Posts Tagged ‘internet marketing tutorial’

The Biggest List Building Mistake ~ And How to Avoid It

Saturday, May 30th, 2009

Most beginning marketers know in their heads that the money is in the list but few will begin building a list in the beginning. Once they do start, they are likely to just put an opt in box in the sidebar of their blog and call it good.

Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don’t want confusion you want the only option to be to sign up to your list.

What is an opt in page?

An opt in page aka squeeze page is a page you set up with one intention, and one intention only ~ to get someone to sign up to your list. That’s the only thing you want them to do, that’s the only choice you make available. They either sign up or they click the back button. It is a short page, with just enough information to get them to enter their information.

If you create an opt in page you will increase your opt in rate in a huge way. We mentioned how many options there are on a regular page and a person with too many choices generally makes no choice at all. Your opt in page only gives them one choice, sign up or click the back button. If you have an interesting incentive for them to sign up they will.

What do I need on my opt in page?

As we said, the opt in page is a very simple webpage. There are only a few elements needed to create an opt in page that converts. The first of which is your free gift or incentive. This is a freebie you offer to people in exchange for their name and email address. This freebie can be a free report, a newsletter, or even a 5 or 7 day ecourse. Whatever you choose, as long as it is directly relevant to what people are looking for it will work. You can create this report yourself or even have one written by a freelancer. You can also use a plr report, or even a brandable report from an affiliate program. It doesn’t have to be complicated, you just need to have one.

The next element on your opt in page is the headline. You can use large red font, just like you would on a sales page. You want to highlight the benefits and let them know what they can expect from subscribing to your list in this headline. Here’s a headline we use for one of our best converting squeeze pages. “How to Finally Puzzle Together a Money-Bringing Internet Marketing Strategy that Works for You” The free gift on this particular list is ongoing internet marketing tutorials.

You want to tell people how they are going to benefit from getting your information and being on your list. If you’ve created an ecourse you can go through each lesson and pull out the biggest benefit. This can be a short bullet point list. You want to show benefits, but you don’t want to make this a sales page. If you can keep all this information above the fold of your page, all the better.

The last piece of the puzzle is your opt in box itself. You can get this from your autoresponder. Make sure you mention the free gift and give them some instructions. It seems ridiculous, but when you specifically say something about them entering their name and email address conversion rates go way up. Crazy but true. Once the code has been created by your autoresponder, all you have to do is paste it right on to your squeeze page.

As you can see it really is a simple page, with one straight forward purpose. Once your opt in page is created and online you want to begin directing all your traffic to your opt in page first. If you are sending people to an affiliate product, send them to your list first. If you are selling your own product, get them on your list first. This way you can contact them more than once, and increase the likelihood of making a sale.

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