Posts Tagged ‘leadership’

How To Publicize Your Book With Annie Jennings PR’s Tips

Friday, April 6th, 2012

Writers and authors want their work to be read by many; it will mean that they can keep on writing for a living and not as a side-line. Starting out is always hard for any first-time writer. You do not know what to do or how best to market your work. You will probably not be able to afford a high-quality, big city P. R. Firm to do your marketing for you. You may not even have an agent. So how do you get your work known? Is publicity the answer?

Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.

Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.

You must think about your own image when you promote yourself. Be a professional, above all else. Off-color or non-funny jokes will hurt your image, as well as if you dress like a slob. You also need to know just how much you should tell about your book. If you reveal the whole story, no one is going to bother reading it. Speak intelligently but do not alienate people with intellectual babble. You must be personable and just a tiny bit mysterious while still forcing yourself onto people’s radar.

Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.

You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood.

Discover more important strategy on how to use book marketing principles to Discover lots of publicity. Experience the outstanding fun and success of a professional media campaign that focuses on promoting books. You can achieve your objectives when you know the right strategy to use.

Annie Jennings PR On How To Create Competitive Advantage Using Publicity

Monday, March 5th, 2012

Well fellow business men and women, the recession is not over yet. Let’s get in the game big time and reach the clients that are still able to purchase services. How do you reach them? Stay visible in the media. Get lots of media attention from appearing on radio shows. This attention includes getting major TV bookings that give you exposure to being booked as the quoted expert in newspaper and magazines. Oh, and don’t forget to get lots of big bookings on the internet media sites as they have strong rankings and this can help your search engine optimization as well.

Use publicity, promotion and marketing strategies to stay visible to your target market. Demand your competitive edge by appearing in all the media that targets your market. Sure, this takes a lot of work but you can streamline the process by working with publicity professionals, at least for the big media. Businesses that are in a position to hire you are investing in outcomes that is, actually deliverable, you know – the ole “what’s in it for me”? Tell them what’s in it for them. Show them you are the only one they should hire as you are all over the internet and media as your industry’s pro. Now, this is competing to win!

How should you spend your public relations and marketing dollars? For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in your field, branding yourself as a thought leader and influencer. You want to be known as the person whose voice and opinions matter.

How do you get the kind of publicity you need to out-compete everyone else? Lots of radio appearances, lots of TV appearances, quotes in newspapers and magazines and on news sites. You get to show listeners or readers what you know. Although, be sure to stay cutting edge and understand the challenges of your marketplace so your commentary is both insightful and brilliant. Stay out there in the media and take advantage of every opportunity that comes your way.

Here’s how it can work for you. Let’s say you wanted to hire someone to help you invest your nest egg. Do you start looking in the yellow pages? No, you ask for referrals and you start to notice the leaders in the investment management firm. One day, you see a financial pro on your cities morning show who looks good, well dresses, good appearance on camera and everything he says seems to resonate with how you feel. Hmmmm. Should you give him a call? Of course, to land on that TV show the expert has to jump through quite a few hoops and pass the media’s scrutiny. He must be good or he would not have been invited on the show. Now, the new business is his to loose. If so much is coming through the door and he can’t get back to you, well then, you have to keep looking but he did get the shot at your business.

Find additional tips on how you can use the media strategy for business publicity please visit Annie Jennings PR. A good business strategy that uses TV appearances, radio appearances, expert quotes in newspapers, magazines and on the internet is essential to experiencing substantial success in your goals.

Become A Top National Expert Using Publicity For Career Success With Annie Jennings PR

Thursday, March 1st, 2012

Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst. Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move fast. Experts are well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.

Be sure to invest in media training so you know how to talk to the media. They want clear concise commentary without meandering or long-winded answers. Quick and accurate analysis is key. You want to work out certain trouble spots in advance of your TV appearance such as talking with your hands, blinking your eyes too much or talking slow with a lot of distracting and annoying “ummmm’s”.

Find more strategies about creating expert status by Findting TV publicity. Experience the tremendous success to your career by Findting publicity on tv and other media such as radio, magazines and internet news sites. Plenty of resources available to help you go to all new levels of success.

What A PR Firm Can Do For You And Your Business

Monday, January 16th, 2012

The acronym ‘PR’, as in a PR firm, stands for public relations. The agents employed by these firms specialize in marketing people like actors and radio show personalities, as well as businesses. Their assistance is helpful in making sure that a business or person makes the most of their opportunities.

Well-written articles supplied by PR firms about their clients are sometimes published in local newspapers and magazines when they have a slow news day, to fill empty spaces. These articles can provide free publicity, and knowing that your PR firm wrote them means they are both well-written and will feature you or your business in a positive light.

If similar articles can be landed in national magazines and papers, they can make your company more popular both with customers and other businesses because of the perception of your popularity. PR people write and attempt to get these articles published, and they sometimes succeed because of pre-existing relationships with the editors and other company bosses. This is a good reason to have a PR professional do it rather than try to do it yourself.

Marketing your business is incredibly important — without advertising yourself somehow you won’t get any business. The most minimal advertising are signs on your business’ window, websites, and word of mouth, but can be up to and including television spots and billboards. A good PR firm can be responsible for performing or commissioning surveys that will inform you where your advertising will be the most effective.

The analysis of surveys can be tedious and difficult to do for those without experience. But it is necessary to get the best and most accurate data about where to target your advertising. If your PR firm does it for you, you can get all the same benefits without doing the work.

Because they are established in the business of promoting people and businesses, PR firms are invaluable assets in networking. By matching businesses and people together and talking up your business or skills, they can help you make connections in the your market that will lead to more connections over time. This is one of the best reasons to employ a PR person.

When picking a PR firm, remember to consider if what they can give you will meet your needs. Consider whether you need a firm or if a single person could do the job effectively (and for less money). If you need a PR person with experience within your industry, find out about their professional history in the field before hiring them. For some businesses this will be less of a consideration than for others.

Remember that the PR relationship isn’t one way. You’ll need to do your part in keeping the PR agent up to date with your company. It’s hard to market something that you don’t know enough about. You should also spend plenty of time with your agent, because the more personal your relationship with him or her is, the more they will care about what happens to you.

Discover numerous excellent articles on why to use a PR FIRM at the Annie Jennings PR FIRM website. A PR FIRM can help you achieve incredible results with your book publicity campaigns.

Quick And Easy Public Relations Tips To Jumpstart Your Publicity And Fast Too!

Friday, January 13th, 2012

Knowing you agree, a better understanding of Public Relations and awareness of how to use it is needed to gain an increase in market share and as a tool to make sure you are seen as a leader in your field and in your segment of your market. If you decide to shun Public Relations you are leaving behind an opportunity that will be critical to your succeed.

Knowing you agree, a better understanding of Public Relations and awareness of how to use it is needed to gain an increase in market share and as a tool to make sure you are seen as a leader in your field and in your segment of your market. If you decide to shun Public Relations you are leaving behind an opportunity that will be critical to your succeed.

Public Relations help companies create an identity in their industry, and to the media, who can give you needed credibility. Public Relations is the use of editorial outlets (magazines, newspapers, broadcast, both print and broadcast), special events, newsletters and other PR tools to convey a message to a targeted audience. Public Relations is a discipline of management much like finance, accounting, human resources and law. There is a basic methodology that includes five points: goals, objectives, strategy, tactics and target audience. The better you understand your audience, the more focused your message will be and the better your opportunities to get one of the outlets to mention you or use you as a spokesperson for a story.

The better you can convey your message, the better your chances are that you will get noticed, and unlike marketing and advertising, Public Relations can and should be more personal and identifiable to you, your company, or your product. There are many ways to reach target the audiences that you need to see you. Some of them are: news releases, public service announcements, guest editorials, media tours, broadcast/print interviews, video news releases, special events, sponsorships/contributions, press meetings, speaking opportunities, and bylined articles, to name some.

Public Relations gives a legitimate voice to your product or service and is much less expensive then traditional advertising and marketing. It can also assist you to test demand for new products, or to help you refine a message. Overall, Public Relations is relevant in getting you to a new and higher visibility and will help focus buyers and create new markets.

Find more strategy about public relations and how to use a PR firm in a way that allows you to reach your goals. Discover the strategy that professional PR firms use to promote thier clients to all new heights of success. Find PR and marketing for your business. Enjoy outstanding success!

Public Relations To Empower Your Business & Your Career FAST!

Wednesday, November 9th, 2011

By definition, Public relations help build awareness of companies, products, services, technologies, people and issues among key audiences and influencers, and as budgets shrink for advertising and marketing, Public Relations is the answer to making sure you help build awareness of companies, products, services, technologies, people and issues among key audiences and influencers. Along with your marketing, advertising, internet and social networking, Public Relations can give you an advantage in reaching critical markets.

Failure to use Public Relations to enhance other aspects of your outreach is important you are to succeed. By understanding how to best use Public Relations to your advantage you will be making the decision to be successful and to fully utilize all the tools at your disposal. If you want to increase your market share, increase your Public Relations efforts.

Public Relations is very much about helping you define who you are to your audience, to the media, and will give you needed credentials. Public Relations is an outreach to editorial channels like newspapers and magazines. Also it is an essential way to get to television and radio broadcasters and to get booked as a guest on shows. And like any business, Public Relations should be a part of your organizational structure, like manufacturing, or human resources. And, like every aspect of your organization the way you outline your Public Relations goals are essential to your success. You must have goals and methodology. When you break it down, the better you understand your market, the better you can communicate to that market.

The better you can convey your message, the better your chances are that you will get noticed, and unlike marketing and advertising, Public Relations can and should be more personal and identifiable to you, your company, or your product. There are many ways to reach target the audiences that you need to see you. Some of them are: news releases, public service announcements, guest editorials, media tours, broadcast/print interviews, video news releases, special events, sponsorships/contributions, press meetings, speaking opportunities, and bylined articles, to name some.

Public Relations gives a legitimate voice to your product or service and is much less expensive then traditional advertising and marketing. It can also assist you to test demand for new products, or to help you refine a message. Overall, Public Relations is relevant in getting you to a new and higher visibility and will help focus buyers and create new markets.

Find additional information regarding public relations and how to use a public relations firm to your advantage. Achieve outstanding success in your business and in your career using publicity and public relations. You can Find started fast!. This article, Public Relations To Empower Your Business & Your Career FAST! is released under a creative commons attribution license.

Alpha Networker Teaches Alpha Leadership

Friday, February 25th, 2011

Alpha Networker Unlocks the Alpha Leader Within and Keeps the Whining and Complaining Betas Locked Out!

Alpha Networker is a new training course from Magnetic Sponsoring that makes you look in the mirror and ask yourself the really tough questions that a lot of networkers are too afraid to ask. Questions like, am I truly a leader? Are people really drawn to me? Do people really care what I have to say?

It’s a harsh reality to have to face these questions but it’s important to answer them honestly. If you aren’t having the success that you want in this industry then you may have to admit that you may be the problem and not everyone else. Alpha Networker will help you face this reality and answer these tough questions. It will also teach you how to become an alpha leader if you aren’t already.

Have you ever wondered what attracts people to celebrities and rock stars?

Why are women into “bad boys?”

Do you ever notice at work or in a group project that a leader will emerge to get the tasks at hand done?

What draws you to people like Mike Dillard, Jonathan Budd, Katie Freiling, Norbert Orlewicz, and Jay Kubassek?

Are you attracted to them because they are good looking, confident, and have a lot of money? Do you think that they were always leaders and were born this way, or do you think that they learned how to become leaders over time?

Some of the top leaders have made a lot of mistakes in their lifetime and that’s what’s made them into who they are today. They’ve had some really tough obstacles to face throughout their lives.

They didn’t whine and complain about their circumstances. They decided to become an alpha networker.

The challenge that most network marketers face is that they have a beta mentality that’s holding them back from achieving success. If you want to make it in the industry then you need to learn how to become an alpha leader.

Beta’s are lazy and don’t want to do the work themselves. They always complain that everyone else is the reason why they haven’t achieved success.

So which category are you in? Are you an alpha leader or a whining beta?

If you’re already an alpha leader then you should be proud of who you are. Stay on the track that you’re on and never lose focus.

If you aren’t an alpha leader yet and you’re also not a beta, don’t worry. There’s still hope for you as long as you’re willing to do what it takes to become an alpha.

Hope may be lost for you if you’re a beta that refuses to take responsibility for your actions. If you blame everyone else for your lack of success then you need to look in the mirror and admit that you may be the problem if you want to become an alpha networker and have success as a network marketer.

If you know that you’re dying to become an alpha leader then you need to let alpha networker help you.

The key to having huge success in the network marketing industry is to attract other alpha’s or beta’s looking to be alpha’s into your business. If you focus your time on beta’s then you’ll be severely wasting your time. Betas are dead weight. You need to focus on people that desire to become alphas and help them to become alpha leaders.

Alpha Networker is filled with trainings from the top leaders in the industry. They are going teach you everything that it takes to become an alpha leader and how to attract alpha leaders into your business.

It’s time to look yourself in the mirror and see if you have what it takes within you to become an alpha leader. If you’re ready to become an Alpha Networker that has people flocking to join your business then it’s time to make the decision and never look back. Become an Alpha Networker right now.

The choice is up to you.

The Alpha Networker course by Mike Dillard is causing an uproar within the network marketing community. To find out why it’s causing so much controversy and to gain access to this course visit Alpha Leadership.

The Rules Of Creating Instant Success

Monday, November 1st, 2010

Wouldn’t it be nice to have an endless stream of clients? It’s possible; you just need the SECRET FORMULA. However, it’s not this is a real secret formula, however it is a formula based in the ALL HEART business model that Annie Jennings PR has created.

The Rules:

Rule #1: Your clients will tell you what they would like to have as products and services. If they are not buying, then you are doing something wrong such as you have the wrong products or you are not reaching your target market correctly. Create products that help your clients make money and become successful. Don’t bother spying on your competitors as what would happen if they are wrong? You’ll wind up wasting time by copying and not creating. Focus on applying your knowledge, creativity and resources to developing better products and services that serve your target client directly.

Most people prefer to work with the bigger name brands for the confidence factor. They believe that the name brand will deliver better, more reliable and consistent results for them. People have a tendency to choose to work with firms that fill us with confidence. Think about the image and branding the car companies have. Each brand carries an x factor, the branding factor, that gives people a feeling of wanting to work with or buy from the company or not. People have more confidence in companies they have heard of in the media or throughout their activities.

Rule #3: Provide services that have a defined set of deliverables. If I by X, I get what? If you know your market and how it works, you will know how the products and services play out in the marketplace. Does the way your services work out in the marketplace deliver the outcome your client wants. If you do not have non-stop clients trying to hire you, then the answer is no. So, your job is to simply create one. Know what outcome your service or products provide your clients. Next, how do they use them to get their desired outcomes.

Rule #4: Strive to be the best in your industry. Why not? Many times it does not take much to excel. Many times the clients decision has to do with branding, price and certainty. Make a guarantee part of your offer. Its a great way to instill confidence in the buyer as usually, only those who will never need to honor the guarantee, offer it. That is, businesses create top notch services and then offer a guarantee they will never need to honor as the products are strong and inherently deliverable.

Discover additional resources on creating a successful business strategy along with an internet marketing strategy at Annie Jennings PR. Enjoy substantial success in your business. Implement publicity, branding and marketing strategies that showcase your assets. You can achieve your desired goals.

The Mindset & Sercrets Of Success For Success And Happiness

Monday, March 8th, 2010

Want to find out how to be wildly successful in your business? How do others achieve their optimal potential? What do successful speakers, experts and business consultants have in common? Let’s find out. The first thing is that successful people, in business and in life use their many resources to the max. They find out about and use publicity, promotion and branding strategies so they can create a competitive advantage for themselves. They, in turn, get new clients, land lucrative speaking event and earn big money.

Want success? Get ready to take action and take responsibility for your own achievements. Keep in mind that people are only limited by their committment to their success and their knowledge how to make it happen. You can have tons of committment but without the knowledge on how to get the things you want you will only be half-baked. People who make it big know this and never stop learning new strategies. They are ready to invest in their learning, both in time and money as they know they are their best investments. To make it in business, one of the secrets is to create a set of services and a business model that is optimized to deliver the outcome your target clients want to buy. To be successful, you need to pursue it each and every day, all day long.

Use the media, marketing, publicity and promotion to showcase your knowledge. You client will love that you are successful and they will be drawn to work with you. Success generates success and just the opposite is true. If you project failure, who would want to invest in you or your services? Your clients want to invest in a sure thing, so become that sure thing for them. They won’t care so much about how much you cost but they’ll care more about how many benefits you can bring them.

Be content driven in your communication with your prospective clients. Content that is king in marketing and promotion. Your goal is to share your message and do an outstanding job on your media interviews and in your newsletters. Pack your website with information to enrich people’s lives. Have a bigger vision. Focus on sharing your knowledge responsibility with respectful marketing and your new clients will come. Take responsibility for your success. Use media placements such as radio interviews, TV appearances and commentary in newspapers, magazines and online to drive your marketing. Do not blame others for anything. Be accountable to yourself.

Enjoy yourself! Listen to your intuition, your instinct and your feelings. If something seems wrong to you, don’t do it. If your gut says yes, go for it. Consistency over time yields the best results. Take action, do it everyday and watch your success roll in!

Access additional business promotion tools for your terrific success in business and in your life. Find out how to use publicity, promotion, book promotion and marketing strategies to experience your potential now.

business strategy using publicity business promotion branding marketing

Saturday, February 6th, 2010

One of the easiest ways to increase the revenue of a company is through the creation of a business strategy using publicity, business promotion, branding and marketing techniques. Publicity campaigns can come in a variety of different forms, but a publicity campaign’s primary goal is to always increase the awareness that the public has of your brand. As you increase the awareness that the public has of your brand, you are increasing the size of your customer base. As you increase the size of your customer base, you are certainly in a better position than you were before you attempted to gain the public’s attention. At this point, not only is your customer base going to get even larger through the spread of word of mouth advertising, but your company will also be able to make more sales to more clients thanks to the larger customer base.

If you want to take advantage of a what a publicity approach can do for your company, one of the easiest and fastest ways to get results is through the use of a press release. A press release is simply a release of information that is relevant to your company. When you release information about your company or products, you are allowing information about your company to be spread far and wide.

When a media company picks up on what your company is currently doing, you can increase the amount of customers that are aware of your product exponentially. This is certainly one of the best ways to make a product popular in a very short amount of time.

There are many ways that you can greatly increase the awareness of your brand through the use of publicity though. Another great way to take advantage of media outlets in order to increase the general awareness of your company is by becoming, or having an employee become, a writer for a local media company.

When you present information to readers as a professional or expert, they will trust the information that you present to them, but more importantly they have more reason to trust your company after reading the article if you showcase your expertise well. You can generally gain recognition for your business as the media outlet usually identifies the contributors including name, credentials and the name of your company.

If you want to take full advantage of what a business strategy using publicity, business promotion branding, and marketing can do for you company, you should certainly research the many different techniques that exist in this advertising field. When you create your media outreach campaigns, be sure to target your efforts on the methods that generate the results you seek. When you can create a great deal of publicity campaigns for a small price, you will find that you can create even more campaigns with your leftover funds.

Access more information onbusiness strategy ideas that can help you experiencetremendous success in your marketing. Enjoy business promotion strategies that can create interest in your business and building national awareness and credibility.