume that the company will have a friendly environment to work in. Posting pictures, videos, blog posts, links, polls and other information can show the fun side of a business.

Facebook marketing is simple, easy to use and best of all – Free! I think one of the best features of using Facebook is that your page is already formatted for you; you don’t have to worry about formatting your page using confusing codes. To insert information, you simply type in the provided boxes. The page can be handled just like a personal Facebook page which makes it easy to use. The site also keeps track of how many people view your page, making it stress-free on the business that doesn’t have a lot of time to focus on Facebook. To learn more about creating a page for your business, click here today.

With the millions of Facebook users surfing the site every day, someone is bound to come across your page. No matter the type of business, a Facebook page can help any company. From online marketing firms to ice cream shops, a potential customer or even employee can be persuaded to purchase their product, go into their store or even just call-in for more information just by viewing their page on this booming social media site.

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Astronomical ROI for Online Advertising

Wednesday, June 6th, 2012

Online advertising is still a relatively new form of marketing compared to traditional forms of media such as print or television. Being such a new medium some web marketing professionals are having trouble using online advertising to its full potential. Here are a few tips to make sure your next marketing campaign makes good use of online advertising.

First thing is first; get your point across quickly and effectively because it’s known that online consumers have short attention spans. You must be positive you’re getting your points across in a concise manner. If the bulk of your online advertising is long-winded and it takes more than a few moments to fully grasp the ideas put forth then you are doing something incorrect. Remember; the longer the message the greater the chance to lose the attention of the consumer.

The ad should embody your company- you want a consumer to be able to look at your online advertising and determine exactly what your company is about. Are you a hip and laid-back company or an uptight corporate, company. It is important to consider what the voice of your marketing is. Every word is important so take time to get it right.

Always be sure to establish original landing pages for your products. Marketing a particular object requires a landing page to where the consumer should be directed. If you direct the customer to merely the homepage and from there they are unable to find what they are interested in then you’ve failed at your objective. Not only does the landing page promote sales but can also be informative. They drifted to your page and clicked your links for a reason so you should give them all the info they are searching for simply and effectively.

Something else to be acutely aware of is to make changes as necessary to your content. One of the great things about online advertising is the metrics available to you. You can easily see stats such as how many people are clicking on the ad and how many people have seen it among other things. If something doesn’t seem to be working you can change it. The beauty of online advertising is that changes can be made quickly unlike with print or television which takes advanced timing to make changes.

Always remember to keep these tips in mind the next time your marketing team begins their next ad campaign. Online advertising needs plenty of attention but the return can be ten fold.

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Success through Web Marketing

Saturday, June 2nd, 2012

Everyone dreams of making it big at something. Whether it is for discovering the cure for cancer, becoming a movie star, writing a best-selling novel, or becoming a successful band. However, how many of you thought that the key to this kind of rich and famous success could be achieved through web marketing? Well, it is and here is a success story to prove it.

One Direction is a British-Irish boy band that signed to Simon Cowell’s record label Syco Records after being formed and placing third in the seventh series of The X Factor. They later signed in North America to Columbia Records. One Direction released their debut album Up All Night, the record became the fastest-selling debut album in the UK of 2011 and In 2012, it debuted at number one on the U.S. Billboard 200. This made One Direction the first UK band in history to debut at number one with their first album. The reason for their overnight success was through web marketing and social media networking.

One Direction signed to Simon Cowell’s record label Syco Records after being formed and placing third in the seventh series of The X Factor. After placing third in the X-Factor, One Direction and their web marketers fish batted fame with a detailed and interactive web campaign. The idea of this campaign was not to be overtly commercial in their marketing but to engage fans and make them feel like part of the campaign.

In order to do just that the web marketing team created a story about how a crazed fan stole their laptop and wouldn’t give it back until other One Direction fans prove they are as big a supporter of the band as she is. The campaign almost doubled traffic to One Direction’s website. It attracted 200,000 participants created 12 Twitter trends and racked up more than 2.5 million YouTube views.

This traffic also made One Direction, who didn’t even win the X-Factor, the first UK band in history to debut at number one with their first album. The reason for this feat and overnight success was because web marketing and social media networking. Without these two factors, One Direction wouldn’t be nearly as popular as it is today.

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Connect in a Few New Ways via Web Marketing

Wednesday, May 30th, 2012

Contrary to popular belief, teleconferencing is more than just long distance interaction. Whether you use it for web marketing or for education, there are a bunch of teleconferencing services you can enjoy. What are some of the teleconferencing services available? Many companies have operators and teleconference specialists on hand to help you throughout your meeting. These are especially ideal if you have large numbers attending the teleconference.

Teleconferencing services largely consist of keeping order and keeping your meeting running properly. If you are working on an audio teleconferencing system, your company, such as fishbat, may assign several keypad buttons that will allow you to create private conferences, mute and unmute speakers, summon operator assistance, and even record your consultation. In addition to this, most web marketing companies also enable you to use teleconferencing specialists in your meetings. To find one of these companies, click on the link. These specialists lend a formal bearing to the conference and are beneficial for keeping your group on task. They may begin by introducing each associate by name, then including their company, position, and any other needed information. If your conference is a private one, they may also screen viewers by using a password to be sure that only those on the guest list are able to attend.

Other teleconferencing services include helping in question and answer sessions, voting sessions, and even with technical difficulties such as a missed connection. To learn more about these services, contact your teleconferencing business today or find out about it through their social media management.

If you are using a web based teleconference, there are many other teleconferencing services available to you. Many companies allow you to transfer and share files, programs, spreadsheets, and other important documents. In addition to this, you can also access another speaker’s desktop through a factor called screen sharing. In addition to these components, you can also enjoy Power Point presentations, instant messaging, whiteboard capabilities, and more. With this in mind, it is easy to see why many organizations prefer using teleconferencing services such as these for meetings, seminars, lectures, demonstrations, and simple telecommuting work. These features allow you to basically turn any space into a workplace.

Does this sound like ideal qualities for your long distance meetings? Whether you want to establish more control over your teleconferences, add more benefits for your participants to enjoy, or simply make them easier and more convenient to attend, teleconferencing services such as these are ideal for creating a lasting impression. Contact your company today to learn more about these features and see how they can correct the way you run teleconferences!

Dutch writes blogs and works for an online marketing firm. To view more of his blogs click here now!. Check here for free reprint license: Connect in a Few New Ways via Web Marketing.

Why Google is an Online Marketing’s Firm Arch Enemy

Monday, May 28th, 2012

In every storybook, cartoon, anime, TV show, or movie there is always a good guy and a bad guy. In comic books, the good and evil side of things goes even further when your super hero has one bad guy that keeps showing up. For Spiderman it’s the Green Goblin, Batman has the Joker, Superman has to deal with Lex Luther, even Wolverine has an Arch Enemy in Sabertooth, but did you know an online marketing firm also have an archenemy and that is Google.

Google is the archenemy to any online marketing firm and SEO department, no matter what company you’re taking about. The reason why Google is making life harder for SEO workers, and what got them archenemy status, is because of their new search engines use automated software programs, also known as spiders. Check out this link for examples.

Now, spiders, or crawlers, are programs whose job is to store the information in different articles and catch link pattern, so that a company can get more traffic and rank higher on Google pages, in them and basically stop them. The reason why Google wants to stop these patterns is because they want companies to rank higher on Google pages organically and not because of search engine optimization.

The new spiders are supposed to be more powerful than the old ones and are supposedly more efficient. Now there is a little bit of controversy about why Google created these new spiders. The first is that Google uses the new spider to spot web sites that use cloaking, JavaScript redirects, and other dubious web site optimization techniques. The Second reason is Google’s extensive crawling might be a panic reaction because the index needs to be rebuilt from the ground up in a short time period. This may have been a result of spamming.

However, no matter the reason why these new spiders have come into being it is making SEO worker working twice as hard to try and to keep a step head of these spiders. Making them not only SEO workers archenemy but also online marketing firm’s.

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The Future is marketing for the Web

Friday, May 25th, 2012

Today’s generation is almost reliant on technology, people wouldn’t know how to socialize, work, or do must of anything if they didn’t have their smart phone or internet connection. I will admit I am guilty of this to an extent. It is because of this technology, online reliance that businesses have to change in order to cater to this generation. One of things these companies have to do is to promote their businesses on the one place the most people would see it, and that would be online. How can they do this? By marketing for the web, and here are some tips on how to get started.

The one of the way a business can begin marketing for the web, is to get their business out in the open, is to create a simple and effective website. When making your home page you should keep in mind that when people click on your site you have about 5-8 seconds to convince them you can help or have what they need. So keep your home page to the essentials.

Your company should also work at trying to get your site to appear high on search engines’ results pages, like Bing or Google. A way you can do this is to include keywords and terms in the code. These will help make your site appear on the first or second page of these sites, which is important because People don’t generally look past the first or second page when looking for something.

A way to get your website even more popular is to appeal directly to the public. Your company is to have someone in your company become your own personal blogger. Blogging can help your company reach a new audience and generate more business than those who don’t blog. By writing in a conversational way and showing the human and personal side of their business, which makes your company seem more trustworthy. Podcasting and setting up a good YouTube channel will also get you the same result.

The point is that your company needs the web in order to survive in today’s technology reliant world. The old way of marketing just doesn’t work anymore. So upgrade your business and introduce yourself to the web.

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