Posts Tagged ‘keyword tools’

Always Do The Best Keyword Research For Free

Tuesday, October 18th, 2011

The latest news is that Google has upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

If you are an internet or affiliate marketer you will know that the tradition tools used for keyword research, like Wordze, Keyword Discovery, Keyword Elite and Wordtracker have always been thought of as inaccurate when providing estimated search volumes. They can only collect a very small fraction of the data that Google has access to. The Google keyword database must be massive when you compare it to those of the tools above.

These paid keyword research services try and predict the total searches for each keyword by extrapolating their data, but the numbers returned cannot be considered accurate in any way at all. But because these tools were the only way to get any significant data they were relied on by many if not most internet marketers.

Now Google has changed everything and the new external keyword tool for Adwords displays much more accurate search volumes for real keyword phrases that have actually been searched for in Google by users of their popular search engine. So now if you want to do keyword research you can get everything you want from Google and the search volume data you get will be so much more accurate then the paid keyword tools.

What is more Google provides all this keyword data for free! Although designed originally for use just with Adwords by affiliate marketer this external keyword tool, as it is known, is available for anyone to use totally free. Once you know the link or URL you can just go straight to the tool and use it whenever you want.

This is the biggest change in Internet marketing for a very long time and it is a very significant event. At last Google gives something back to the Internet community. However there are still many out there who cynically suggest that Google has a hidden agenda behind all this and some are not yet sure about the accuracy of Google’s data. However quick analysis of the new search volumes suggest that the accuracy is good, but more analysis needs to be completed before a final decision.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

Apart form the fact this new tool for Google is free this is also very significant and the paid keyword research services never provided any really useful keyword data for country locations anyway.

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Essential Tools for Keyword Analysis Research

Thursday, May 28th, 2009

The search engines try to make sure they give the most relevant search results to the end user. When a user types in a certain keyword or keyword phrase, the pages that come up will be ones which have the most relevant content in relation to what the user searched for. Therefore, it is important that you make sure that your site is optimized as best as it can be for the terms your potential website visitor would use when searching. It is essential to undertake proper keyword analysis research.

Some choices are available for keyword analysis research. The first option is to use free tools. The second option is to use paid tools. The other option is to use the best bits of both free and paid tools.

Are Free Tools Any Good?

Most free tools give you very linear results based on the keyword you are researching. Whereas paid tools provide non-linear results. If you are doing research for pay per click, then free tools might not be the best option for you as you will need to know more about the competition.

For example, if you put cat into a free tool, you will get results back that feature variations of the keyword cat. However, another keyword that may be of benefit to you but which wasn’t displayed would be kitten. Some free keyword tools, may give you such a synonym, but then you would have to do a separate search for each one.

Apart from free tools not costing you money, they will cost you much more time in doing keyword analysis research. Output is usually one word deep, so you are likely to bypass key terms for your website.

What about Paid Tools?

Because the paid keyword analysis research software makes money, it allows the developers to add a lot of extra features and functionality into the software that the free software just can’t compete with. Most paid keyword software will give you large lists of keywords and related keywords quickly and efficiently, including the level of competition.

The advantage of the paid keyword tools is that you will get many keywords that you may have never thought of yourself. They will also help you to find low competition keywords and phrases related to your site content. They will also do all the extra digging at a fraction of the time that it would take you to do manually while doing your keyword analysis research by hand. The only real disadvantage of the paid tools is they cost money. However, if you’re serious about getting traffic to your site and getting excellent search engine results, than the cost is puny in comparison to what you get in return.

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