chris-brennan.com

Video marketing is an important factor for any business online. It can help you grow your business and achieve the results you are hoping for in your market. Some of the reasons that you should consider includes showing up on the search engines, better site ranking, saving time, cost effective, and much more.

Any business suffering on the Internet today should take advantage of the benefits of video marketing. Listed below are six reasons why your business should consider video marketing on the Internet.

1. Businesses often fail today because their company doesn’t come up under search engine result pages. A solution to listing on the search engines so you can be found by the customers is video ad marketing.

2. When your online business ranks higher in the search engine results it gives you an advantage over the competition. Taking advantage of using video ad marketing will help you achieve the highest ranking with the search engines as possible.

3. When you manage your search engine marketing it can take hours and hours of work. The best solution to freeing up needed time so you can use it toward more important goals of the company is by investing in video marketing.

4. The higher an online business’s website ranking is on the World Wide Web, the more credible the site is to the consumers. Video marketing can help your business achieve the best ranking possible by driving more traffic to your online website.

5. A video marketing investment is the most cost effective thing you can do for your online business because of the value. Once you see the success factors associated with video marketing you will realize it is money well spent.

6. Many businesses are removed from search engines due to not properly following the guidelines set forth for their online marketing efforts. The right video marketing requires following search engine guidelines with the use of the right tools and resources so you will not be blacklisted.

There are many reasons to consider investing in video marketing if your business needs improvement with the current efforts online. It is money well spent if your business is currently suffering and there should be no hesitation. The primary ways your business will benefit with video marketing includes better value, increase website traffic, search engine listings, saving time, and much more.

One of the most important parts of using Google Adwords is being able to track conversions accurately. After you’ve made your selection of keywords, created a compelling ad, and then implemented your Google Adwords campaign, the next step is to start tracking conversions and reviewing the results.

You have the option of simply using your landing page hits and number of sales from a link to analyze your conversions. But it’s also worth looking at the tools Google provide its Adwords users for acquiring conversion data. Here are some tips and guidelines for using Google’s conversion tracking tools.

If you’re checkout process involves using a shopping cart or requires confirmation on the end of a buyer, you need to embed your conversion link using Javascript. JavaScript is required to send information back to the Google Adwords tracker.

This tool does not show the number of visitors to your site; but it tracks click-throughs on your ads that resulted in a conversion. Once you place the simple code into your website, you can then access the data in the Reports Center of Google Adwords under ‘Campaign Summary’.

There are only two conditions for the above method to work and track your conversions accurately. The first is that you should be running approved Adwords ads on your site and the second condition is you should place the code only in your conversion page.

You can verify if the code is working by completing a complete conversion yourself. If you can find out exactly when a user has clicked on your ad and completed the conversion process, you can review your conversion reports within 24 hours and see the click-through on the report summary. Avoid clicking your own ads, as this is a breach of the Google Adwords terms of service contract.

You can still track your conversions if you are using a payment checkout system, like PayPal. PayPal and most other systems offer a conversion confirmation webpage wherein you can insert your Adwords tracking code. You will have a record of all conversions or sales once a customer successfully completes the checkout process.

The book “Google: The Missing Manual”, written by J.D. Biersdorfer, Mathew McDonald, and Sarah Milstein, justifies the importance of knowing your total cost per conversion.

This information will let you understand how much it actually costs to generate your sale; you can calculate this by using the free conversion-tracking tools and matching the number of conversions up with the total cost of your campaign for any given period of time. To calculate this, you will need to produce a summary report of keyword purchases at the end of each month and divide the number of conversions by your total costs to run the ad.

Marketing with Google Adwords is an effective technique that most websites can use to find more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are several good training guides available online.

So here is an odd and seemingly unrelated story.

I went to a car auction last week. As I walked past the auctioneer he made an odd joke about not wanting to make the big guy upset or anything. My head spun around looking for the big guy that the auctioneer mentioned on his mic.

I did a double take as I realized, hey its me.

A while later, a late model GM Impala came up for auction and I heard from across the auction floor that it was going for 1600 dollars. I made my way around groups of unmoving people and several car lanes to get close.

By the time I got there, a lot of people had arrived there already and the bid started moving quickly upward from 1800 dollars.

I walked quickly around it and by the time I had done that, the price was 2,000.

While i looked at the odometer the price jumped to 2100.

Pausing 2 seconds in indecision allowed the price to move smoothly to 2200. I put up my hand and it – the price went to 2300.

Finally I was noticed and the fast talking auctioneer set the price at 2,350 dollars. Then the strangest thing happened, everyone looked at me and there was silence. The bidding simply stopped.

The funny auctioneer tried for the next half minute but no one would place another bid on the car. Finally, he made some joke about big arms and stopped the bid.

So, I got this medium mileage 2004 Impala, worth about 6,000 for a mere 2350.

Wow, sometimes size does matter. lol

And so what has this to do with internet marketing?

I was laughingly discussing this with a friend of mine and he said that would not have happened if the auction took place online. He sure was right. As an online marketer, seller or buyer, you can do nearly anything in your pajamas. Online you can’t be intimidated by someone’s physical presence, their bad perfume, aggressive stance or any of those other aspects.

To auction or not to auction. To buy or not to buy. The decision is entirely yours. To succeed or not is the difference between watching that game on TV for a few minutes more or getting yourself to an online site where you can research how is it is to make money online and exactly what steps you need to do that.

In truth, if you hit godaddy with all of their multiple upsells ( don’t get me started… ) you would, in truth, have everything you need for the infrastructure.

Running an online business is like a dream home job. Demanding, sometimes frustrating but definitely worth the reward for the few who figure out how to really make it work.

Or, and this is my favorite – Get out on a beach. Feel the warm sand under your toes, bring that laptop and try not to let your annoying Attention Deficit Syndrome get the better of you — as scantily clad bodies get between you and your view of the warm inviting water, ahhh I mean your computer screen.

P.S. Its the intent of this article that you see how you can create a revenue stream for yourself online however it might be a very serious mistake so I am also saying never buy a vehicle at an internet auction. The cameras that are focused on the vehicles, don’t allow one to smell the exhaust fumes, see the color of the blue exhaust fumes or see long dents that might run the entire length of the car. I and many others have stood there and watched peers stop bidding on a car while the online folks continued to run up the price several hundred of pounds past the point that it should have.