Posts Tagged ‘law firm marketing’

Ideas For Law Firm SEO On The Web

Saturday, March 27th, 2010

Lawyer marketing on the internet ideally starts out with powerful search engine marketing. Since the practices associated with law firm web optimization range drastically, it is vital to determine and prioritize the ventures made into any particular technique.

Lawyer Website placement encompasses a set of resources and strategies that will enable your legal office website gain better search engine visibility. As these techniques are put to work, you should notice that you are obtaining increases in targeted web traffic to your lawyer website.

Attorney Search engine optimization refers to how your lawyer website appears in the organic search results of a search engine. This is to be distinguished from paid-search which refers to the results that appear in the “sponsored” areas of a search engine results page. Many consumers equate quality and trust with the natural search results as opposed to the paid-search results.

The biggest distinction between natural listings and sponsored listings is that, in natural listings, you don’t pay the search engine each time your listing is clicked. This provides an opportunity for a much higher return on your attorney marketing investment. In other words, your investment remains the same while your traffic and lead numbers continually increase.

Successful lawyer marketing campaigns need to be built on a strong attorney Search engine marketing foundation. From this foundation, you can build out other law firm internet marketing campaigns including social media marketing and press releases. However, each of these additional efforts will be more effective if they are based on a solid law practice web optimization foundation.

When it comes to outsourcing your law firm’s search marketing, make sure you hire a company that understands the unique regulations and requirements of marketing a attorney. These requirements vary from state to state and can lead to ethical violations if not taken into consideration. It is wise to ask about those types of issues prior to selecting the company to handle your online law firm marketing.

Leveraging the power of the internet in your lawyer marketing must begin with content. Without content, you don’t have a website. I always find it helpful to remember that the web began as a platform for academic citation. If your publication was good, it got cited. Learn more about lawyer web marketing on our blog.