Posts Tagged ‘email list’

Autoresponder Critique

Sunday, June 19th, 2011

Everybody appreciates that a effective email marketing campaign can make the difference between success and failure for an Internet marketer and that means you need an autoresponder review that can help you assign the best service for your fledgling business. There are many out there and with monthly fees and massive potential income to consider, you will want to have a accurate idea of which one performs the best.

What you Need to Consider when Selecting an Autoresponder

An Autoresponder review will point out many things, but there are some features that need to top your list. First, delivery rate is vital. Those emails need to get through to your prospects and they need to be read. Therefore, the service needs to be proficient in reaching your prospects, and ensure that the material is not seen as spam. Emphasis is on your email marketing campaign reach the prospects Inbox.

Additionally, the service needs to make list management and analysis as effortless as possible. You can track subscriber action with ease, including who or who didn’t open each message, what links were clicked, how much revenue each message brought in and how many people unsubscribed.

I want to take a look at the industry’s top three services:

Aweber

The first autoresponder review is Aweber. Aweber is very straight forward to use when it comes to setting up a new campaign, inserting video or audio, and managing your subscribers across multiple lists. Immediately engage subscribers with the autoresponder messages, such as the initial ‘Welcome’ email to new subscribers, then drive them back to your website with successive messages, delivered on an interim daily/multiple day basis. Build subscriber trust and assurance. Personalize emails and subscribes’names and other data. The tracking is also very useful. Most autoresponder review sites will cite the tracking and monitoring of your lists as one of the premiere reasons to consider Aweber. On any given day you can analyse impressions, subscriptions, verifications, and click thrus on links you’ve sent out. Aweber does however struggle with the importing of other mailing lists and is not the least expensive version on the market.

Autoresponse Plus

Both Aweber and Get Response are remotely hosted autoresponder services. You will need to make payments, and set-up a monthly subscription, to use them. Autoresponse Plus on the other hand is a software program that you will install on your own server. As such, you will need to pay an upfront cost for the license, but you can then use it forever without paying anything. The measure of this software is that you get to customize pretty much everything. You have full access, which makes importing and using your own external email services very efficient. Regrettably, if you are not too familiar with the internal workings of the software, it can also be much more complex, requiring the assistance of someone with comprehensive technical knowledge.

Get Response

The third autoresponder review I want to recommend is ‘Get Response’, the current industry leader and a very similar to service to Aweber. ‘Get Response’ allows the same easy level of customization as Aweber, allowing you to attach documents, audio, or video, copy in messages from any format without extra formatting needed, and make certain delivery on any day of the week, through any email filters.

Autoresponders are one of the three services every business owner needs – right after hosting and right before outsourcing. If you are not yet signed up for one of the three autoresponders above, re-read this review carefully and select one that fits your business’s needs.

Should you require further information on this subject, or would like to read other reviews by the same author, make sure you take a look at Jon Kews’ website For Further Information on the Above..Click Here, or For Alternative IM Methods. Unique version for reprint here: Autoresponder Critique.

Building A List Of Email Addresses To Market To

Thursday, December 30th, 2010

There can be no debate that the Internet has changed the way people live, communicate and do business, and direct marketing is certainly no exception. In order to compete in this digital society, you will constantly need to build up your email database to ensure you are reaching the maximum amount of potential customers with each direct mailing piece you construct. In this article we will show you how you can do just that by simply tweaking your current style.

Research shows that the majority of direct mail companies have email addresses on a mere 5 percent of their customers, and while the reasons for this are many, perhaps the most glaring one is that they have never asked for these addresses or if they did, the request was squeezed into the remaining space on the page or buried somewhere else in the mailing. According to experts, this is a mistake, because the best way to increase the size of your email address database is to begin asking your current customers for their email address each time you make contact with them.

Asking for email addresses can be accomplished in a number of different ways, but the best approach is to take advantage of your current marketing strategies. This can include your direct mailers, your telemarketing branch, and even web page collection in which you give customers an incentive-free newsletter, discounts, etc,–for registering their email address when they visit your site. If this is the strategy you choose, be certain to include this on your landing page and in a place where it will be easily seen.

The strategy of asking for email addresses is certainly cost effective, but this process can be rather slow and deliberate. If you are looking for a more rapid approach, albeit one which will cost a bit more money, you can use an email appending service. An email appending service is a process in which you match your current postal database with a third-party, permission-based email appending database. This type of email collection can realistically increase the size of your email database by 25 percent in a matter of 3-4 weeks.

Email has become the most effective marketing tool there is for direct marketers, giving them an opportunity to reach thousands of potential customers at the click of a mouse. To build up your list of email addresses, follow the tips above and you’ll begin to see your database grow exponentially over the next several years.

Learn More : Email Lists

Convert Your Visitors to Subscribers

Tuesday, May 12th, 2009

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some individuals say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitors name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to them.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve ” the easy, wise way.

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