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Both my wife Katie and I were desperate to reduce our weight, so we had a little heart to heart about why we wanted to be thinner, and what that would mean to us. Our little tete-a-tete revealed a rather basic wish-list. As far as my wife was concerned, she wanted more get-up-and-go when the kids wanted to do things. Also, she wanted to feel more confident revealing herself to me.

Most of all I hoped to dress well again. I had become completely fed up with ‘fat boy’ clothes! And I SO wished to be fit enough to get to the top of our three storey house and still be able to breathe properly!

Going through this process revealed that how we perceive ourselves is a key factor in how we actually look. Those of us who are obese tend to have a very low self-image. It’s a popular assumption that reducing weight will make everything in life good again. I want you to know how much I understand this thought process. Here are some observations…

Over time scientists have discovered that our sub conscious mind stores information, but can’t decipher whether that information is actually ‘real’. It therefore ‘programs’ the conscious element of our brain with anything that occupies it. Process that thought repeatedly, it emerges as its prevailing concept and thus it’s actual truth.

Mull that thought over for a moment. The chances are you’ve been repeatedly telling yourself that you’re too large. Our subconscious needs to be fed a diet of what we actually want to be real.

If we concentrate on the positive things we’ll enjoy when we’re slimmer, it’s easier to get through the tough times. And so each of us thought of activities and things that would be enhanced by being slimmer. We realised we wanted to do things like going for long walks, going to dances, being flirtatious, having great sex, swimming, having more fun, playing with the kids, beach games, cycling, confidence and excitement.

Next we conjured up visions of ourselves on vacation, looking fantastic in our new summer gear. We got the respect and esteem of people as we confidently mingled with others. Life became a breeze.

And so we went through the motions and the pounds came off. Though we’re not what you’d call thin, we’re a heck of a lot slimmer than we were. We both have 100 percent more energy and our new lifestyle brings laughter every day.

(C) Scott Edwards. Check out WeightLossDietWar.com for great advice on slimming and weight management.

I had talked about the importance of getting lots of back links to your site in one of my earlier articles. Back links are important for ranking well in the search engines. Back Link building is also called Off Page Optimization in SEO.

Now, sites that link back to your website and the page rank of those sites are important. Getting back links with irrelevant sites dont count with the search engines. It is a wasted effort. How do search engines decide about the relevance of the site pointing to your website?

Search engines consider the keywords used in the anchor text in linking back to your site. If your website is about money making than the anchor text: money making tips may be given more importance than the anchor text: recommended website.

Search engines also take into account the page title of the website linking to you. The website should be considered to be an authority site by a search engine like Google for the back link to get more importance.

In short, you should try to get quality back links from those websites that are related to your sites niche. Those websites should be considered as authority sites by the search engines. The anchor text used to link back to your site should contain your site niche related keyword.

In other words, getting lots of back links from authority sites is what counts with the search engines. How to get lots of back links from authority sites?

Everybody knows about social book marking sites and how they work. Social book marking sites like del.icio.us, digg, furl, propeller stumbleupon etc are considered as authority sites by search engines. Most of these social bookmarking sites have a page rank of 6+.

Bookmarking your site on these social bookmark sites can get you tons of quality one way links. Many people visit these social bookmarking sites, so you can get many visitors in addition to back links as well.