Posts Tagged ‘e-commerce’

Find Out Which Paid Advertising Is Better For Business

Thursday, May 10th, 2012

Lots of people have turned to the internet to make money. Effectively marketing your merchandise on the internet is the key to your success. There are several techniques that do a fair job but the method that is proving to be the best is pay per click advertising. At the top of the list of search engines are Google and Yahoo. This is were you might want to start to find out which paid advertising is better, Google AdWords or Yahoo Pay Per Click.

Even though Google is the leading and most competitive of the search engines, Yahoo has many advantages that should be considered as well. The goal is to find the tool that gets the most conversions while spending the least amount of money. Conducting some research to find out which system will best meet your needs is important. The great things is that if you are not satisfied with the one you choose it is simple to change to a different system.

The PPC, or pay per click advertising system offered by Google is AdWords. AdWords places your ads and they appear when specific precise search terms or keywords are used. A fee is charged every time someone clicks on the ad. The clicks will lead to a sale that ideally makes up for the fee that is charged. Google also has a tool that helps with choosing keywords that are commonly searched to send business to your web site.

Advertisers are able to run ads continuously at a very low price using AdWords. Also, using very specific ads pertaining to a product will lower the cost of more. Your ads will be more visible in both the search results and related pages.

With Yahoo PPC, specific ads are also used to increase traffic to your web site and improve the sales of your services and products. As with Google, there is a tool that can be used to generate keywords that are searched the most, and a fee is charged only when someone clicks an ad.

Additionally, the Yahoo PPC system delivers very targeted traffic due to the ability to choose keywords that are very specific to your site, products, and services. As with Google, the potential to increase sales is great since those landing on your site are specifically looking for what you have to offer them.

You also have the ability with Yahoo PPC to determine and set a specific budget what you want to spend on ads each day. Yahoo also offers a tool that will show how the traffic on your web site converts to selling. Additionally, your site is more visible and is at the top of the search results pages of Yahoo and a number of other search result sites.

With either PPC system, it is up to you to choose the most effective keywords or phrases that are relevant to your products and services to make certain the correct audience is targeted. Pay per click systems provide immediate exposure of your site and products and increased sales. Take time to research Google AdWords and Yahoo Pay Per Click to find out which paid advertising is better. Find out more on Google Adwords Management service at Malaysia Website Design and Development

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Take The Best Opportunities And Keep Energy High

Monday, April 23rd, 2012

It is so easy to fall back on an apparent safe and risk-free course. We know that we all do it. Whether it is just following the same food or travelling habits, or sticking to a trusted operating formula, in a work context, that creates safe and valuable output and earnings. So how do we nurture courage? How do we step away from that comfort zone? How do we judge when an opportunity is certainly worth exploiting? Or when it is approriate to let it go.

First of all, you have to believe in your own courage. Can you accept that it really is a positive quality, to facilitate your innovation, energy, passion and resilience? For sure, a courageous mentality means more brave and risky efforts. It means more steps into the relative unknown. And, as a consequence, that means more pitfalls and potentially more failure. Either from random misfortune or your unforeseen mistakes. It will happen. So your courage and resilience comes from accepting that sometimes not everything will go your way. Sometimes you will be successful. But sometimes you will need deep courage to carry on. Then you have to trust your own judgment. To judge when you decide to still doggedly hang on in there, regardless. Or to trust when your instinct tells you that it really is better to cut your losses and get out fast.

Checklist for the Master Entrepreneur?

1. Will I learn from this relative leap into the unknown, whether I succeed or fail?

2. Is this opportunity new, innovative and differentiated enough, to have great upside potential if I put my full energy and skill into it?

3. What are my exit criteria and my stop-loss position if things start to go wrong?

Checklist for a Cautious Optimist?

1. Do I currently have the time, energy and available cash resources to make this opportunity work?

2. Should I wait for something even more compelling?

3. Is my safety net strong enough right now – and worth deploying against the downside risk of this opportunity failing?

Let’s recognize that there are few of us who go around consciously seeking continual courageous acts. Quite often, they arise as a result of another event that prompts you to act in response. This may be a confrontation that you are not prepared to accept. Or alternatively a threat to your current business, or your pride, or your livelihood, that means that you just have no alternative, other than to respond. In that situation doing nothing is not an option.

However, these acts of courage to take an opportunity do need a really conscious effort and a state of mind that reflects a hunger for more. This is often driven by internalized needs to prove something to yourself. And these needs offset any doubts or aversion to risk.

So with enough passion, focus, drive and energy, the doubts fall away and courage comes naturally, to the Master Entrepreneur. Nurturing courage for the Cautious Optimist is often not so easy, because there will always be a stack of reasons not to take the opportunity. With real confidence in yourself and an understanding of the balance of reward versus risk, you still just have to give it a go. To learn much more about yourself, whether the venture works or not.

Alan Taylor has been a serial entrepreneur in e-commerce, as well as driving value through technology-led change as a director of leading companies. He now consults to clients of the world’s leading enterprise software company, on performance optimization. Get his insights to and learn from his experience on Web Profits Masters Internet Marketing Strategies

Internet Marketing And SEO – Ingredients For Success.

Tuesday, February 14th, 2012

With so many SEO services promising to ‘turn your website into a gold mine’ it is little wonder so many people are disillusioned with SEO, see it as a waste of marketing dollars and dismiss it as a viable option. The problem is, they don’t realise that SEO is only part of the jigsaw.

The problem is that overly enthusiastic ‘get you on page one of Google’ advertising by SEO services has promised too much – causing many people to incorrectly expect that an SEO expert alone can make them prosper. When this doesn’t happen, the blame is unfairly laid at the door of SEO. This is a great shame, as many businesses that COULD be generating leads and making much more money from their Internet presence are missing out because they have abandoned SEO.

The truth is, search engine optimisation is essential. But it is only a PART of your overall Internet marketing plan. To really see results, you need to appreciate the difference between SEO and Internet Marketing, so you can implement BOTH strategies into your marketing plans.

In brief, the job of SEO is to bring traffic to your site. It is the skill of optimising your site, so that people can find you when they search for specific keywords. The problem is, in all the excitement, it is easy to overlook the reality that ‘traffic’ doesn’t necessarily turn into ‘paying customers’.

Another way of looking at it is to compare your site to… say… a retail shop. As many bruised and broken business owners have experienced, being in a shopping mall with high foot traffic doesn’t always produce a high customer count. It happens too frequently – where a retailer paid a lot of rent for a good location, but fails because their marketing, pricing, customer service, presentation, and a multitude of other issues brought them undone.

Just like the shopping mall, SEO gets the traffic, but you MUST turn traffic onto customers. Internet marketing takes the baton from SEO, with the objective of converting ‘traffic’ into ‘paying customers’. It involves a copywriter and marketing strategist, working closely with your web developer to get the job done.

With Internet marketing, the end game is to cover a wide range of issues, including:

Build your brand, increase the perceived value of your offering so people will see the VALUE, make you more appealing than your competitors, reassure your target market about your ability to deliver on your promises, overcome objections and pull people through to the point where they buy or act in some way.

All of this takes work, and it is very important work. If these issues are not handled correctly by your marketing team, (with a consistent, steady process of measuring results, fine tuning and testing the pages of your website), your investment in SEO will be wasted, as you won’t capitalise on the traffic that is generated. Here, at our SEO Brisbane agency we are helping our customer to concentrate their efforts only into highly profitable projects.

Before you market anything online, make sure you visit our Marketing Ideas Bank website and subscribe to our Brisbane SEO Services. Let us know how we can help you! Our knowledgeable team will provide you excellent advice here at our SEO Marketing Brisbane office. Hope to hear from you soon!

Why Everyone Needs To Be An Internet Guru Of His Own Niche To Earn The Most Money In The Business You Pick

Thursday, December 8th, 2011

Why everyone needs to be an internet guru of his own niche covers a lot of ground. Learning how to do this well can help your own business opportunities and make sure that you are successful. Here are some reasons that can help you achieve this status and help you learn to create your won strategies to make sure that you are getting the most you can from your business and the ways that it can help.

Understand everything there is to know about your product since this is one of the best ways to make sure you can sell it well. The ones that are most successful in their business are the ones that are experts at their products, and all top sellers use this trick to be the best. Make sure you are passing it to your down line so they can also learn from you.

Effective marketing is also important, and you need to know how to do this well. You also need to understand why it works and what does not work. This is a way for you to be able to develop your own strategy and omit those things that are not working and fine tune those that are. Pass this along to the rest of your team, so everyone is being successful with proven strategies so you make more money.

This can also be used to help you create new ones and . Out the best way to implement them. This is one of the best ways to make sure that you are getting your product out to the most people as possible. Teaching it to others can help everyone make money.

Knowing how your down lines work for you and how they create an empire for you is also something you need to know. This can then be taught to others so that they can generate more revenue, for you and them which is going to help keep more people in the program in your down line. By using this successfully, you can create a large team who in turn is also creating a large team so everyone makes a hefty profit.

Learn new things and then place them into practice for your business. Making money is what it is all about, and the better you are at the strategies the more you will be likely to make and be able to be a success and teach others the same methods.

Take it a step further and learn how to network with your down line through webinars, blogs and other social media. Not only will this help you with sale strategies, but it can also help you know everything about marketing. This makes you an expert and gives you a fast way to share information easily and quickly and gives a way to get the feedback you need.

Why everyone needs to be an internet guru of his own niche will help you do the best job that you can, make money and be able to educate those you sign up under you. This skill and knowledge is key to making the most from the programs.

If you have the dedication and the interest to work and learn, you can be an Internet Web Design guru in your own business. You should make use of Website Design Malaysia to create a powerful and fresh web presence.

Effective Tools Used For Book Promotion Efforts

Saturday, October 15th, 2011

There is no question that writing a book is something that is an incredibly powerful accomplishment that should be celebrated and promoted as much as possible. Truly, upon completion, the next challenge often becomes the ability and strength of popularity of the book among the general public and audience which could prove to be somewhat challenging of a process to undergo. With this in mind, upon completion of a book, one should consider the most effective book promotion ideas in order to spread the word as effectively as possible about the book overall.

Most often, the launching of a book is a very high attended even by those that are aware of the book and many others within the book industry. In fact, these are often attended by book enthusiasts within the knowledge base of that particular book being published. These events are often incredibly solid sources of book sales and overall publicity being increased in order to generate even more sales.

Quite often, the publisher of a book already has a network of people already in mind for the networking and promoting of any book under any given genre. As this is often the case, much of the marketing and popularity of the book is already established. This pool of people, however, should be increased as much as possible for the increased chances of success.

As with anything today, the publication and marketing of any book is often riddled with an incredibly small budget that must be maintained and adhered to at all times. Within this process, there are actually quite a few proven and successful techniques employed in order to remain within budget and still successful promote any book. Keeping them in mind and actually using them are quite powerful resources for the selling of any book overall.

Book promotion efforts are often incredibly successful and cheaply performed by the creation and bulk mailing of post cards. This is an incredibly powerful source of getting the word out and assisting in making the sales efforts of any book an incredible success. As this is quite often the case, the post cards should include a book theme of some sort.

Also, book marks are incredibly powerful. Book lovers love book marks and love receiving them. They are very inexpensive to create and distribute and often lead to greater sales levels.

Most promoters of any book are also able to print posters to advertise the book launch event. These are often posted in book stores that are hosting the events and anticipating having the book available for retail. Thus, this is often a very inexpensive and direct promotional marketing technique.

Finally, book promotion is also incredibly successful when performed on social media sites. Basically, using Twitter and Facebook are incredibly common sources of advertising. Sending the word out is something that is incredible for many in this process.

Get cutting-edge publicity and book promotion methods at the famous Annie Jennings PR website. Book authors can discover special marketing reports to to help you achieve outstanding results. Experience outstanding results for yourself, your business and for your book promotion efforts.

Benefits Of Using Radio Publicity For Promotion

Friday, October 7th, 2011

Radio is one medium that has seen a lot of ups and downs over the years and have lived through all those. The best part is that over the years, as things changed and new modes of communication and information came up, radio managed to carve a niche for itself in broadcast communications. Today, there are many loyal radio listeners and there are many programs that have audience who take interest in the field or domain. As a result, there are a lot of advantages of using radio publicity for promotion.

The biggest advantage of the radio communication is that it is available in almost every place where people inhabit the planet. The other aspect is that today, the devices required for receive the radio signal have become commonplace so people can listen to it almost anywhere. The original radio receivers were independent devices. Today car audio systems, MP3 players and cell phones have integrated radio receivers. This means that regardless of where you are and what you are doing you can access radio.

As people can access radio signals anywhere, they tend to listen to it at times when they cannot do a lot anyways. This is the best time to get your message through to the people and engage them. There are two common ways promoters exploit this reach of radio. The first is the standard option of player advertisements between shows; this is done in television too.

The other more effective form of publicity over the radio is the use of interviews and talk shows. There are many radio stations that have talk shows catering to wide range of topics. As a promoter, if you are in the right domain, you can use the talk show appearance to boost the popularity of your product or service.

The advantage of using radio talk shows as a publicity medium is that the audience for the show are people who share some interest in the area of your product or service. An educated audience is great; as the message would be more effectively delivered. Besides, the talk shows allow a person to talk at length and explain the concepts better. Individuals like authors and gurus or thinkers can promote their books or message well using radio.

Publicizing the product, service or just your message over the radio is very inexpensive means of advertisement. There is no investment in creating an ad, nor is there the recurring cost of playing the ad on air between shows. Just come prepared with what you want to discuss and take part in a talk show on air. You can deliver a more effective message than advertisements.

The radio appearances need not always be physical presence. Many radio shows do call in their guests rather than inviting them to the station. This is convenient for both the host as well as the guest. Even the audience can interact with the people over phones which are great.

All in all, the radio is a very popular broadcast medium. It has a wide reach and the right components for targeted advertisement. For individuals it is a cost effective alternative too.

Discover more articles on radio publicity and book promotion at the famous and action-packed Annie Jennings PR book and radio publicity website. Get outstanding radio publicity and author book promotion fast.

Make Your Online Business Successful

Saturday, August 6th, 2011

Everyone knows a web business is a tough. Without the proper know how and the tools to make your site as good as possible, your business might fail. Every day new sites are working to optimize their rankings.

A term widely used today by many e-commerce sites is search Engine Optimization or SEO. Search engines are the most widely used internet tool to find products or information people need.

The top ten search results on the first page are what the majority of people use on search engines. This should be your goal. The top half of the page would be even better. It is important to try to grab a top spot or to make your ranking even better. Your link has a better chance of getting clicked on when you rank high. The more traffic you get to your site, the more business for you.

Why do you need search engine optimization? Search engine optimization makes your site income generating with a high volume of traffic.

Here are a few ways to improve your search engine ranking. You need to change or add to your site lots of information about the keyword phrases that are popular in regards to your sites niche or theme. Rewrite your sites contents so you can get the right keyword phrases without making it too commercial but light and informative.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

You will be able to find more tips, guidelines and methods for search engine optimization on the internet. The more knowledge and information you have the better. This may require a little time and effort but it will help you in getting those high rankings.

You might want to consider spending some money to enjoy the benefits of better traffic and more business for your site and company. This might be the way to go for you. My choice is article marketing.

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Email Deliverability Suggestions To Ensure Your Email Is Not Blocked

Thursday, August 4th, 2011

Many online marketers count email marketing as an essential tool, despite the rise in popularity of Facebook and Twitter. The reason email is so efficient is because most people use it daily, so leveraging your emails can give you a way to increase your sales and your profits. You also have the ability to build relationships with your subscribers. However, if those emails aren’t reaching their destination, all your work will be for nothing, so you’ll need to address this issue. This article will discuss three tips that could help you improve your email deliverability rates.

However, in order to make email marketing work for you and actually give results, it’s important to get your emails delivered in the first place. In this article, we will look at three effective suggestions for boosting your rates of delivery. And to also be certain that your email goes to the recipient.

Do not use email attachments because they generally have viruses. In addition, some email attachments are very large and will bounce back from some of your email recipients. If you have info that you want your readers to download, upload it to your website first. Then send a download link in the email. If you have noticed, the best method for sending any type of file is with a link. This is an safe way to send a file to your recipients. In addition, it makes your deliverability rate higher.

Besides, if you do decide to use an email service provider for your marketing efforts you won’t be paying for extra subscribers that don’t exist. Don’t ignore this tip if you want to protect your marketing reputation and keep your costs down at the same time. Last but not the least; implement authentication protocols such as Domain Keys and Sender ID. Having verification is helpful in more than one way.

First, it brings all phishing or spoofing scams to a halt. Secondly, you don’t have to be mixed up with spam. You will be a lot more safer when you put these protocols into action. This is because in the long run your business’s brand value also matters. Quite obviously, you would never let your company brand be affected. In a way, by adding on validation to your email advertising campaign, you are creating more chances for success and producing a stronger campaign. In conclusion, this article talks about how to be professional internet marketers and how to not be labeled as spam. It is not difficult, but common sense to use these suggestions when starting a email marketing campaign. Your response rate will go up when your subscribers start getting your unblocked emails in a consistent basis. Then, you will be able to use your email marketing campaign more to your advantage.

There is no reason to ever purchase a leads list of people interested in emails, when you can get them for free using different social sites. You only need one thing; Knowledge! Hey, read this great article about internet lead generation and read how smart people do it.

Useful Pointers When Shopping Online

Thursday, July 28th, 2011

Just a few years ago, nobody did their shopping online. Well, some people did, but most people wouldn’t trust their credit cards to an online vendor. Nowadays, it’s still a burgeoning marketplace, but the internet is the way million of people shop everyday.

What was completely unthinkable just a few years ago is almost the norm now: Millions of products bought and sold over the internet almost every day. Delivery is a cinch, and so is payment. And many many people are making lots of money on all sides. It represents a real revolution in the way merchandising is done. In fact, some people are calling it a new industrial revolution.

Despite the 1990s dot com bust, online buying and selling has grown at a rapid and rapidly fluctuating rate every year. It seems that as soon as any site goes down, a dozen more pop up to take its place.

The online marketplace is really the buyer’s paradise, as e-commerce sites all vie for the most consumers. Competition traditionally drives the price of similar goods and services down, while websites try to differentiate themselves by providing the best service.

Of course, there is the concern over the security and privacy of financial data such as credit card and bank account numbers. Can the web be trusted? Well, many people are afraid of just such a possibility. They say fraud and ID theft is a deterrent.

But it is also important to take into account the professional opinions of professional experts. They indicate that these sorts of crimes, while frequently blown out of proportion on the media, are actually remarkably rare or unusual. While it does happen, they say it is really very easy to keep yourself protected. Just shop like you would in the real world – with people you know you can trust.

You can also take solace in the fact that your credit card statements do not reveal important data that could be used to track your sales. They will show who you buy from, but not what you buy.

So, if that doesn’t convince you, you don’t have to do your shopping online. But the safeguards do exist, and the lure of online shopping is sure to win you over eventually.

Read more of this author’s work regarding topics like food safety thermometer and healthy breakfast foods.

How To Make Money – Four Steps To Success

Tuesday, January 11th, 2011

The reason why some entrepreneurs know how to make money is because they are keenly aware of the four principles of marketing success. Regardless of your offer, these principles are applicable. If you are still trying to determine how to make money, be sure that you continually apply these principles to your day to day marketing efforts.

1. Get the attention of your audience.

The good thing about the internet, is that it places the entire world in your market. The bad thing about the internet is that it brings competitors from all over the world. With that being said, it is important that you stand apart from the competition. At first glance, your advertisement must clearly indicate that your product or service will provide a solution for those in the target market.

2. Put your visitors in suspense with your ads.

As soon as you have grabbed the visitor’s attention, it is important to show how your offer will solve their problem. One method which I strongly prefer, is not actually showing the visitor everything on your website, but offering a solution in a free report. Doing so requires that the visitor provide you with their email address, which adds them to your marketing list. Make the visitor realize that if they do not take advantage of your free report, they will be missing out on something valuable.

3. Paint a picture for your soon to be buyer.

You have already identified your target market, and what this market needs. Now the goal is to allow visitors from this market to envision their lives once their needs have been met. One of the most compelling ways to do this is to give them living proof. By this I mean testimonials of people who were in a similar situation, but found the solution with your offer. Make these testimonials part of your free report.

4. Compel the buyer to act.

It does not matter how much a potential buyer wants to take action if they never take action. Therefore, you need to give your buyers a push in the right direction. This can be done by offering a bonus to the first fifty customers, or highlighting the fact that quantities are limited.

If you want to know how to make money, applying the aforementioned principles is an outstanding start. Just remember that consistency over time is the name of the game with internet marketing. So many people give up far too early when they do not see immediate results. This is premature, and something that you must guard against.

If you have had a difficult time learn How To Make Money, you will benefit greatly from the four principles outlined in this article . So many individuals discover what they must do to Make Money as soon as they receive the direction that they require. Drop by and see what we are about at