Posts Tagged ‘marketing and social media’

Web Marketing to a Youthful Generation

Tuesday, June 19th, 2012

I have an idea for a company. I want to own my own business someday because working for the man just doesn’t seem to cut it. I don’t like the hours and I don’t like anyone being my boss except for myself. Starting a business requires more than an idea though; and longer hours than 9-5. One big aspect is being able to market your product or idea to the masses and that’s where web marketing comes into play. Without being able to reach potential customers than you’re pretty much out of luck.

A good friend of mine is a not so professional, professional skateboarder. He loves it and it’s his one true passion in life. It’s easy for him to spend hours and days mastering tricks, grinding rails and Ollie-ing garbage pails. It’s not only something he loves but it’s also something he’s genuinely good at as I’ve seen him do things on that skateboard only few others have accomplished.

Being that skateboarding is his life; my friend is very much involved in the skating “scene” as he attends skate competitions and keeps relations with many others also involved. Ultimately he would love to be sponsored by a company such as Spitfire or maybe Zero. Together though; it would be possible for us to create our own skateboard deck company.

The idea is in its birth stages. We still need to come up with a name for the deck company as well as a few interesting images for the decks themselves. We would also like to have stickers made up to give out for free as to spread our name easily. Web marketing however I believe is the way to go to get our name out there. Through the use of Facebook, twitter and other social media outlets along with a personalized website we could reach millions of people in our demographic that we otherwise would have difficulties reaching.

Using web marketing to promote products and services is not something new but it’s without a doubt a great way for us to reach the niche market of skateboarding. Because skating is a relatively youthful sport and it’s the younger generation that is mostly engaged in social media the marriage of the two seems natural. Developing a couple videos of talented skaters using our decks is a great way to begin promoting a new skateboard company.

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Astronomical ROI for Online Advertising

Wednesday, June 6th, 2012

Online advertising is still a relatively new form of marketing compared to traditional forms of media such as print or television. Being such a new medium some web marketing professionals are having trouble using online advertising to its full potential. Here are a few tips to make sure your next marketing campaign makes good use of online advertising.

First thing is first; get your point across quickly and effectively because it’s known that online consumers have short attention spans. You must be positive you’re getting your points across in a concise manner. If the bulk of your online advertising is long-winded and it takes more than a few moments to fully grasp the ideas put forth then you are doing something incorrect. Remember; the longer the message the greater the chance to lose the attention of the consumer.

The ad should embody your company- you want a consumer to be able to look at your online advertising and determine exactly what your company is about. Are you a hip and laid-back company or an uptight corporate, company. It is important to consider what the voice of your marketing is. Every word is important so take time to get it right.

Always be sure to establish original landing pages for your products. Marketing a particular object requires a landing page to where the consumer should be directed. If you direct the customer to merely the homepage and from there they are unable to find what they are interested in then you’ve failed at your objective. Not only does the landing page promote sales but can also be informative. They drifted to your page and clicked your links for a reason so you should give them all the info they are searching for simply and effectively.

Something else to be acutely aware of is to make changes as necessary to your content. One of the great things about online advertising is the metrics available to you. You can easily see stats such as how many people are clicking on the ad and how many people have seen it among other things. If something doesn’t seem to be working you can change it. The beauty of online advertising is that changes can be made quickly unlike with print or television which takes advanced timing to make changes.

Always remember to keep these tips in mind the next time your marketing team begins their next ad campaign. Online advertising needs plenty of attention but the return can be ten fold.

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Saturday Night Live’s Web Marketing Usage

Thursday, May 31st, 2012

I am a fan of both Will Ferrell and Saturday Night Live, so it was clear that I had to see the recent episode where Ferrell returned to host. It was an episode that felt familiar yet brand new at the same time. He played his old characters to perfection, as if he had never left, and this is surprising coming from someone like me who’s been indifferent to recent SNL episodes. I was surprised and I think this episode’s success can partially be attributed to the show’s focus on web marketing.

Since it aired, the Will Ferrell-hosted episode of SNL has gained more than its fair share of notoriety, being reported on news channel after news channel. It actually surprised me to see just how much coverage the episode it got after it aired. Then again, there were many sketches that I genuinely laughed at and that is surprising, considering how infrequently I chuckle at the modern SNL bits. I believe that the inclusion of the Internet came from one sketch in particular.

It was, essentially, a compilation of the many shorts that the band put together in the days of the past along with new content. Recurring Lonely Island characters like Andy Samberg’s “On the Ground” character and Shy Ronnie. Guest stars like Michael Bolton and Justin Beiber also made appearances. I would not be surprised to see the video or music track available for download soon through web marketing via fish bat.

I think that when the Internet is taken into account, the Lonely Island is used to help Saturday Night Live. They have brought in a huge following on YouTube due to their comedic videos and their albums have sold in boatloads. They have talent and it’s especially obvious when they are, in essence, a comedic band. They don’t have any specific competition, per se, and this is especially well-known when people like Lady Gaga and Nicki Minaj have appeared in Lonely Island productions.

Saturday Night Live definitely stunned me when I saw the newest episode which Will Ferrell hosted. It was almost like I was viewing an episode from the 90’s, which I more than enjoyed. To me, some of the most enjoyable sketches came up during that time. The Lonely Island, in terms of web marketing, can only help SNL since the band is so well-known on the Internet.

Click here today if you want to find out more about web advertising and how social media advertising can help you.. This article, Saturday Night Live’s Web Marketing Usage is released under a creative commons attribution license.

Connect in a Few New Ways via Web Marketing

Wednesday, May 30th, 2012

Contrary to popular belief, teleconferencing is more than just long distance interaction. Whether you use it for web marketing or for education, there are a bunch of teleconferencing services you can enjoy. What are some of the teleconferencing services available? Many companies have operators and teleconference specialists on hand to help you throughout your meeting. These are especially ideal if you have large numbers attending the teleconference.

Teleconferencing services largely consist of keeping order and keeping your meeting running properly. If you are working on an audio teleconferencing system, your company, such as fishbat, may assign several keypad buttons that will allow you to create private conferences, mute and unmute speakers, summon operator assistance, and even record your consultation. In addition to this, most web marketing companies also enable you to use teleconferencing specialists in your meetings. To find one of these companies, click on the link. These specialists lend a formal bearing to the conference and are beneficial for keeping your group on task. They may begin by introducing each associate by name, then including their company, position, and any other needed information. If your conference is a private one, they may also screen viewers by using a password to be sure that only those on the guest list are able to attend.

Other teleconferencing services include helping in question and answer sessions, voting sessions, and even with technical difficulties such as a missed connection. To learn more about these services, contact your teleconferencing business today or find out about it through their social media management.

If you are using a web based teleconference, there are many other teleconferencing services available to you. Many companies allow you to transfer and share files, programs, spreadsheets, and other important documents. In addition to this, you can also access another speaker’s desktop through a factor called screen sharing. In addition to these components, you can also enjoy Power Point presentations, instant messaging, whiteboard capabilities, and more. With this in mind, it is easy to see why many organizations prefer using teleconferencing services such as these for meetings, seminars, lectures, demonstrations, and simple telecommuting work. These features allow you to basically turn any space into a workplace.

Does this sound like ideal qualities for your long distance meetings? Whether you want to establish more control over your teleconferences, add more benefits for your participants to enjoy, or simply make them easier and more convenient to attend, teleconferencing services such as these are ideal for creating a lasting impression. Contact your company today to learn more about these features and see how they can correct the way you run teleconferences!

Dutch writes blogs and works for an online marketing firm. To view more of his blogs click here now!. Check here for free reprint license: Connect in a Few New Ways via Web Marketing.

Better your Resume and Online Reputation

Saturday, May 12th, 2012

There are numerous different ways that you can write a resume to better your online reputation. One way would be to sit down and actually try to write a resume on your own. It should not be a shock that this would be difficult for many people. Another option for writing a resume would be to hire a professional resume writer to help you with the techniques. The problem with this option is that it can be rather costly not to mention time consuming. When you need to write a resume fast, do not want to spend a lot of money on it and need some help along the way then a free resume form can offer you with the right solution.

In most cases a free resume form can be available online. There are many individual free resume form types that you can find online, including resume templates and resume builders. In most cases, a free resume form will provide you with the ability to simple fill in your own information and then print the resume. This is by far the fastest way to create a web marketing resume. This is definitely the quickest way to better your online advertising. This is the quickest way to get your name out there in the social media.

When you plan to use a free resume form you should make sure that you have all of your relevant employment history handy. This will help you to save a great deal of time because you can just simply enter the records and then not have to worry about stopping to look up the information as you go. Do make sure; however, that all the information that you enter in the free resume form is authentic. You do not want to find yourself in the position of having to safeguard inaccurate information later in an interview. Any reputable marketing firm will be able to see right through that. This could do damage to your online reputation. This could give you a bad image within marketing and social media.

Using a free resume form can help you to categorize and easily organize all of your employment information into a resume that makes sense. This can be more important than you know. Many employers today report receiving resumes that are so unorganized that they end up tossing them to the side because they feel that anyone who would submit such a disorganized resume would not be the right person for the job.

As you can see, it is quite important to make sure that you write the very best resume possible. Using a free resume form can help you to arrange your thoughts and your information to create a resume that will give you a competitive edge over others who may be applying for the same job online reputation.

Dutch works for an marketing firm. To view some of his blogs go here.. Also published at Better your Resume and Online Reputation.

Build your Reputation: Build your Resume

Wednesday, May 2nd, 2012

Not sure which resume format to use for your web marketing resume? It can be a complex process. If your work history is not very strong and/or you have gaps in your work history then the best resume format for your environment may be the functional resume format.

The functional resume format is different from the chronological resume format in that it concentrates on skills rather than experience. This is finalized by grouping the resume according to skill categories rather than listing your work history first. Like the chronological resume format, the functional resume layout will begin with an objective statement.

This is where you reveal the goals that you hope to accomplish and how you believe your skills will help the employer accomplish their goals as well. In place of a longer objective statement, you may also choose to instead write an activity title on your functional resume. This could be a significant move in your web marketing career. This could be significant to your reputation management. This could be really important if you want to work for a marketing firm.

Another area you may also wish to integrate on your functional resume is a summary of qualifications. Many people choose to use this section first on their resume to show the employer exactly what skills they have and how those skills pertain to the open position. This can be a solid way to catch the employer’s attention and help your resume to stand out from the crowd. This could give you a good review in social media. This would be more important for you than some blog writing could get you. This would be great for your online reputation.

One area that you need to be sensible of when using a functional resume format is blank space. While you certainly do not want to have a resume that is too lengthy, you should be sure of when you are writing a functional resume that it does tend to lend itself to blank spaces more than the chronological resume format. If you find that you do have many blank space on your resume then you might choose to use a combination resume format, which is a combination of the functional resume format and the chronological resume format.

With the hybrid resume format, you place your work history at the end of the resume. You should also make sure that you list any educational achievements or degrees that you have on your resume as well. In addition, if you have attained any special accomplishments, such as certifications or licenses then you should list those on your resume. When used carefully, a functional resume format or even a combination resume format can be the perfect choice for your particular situation and to help you meet your employment goals online reputation.

Dutch works at an online marketing firm. To view his blog click here now!. This article, Build your Reputation: Build your Resume is released under a creative commons attribution license.

Web Marketing and Online Advertising

Thursday, April 19th, 2012

The internet has definitely impacted many aspects of our lives. We rely on the internet for information, entertainment and for every other imaginable reason. Ordinary people are not the only ones who have come to count on the internet. Even businesses rely on the internet for web marketing advertising.

People don’t read printed newspapers or magazines so much any more. Many people even watch their much loved TV programs on the internet. Radio stations seem to be losing their selling point too. It is no wonder that firms are steadily turning to web marketing advertising. Plenty of people spend the better part of their day on the internet working, chatting with friend or shopping.

There are a lot of advantages of using web marketing and web marketing For example, if you consider web marketing, the cost is a great deal lower than using television or other conventional form of media. The accessibility is also greater in web marketing. Any consumer anywhere in the world could come across such an advertisement. All information regarding the product can be conveyed to the consumer and the general questions could be answered. That being said, firms are very much attracted to web marketing and online advertising. The effectiveness of various campaigns can be judged fairly easily through the help of the internet.

When you get on to any social network website and when you check your e-mail you must have come across thousands of specific advertisements. These tend to be even quite irritating at times. Though, the sheer numbers of these ads show the extent to which web marketing and online advertising are used all over the world. No one might have imagined that within such a short time, the internet would gain such huge importance even only considering its commercial value.

You must be aware that web marketing and online advertising also have their downsides. A bunch of consumers, especially the older people, are still somewhat not willing to use the internet. Firms therefore cannot reach all the people that they would have wanted to through web marketing and online advertising. Many security problems could also arise due to computer viruses and hackers. Even when considering the costs involved, though web marketing advertising could be cheaper than conventional methods, it would still be fairly expensive. Designing websites, maintaining them and making sure that they are changed withcustomer tastes might not be a basic task.

There is no doubt that the internet is playing a more and more meaningful role in shaping our lives. Web marketing and online advertising volumes would still increase, at least in the near future. However, some firms seem to be unaware that web marketing and online advertising might possibly not suit each and every product. Firms are often too eager to cut down costs and even many internet promotional campaigns appear to be poorly matched up.

If the full benefits of web marketing and online advertising are to be enjoyed, they should be used in a more meaningful and intelligent manner.

fishbat is a online marketing firm that can help you with SEO and online reputation management. Check out today for additional details!. This article, Web Marketing and Online Advertising has free reprint rights.

Business Cards For Your Social Media Agency

Tuesday, April 17th, 2012

If you are like many people in the business world employed in social media management or web marketing, you collect a lot of organization cards from people in meetings or people you patronize or might patronize. If you took the last 100 organization cards you brought in and spread them out on a table, they would all pretty much look alike. The sea of little white cards with black printing in the same exact format would be mind-numbing. Small wonder so many business cards get “misplaced” or discarded when they blend in with so many others that are not deemed significant. “If you are going to do something at all, you might as well do it right.”

If that has been your philosophy about the way you do social media management, that is a winning approach that has no doubt brought you success. But why put up with mundane company cards that are similar to hundreds of other cards being carried in pockets of every businesswoman you know? What do you hand out a business card to accomplish after all? You give it to client or business contact to remind them of who you are and why you are unique and the one of many they should think about doing business with.

That company card “becomes you” in the hands of your marketing and social media agency contact telling your story long after your few minutes with that consumer or firm contact have passed. So you don’t desire that card to tell the story of a businessperson who is just like hundreds of others that business contact might have met. You want your business card to be as unique as you are so it jumps out of the pack and grabs his or her attention, just like you do when you are meeting clients face to face.

The first step to authoring a company card that screams out who you are is to abandon the company card mills where most people get their cards. Yes, you will have to customize the standard card for yours to stand out. That seems very clear. But that doesn’t mean you have to go to incredible expense and effort just to make a card that has some personality and pizzazz. In fact, one of the easiest ways to create unique and customized cards is to work with some “at home” software using card stock you can buy at any office supply store.

Most of the time those packages come with more options than most people use in terms of design ideas and fonts. So fool around with your software and see what you can do. You can also get some unique colors and even patterned card stock either at the company store or from the internet so you are off and running on a awesome and interesting business card design. By putting some creativity into even this small part of your business profile, you are “doing it right” and creating a card that you will be proud to give to customers and business contacts because it represents you well.

fishbat is a web marketing firm that can help you with reputation management and online advertising. Go to today for more information!. This article, Business Cards For Your Social Media Agency has free reprint rights.

Why Companies Should Use Web Marketing Services

Monday, April 16th, 2012

Most Internet marketing answers are provided by special professional services that assist businesses with the optimization of web sites on a constant basis. Depending on how much work a business wants done, the prices can vary between $100 and $5,000 or more. This surely seems a small fortune and it certainly is, but when calculating the budget, any smart investor and web developer ought to analyze what goes in as investment and what results as profit. Otherwise, the money-effort and the whole Internet-business deal is not worth the difficulty. Service comparison is a first step towards finding the best Internet marketing solutions.

The companies that provide considerable marketing consultancy also need their clients to be satisfied and make money, because this is the clear indicator that their techniques and strategies are working in the direction of prosperity. The client provides a business model, and a team of experts will afterwards try to come up with the right Internet marketing solutions to make it functional. The budget planning part we’ve mentioned above would thus be included in the first stages of integrated strategy constructing. There are nevertheless some free web marketing solutions one should never ignore; they cost you nothing. They could also be the catalysts in the greatest of business directions.

Presently, there is an abundance of tips, tricks, strategies, informative articles, tool reviews and so on that help the smart investor choose between Internet marketing solutions without paying for specialized consultancy. The lousy part about it is that one needs to filter all the information.They are continuously monitoring the changes in market tendencies and applying the modifications on the business structure so that the profitability rate does not drop. Only the best-trained can deliver together individual Internet marketing solutions and support them to make good money out of them. This means that the majority of companies and corporations have special teams of marketing experts or higher competent services to take care of this form of business management.

All in all, the ultimate truth is that the Internet remains a jungle, and only with professional guidance and lots of hard work will one succeed into getting a share of the big gold promise of the electronic market. Regardless of whether you create your own Internet marketing solutions or you contract a professional team to do so, the right way to appreciate the business success is through standard performance. If there is much more money coming out of it than going in, then you must be on the right path. The main goal is to obviously make money if you effectively utilize these marketing strategies that can be a great likelihood.

Remember the only determine on how good your business is doing is by how much money you make. If your company is not making a lot of money you are not going to last. That is why it is important to use good judgement when it comes to picking and choosing. At the same time Internet marketing companies can really aid a company progress. It all depends on how excellent the marketing company is.

fishbat is a social media agency that can help you with online reputation management and online advertising. Check out now for additional details!. Check here for free reprint license: Why Companies Should Use Web Marketing Services.

Tips for a Marketing Firm in Regards to Web Marketing

Sunday, April 15th, 2012

In the business jungle that accompanies the electronic market, the assistance provided by consultancy services can sometimes be the only light in the dark. A software marketing firm offers all sorts of solutions to business owners interested in managing their businesses as efficiently as possible and with a minimal of investment. This is normally possible with the help of software tools and applications that are now generally used to enhance sales, boost up traffic, and generate more money. Planning would be the first process that improves thanks to the use of a web-marketing program.

Usually, a software marketing company can advocate the best tool applications to implement for web development.

The good part of professional collaboration is that all the tools that you come to use have already been tested in the real world and have a certain efficiency spectrum that reveals in fact the clients satisfaction and benefits. If you first have to begin with a web marketing plan, then, you should get a program that performs market segmentation and strategies for focusing on very specific market sectors. In other words, the applications suggested by a program marketing firm for this kind of cases should improve all the main features of a business’s online appeal.

A software marketing firm can also help you know the way business-customer relationships often differ. A tool that supports becoming a consultant and increases profit should be a priority under the circumstances; such a software program allows a high-involvement rate with key customers that expect a lot from their suppliers. It is therefore important to know how to differentiate and identify those clients or accounts with the highest profitability rate for your business. A software marketing organization should be able to help you with the running costs, the innovation requirements and the planning of any potential investment.

Consequently, instead of purchasing software that you know little of, and, then be at a loss about how to use it, try the solutions of a software marketing company and identify the software programs that best suit your needs based on expert analysis. The implementation process for all strategies and the very changes of the tactics can be more than demanding and sometimes difficult to handle without this kind of assistance.

The benefits that happen from it are manifold and far-reaching. Just think of the sales increase that follows the capability to anticipate the clients’ needs. A software marketing company further helps you comprehend risks more efficiently and adjust strategies to every customer so as to lower costs and increase profit.

fishbat is an Internet marketing company that can help you with marketing and social media management. Visit today for more details!. This article, Tips for a Marketing Firm in Regards to Web Marketing is released under a creative commons attribution license.