Posts Tagged ‘Email’

The Best Conversion Tactics For Online Marketing

Saturday, November 21st, 2009

Succeeding online takes more than targeted traffic. You not only have to attract the right audience, but get them to convert in some way. Many people think that conversion are all about buying on the spot. The reality is that for many businesses, the key to conversion is not on site but rather through their list.

If you’re already online, you probably have a list of some kind. Whether you have 100 names or many more, your list is your greatest ally in succeeding online. And keep in mind that you have the right to email individuals who have emailed you as well as signed up for your list. Many web marketers overlook all of the individuals who have submitted questions and comments as being potential prospects. To improve conversion rates, you must focus on building your list from your traffic and utilizing that list effectively.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way that you can use a list to improve conversion is through list growth. As your list grows, your total conversions increase as well. Ten percent of a hundred is a lot less appealing than ten percent of a thousand. Focus on building your list with the help of your list members. If you have something valuable to offer, encourage them to share with others who may benefit. This list growth serves you over time.

The last methods for improving conversions is constant communication. If your customers are not in the buying mood, staying in touch puts you at the top of their decision tree when considering a purchase. Your best bet is to develop a communication vehicle that doesn’t over or under communicate. As always, proper process should be followed for opt outs. Regardless, don’t email and stop unless someone opts out.

If you’re not that far down the path of building a list, I advise you to start today. Using this list effectively will improve conversions significantly, generating a nice income stream over the long term. Be sure to utilize your list properly to be effective.

Looking for help with your online marketing? Learn about my exclusive SEO training program. For email and Internet marketing answers, visit the Internet marketing forum.

Bookmark and Share

Tip #3: Four ways of Keeping Email Marketing Solutions Contacts Active

Wednesday, November 18th, 2009

The success of your email marketing is dependent on how good your list of contacts is. Email marketing industry research has revealed that three months after signing on to your mailing list your contacts begin to disappear off of your radar. This reduction in contacts’ interest should be anticipated with any contact list, however there are a few methods to ensure that this downsizing is kept to a minimum, subsequently making sure that the size of your high quality contacts is far larger. The following will provide you with four useful tactics that will assist your email marketing efforts.

“Important Client” Incentives:

Whenever you have something to sell to a customer, employing special promotions will keep your contacts’ attention on your newsletters and services. Giving a discount to your contacts that have not responded by opening emails in recent months can bring them back to the active column. Plus, sending offers to recently unresponsive contacts needs to provide them the chance to update their contact preferences etc. Gathering more data on what they are looking for as a customer and getting more current information will help you know your customer’s needs better.

Send Out a Questionnaire:

The best way to discover why a customer hasn’t been opening your emails is to ask them. Using email marketing software you can create a survey (that is quick and easy to fill out) so that in-actives can provide you with feedback. This is valuable information on things to avoid, but more importantly will tell you EXACTLY what particular users need from you so that you maintain them as active contacts. The survey will have questions relevant to your services, but be sure to also include things like a “preferred kind of message” section, or “best time to contact by email” section and of course a “comments and suggestions” section.

Go Over Your Contacts with a Fine Tooth Comb:

Often times you’ll notice that there are chunks of subscribers not responding to your emails that all have similarities. Through these similarities you might be able to determine how to get through to those groups. You might find there is a section of your subscribers that are all in a particular demographic that you haven’t been targeting in your email marketing software campaigns: young men, older women, single parents, or people in a different time zone, etc. By taking a closer look at your contacts you might get a lightning bolt idea as to why they have not previously responded and can easily remedy it so that your email marketing software yields even better results.

Test Your Email Marketing Tactics:

There is no harm in spending a little time testing-out different ways of sending to determine if it can attract a few more in-actives to the “good side”.

If you’ve always sent out email on the same day or time of day, try a few varied distribution times; see if it produces a different response. You can also change how often you’re sending your emails. If you’re accustomed to sending once a month, you may want to try sending twice a month, or once every two months.

Additionally you can modify the content of your emails to discover more about how your campaign’s effect your contacts. After you’ve taken a closer look at your contacts you may have discovered a commonality between them that requires you to change the content of the email to match the needs of those subscribers. Another way to experiment is to send a campaign in a different format. If you normally send out all text emails, then send out a more dynamic campaign; or vice-versa.

A major component is your subject line. Often all that is required of you is to change the subject line to bring back your inactive contacts. An inactive subscriber might have been reluctant to open your emails because your subject line is always the same or very similar to all the other messages sent. Your in active subscriber is likely making the assumption that if the subject line doesn’t change, neither does the content of the email marketing campaign.

Testing out different methods of sending out campaigns will activate the pulses on some of your more zombie-like subscribers, but will also give you valuable information on what their wants and needs are.

Experienced email marketers put the time in to work on their contact list. Now is your opportunity to ensure that you are getting the most out of your email marketing campaigns by putting in that added elbow grease so that your subscribers are aware of and listening to your messages.

Rudy Barell is a Senior Development Executive with Elite Email, the #1 email marketing used by businesses around the globe. Create eye-catching emails and track your success with detailed reports for your email marketing solutionsTry it free!

Bookmark and Share

How To Surf Faster Online

Wednesday, November 11th, 2009

Can you remember all those years ago when the Internet first became so popular? If you do, then you probably remember how long it used to take for a page to load after you had clicked on a link. Nowadays however, high speed Internet has made it possible to find what you’re looking for in no time at all.

Over and above new computers being so much faster than they were in the past, web hosting technology has also advanced in leaps and bounds. Of course, web hosting companies now also have a better understanding as to now space can be controlled in such a way so that it can be used more efficiently.

The bandwidth that is being used to operate a site allows more flow of traffic on the site before it gets bogged down. If the site host has a good idea of how much traffic they can expect then they can plan for it by upgrading the bandwidth. They can also limit the use of pictures and video so that the response speed is not compromised when someone lands on their site.

When a people go online they’re usually either looking for information regarding a certain subject, or they simply surfing the information superhighway to see what’s going on out there in cyberspace. Irrespective of why a person goes online, they still expect to get any information they want in as short a time as possible, and they certainly don’t want to wait for ages for a site to load. Bear in mind that people use the Internet to get specific information quickly, so if a site fails to deliver in terms of speed, visitors won’t hang around for long.

When the search engines bring them back a list of potential sites that will give them the information that they are looking for they have many options to choose from. If the top listed site does not have enough bandwidth to support the traffic then the user may not be able to get onto the site. They will definitely move on down the list and find a site that can provide the information in a timely manner.

If an online business person wants to ensure that they have a good sales record for their goods or their services, they will defiantly be sure that their site is fast. They know that the internet is meant to be quick so they will tweak their systems in a way that will provide excellent service to their customers.

Let’s face it; whether you use the Internet to shop for goods, or whether you use it for research purposes, you know yourself just how important speed is. The bottom line is; the Internet has made fast surfing possible, and of course, we should all be able to use that to our advantage.

By all means go ahead and purchase a new computer, but you need to remember that even though it will help to a certain extent, the actual speed of your surfing will depend primarily on the sites you’re visiting.

Irrespective of how fast your computer is, if you visit a site which hasn’t been optimized, the experience will be slow. On the other hand, providing you’re using high speed Internet, and you’re visiting web sites which have been setup correctly, quick Internet surfing is definitely possible.

There are so much more to tell you about billig bredbaand, so if you like what you have read so far and you want to know more, be sure to come and check out the site at hurtig mobilt bredbaand test. High speed Internet surfing for less.

Bookmark and Share

Enjoy the Pencake Ecard to the full

Tuesday, May 19th, 2009

Do you have any friend who have birthday today? If you forget to buy your friends a birthday present, will you think about sending a unique and special birthday Ecard to your friend instead?

So, an innovated Pencake Ecard will be your first choice.

Pencake Ecard is an Ecards Website with comprehensive features. All the Ecards, in fact, are created by artists with the Flash drawing application. Most of the Ecards are full of rich colour and graphics.

There are many popular Ecards in the site. You can pick up your favorite and customize it. Or you can create a new one on your own. Below please find some of the feature of Pencake Ecards.

1. Every Ecard is tailor-made and special. These Pencake Ecards are similar to traditional cards that they could be flipped like real cards and have a written personal message behind. Many users are impressed with the flipping effect of the Ecards.

2. When your friends read your Ecards, it will start with a white background and then show them how it drawn on the white background. This feature is so wonderful that everyone would fall in love in this Pencake Ecard.

3. No subscription fee is charged for sending Pencake Ecards to your friends. Moreover, the functionality of Pencake is more than what you expect.

Pencake Ecard focuses on the new generation of Ecard service that all the Ecard trends and contributions will be driven by users. And Pencake Ecard target to build an Ecard community platform that strives to bring unlimited creativity to the world.

About the Author:
Bookmark and Share