Posts Tagged ‘free press releases’

Having an Effective Press Release Strategy

Monday, January 4th, 2010

If I walked up to you and asked you what exactly is your press release strategy would you know what I was talking about or would you just give me a deer in the headlights look. Chances are you would do the latter. The reason for this is because many people are lost when it comes to having a press release strategy that is proven to work.

The harsh truth is that many companies big and small fail to use this in their marketing of the company. This can sometimes mean the difference between make or break. If you ask many business owners they have no idea what a press release is or how to use it in marketing, that is why I am here to help you through this sometimes difficult process and ease you into the world of press releases.

If someone were to ask you what your press release marketing strategy, would you even have a reply? Unfortunately, many businesses, both small and large, fail to use press releases as a part of their marketing strategy. Many business owners may not even be aware of what exactly a press release is, let alone, know how to use one to advertise their business. The following information will help you to figure out how you can use press releases as part of your marketing campaign.

The first thing that you need to know is what exactly is a press release. In short it is a written announcement of an event that is happening at your business, or to announce a product release. A press release does not have to written by a scholar, it just needs to give the basic information of who, what, when and where. Many companies will decide to have a press release written in house and will decide to do so as a cost effective method.

Now that you are familiar with a press release you will need to actually write the release itself. If you are not comfortable with writing the press release then you will have to hire a person to write it for you. If you hire a person to write your press release then you will also be able to get them to help in the distribution of the press releases. This will be an important aspect of getting the word about your business out to the masses.

Once you have the release written and everything a great idea is to take the press release and to post it to your website. This will help you in the fact that it will give you extra exposure to get the word about your business out and to make sure that you get an extra push in trying to promote your news or product. This has been designed as an overview of how the press release works and the many benefits that having an effective one will serve. If you really want to compete with the big boys then you will need an out of this world press release.

Are you ready to submit your Free Press Release visit this site today.

Ideas For Press Releases

Monday, December 28th, 2009

Have you heard all of the buzz going around about press releases but are not exactly sure how this can benefit you and your company? Then you need to read this article and discover some of the ideas that people will write a press release about. Many people are lost when it comes time to write their press release and don’t have a clue about what to make as their topic for a press release.

Back when it was hoped that a press release would be picked up by a member of the press and published so that thousands of people would be able to see this and decide to go and visit your business. This basic concept is still in place, but these days it is a more effective tool that is used in the world of marketing your business. These days anybody can put out a press release about anything that is going on at their company.

If you are sitting there and saying that you have nothing to write about in your press release then you are mistaken and taking the wrong approach to the whole thing completely. Stop putting your press release into a pre-fit box and instead let it be more of a news article, this approach will allow you to have a better perspective as to what to put in your press release. The following are just a couple of ideas that you will be able to use in your press releases.

1. Maybe you are announcing a new venture in your company. This would be the ideal place and method upon which to announce this.

2. Are you ready to launch a new product line? The a press release is ideal for such an announcement. Making the announcement of a new partnership between two individuals and or companies.

3. If your company has received an award in the recent weeks or months.

4. maybe you and you company are offering a series of articles for publishing and are wanting to announce this.

These are just a few of the things that you will want to publish a press release for as these are milestones in your company and you will want to share all of these with the rest of the world.

Press releases are a wonderful way to get the message that you have out to the public and to let them know that an event in your company has recently occurred and therefore you are making an announcement as such.

Are you ready to submit your Free Press Release visit this site today.