Posts Tagged ‘direct marketing’

Building A List Of Email Addresses To Market To

Thursday, December 30th, 2010

There can be no debate that the Internet has changed the way people live, communicate and do business, and direct marketing is certainly no exception. In order to compete in this digital society, you will constantly need to build up your email database to ensure you are reaching the maximum amount of potential customers with each direct mailing piece you construct. In this article we will show you how you can do just that by simply tweaking your current style.

Research shows that the majority of direct mail companies have email addresses on a mere 5 percent of their customers, and while the reasons for this are many, perhaps the most glaring one is that they have never asked for these addresses or if they did, the request was squeezed into the remaining space on the page or buried somewhere else in the mailing. According to experts, this is a mistake, because the best way to increase the size of your email address database is to begin asking your current customers for their email address each time you make contact with them.

Asking for email addresses can be accomplished in a number of different ways, but the best approach is to take advantage of your current marketing strategies. This can include your direct mailers, your telemarketing branch, and even web page collection in which you give customers an incentive-free newsletter, discounts, etc,–for registering their email address when they visit your site. If this is the strategy you choose, be certain to include this on your landing page and in a place where it will be easily seen.

The strategy of asking for email addresses is certainly cost effective, but this process can be rather slow and deliberate. If you are looking for a more rapid approach, albeit one which will cost a bit more money, you can use an email appending service. An email appending service is a process in which you match your current postal database with a third-party, permission-based email appending database. This type of email collection can realistically increase the size of your email database by 25 percent in a matter of 3-4 weeks.

Email has become the most effective marketing tool there is for direct marketers, giving them an opportunity to reach thousands of potential customers at the click of a mouse. To build up your list of email addresses, follow the tips above and you’ll begin to see your database grow exponentially over the next several years.

Learn More : Email Lists

What Exactly Can A Lead Capture Page Generator Do For Your Business?

Monday, April 26th, 2010

Are you always trying your best to grow your business rapidly but to no avail? Are you conducting most of your business affairs via the Internet? By now, you should know that running a business entails a lot of hard work, dedication, and patience. But then, all of these are not enough if you get too exhausted doing everything manually. If your answers are YES to both questions and if you are just about breaking even most of the time, then for sure, you will be unburdened when you use lead capture page software or lead capture page generators. They will be able to literally make your life easier. What exactly are they? How will they be able to help you and your business?

A webpage that is created for the sole purpose of highlighting the benefits of your products and services in ideally an effective manner is called a lead capture page. Because it has the ability to boost your sales, a lot of strategizing should be done when making one. Usually, its design is simple yet catchy and will encourage potential clients or customers to fill out a short form with their personal details. You will then have access to this info. You can use them in order to convince potential clients to become paying ones. A lead capture page will help you create a positive impression, and since first impressions last, you can say that it can either make or break all your online marketing efforts.

Having a lead capture page that works well is not enough, though. What if you get a lot of hot prospects signing up for more information but you are not able to attend to them right away since you are too burdened with organizing and routing them to the right sales person manually? You would end up having them go to waste. Of course, this is the number one thing that you should avoid. When you have a lead capture page generator in place, then you will not have to worry about having those hot prospects go away without a fight. You can now spend all those seemingly endless hours doing manual labor closing deals, instead.

Doing your business in an enjoyable manner is very much possible once you have lead capture page software up and running. Regardless of whether you want to have your customer base grow rapidly or want to sell those leads that you generate, a lead capture page generator will make your life a whole lot easier.

Don’t ever allow those hot prospects go away. If achieving everything that you have ever wanted in terms of your online marketing efforts is what you want to attain, then it’s high time you utilized a lead capture page generator. Not only will it allow you to grow your customer base, it will also be able to make you generate much more revenue than you have ever had before. The best thing is that you can achieve all of these without having to exert too much effort.

If you want to do away with time-consuming tasks as you expand your business, lead generation software will be able to help you. Visit Instant Leads today to get instant reprieve through lead delivery systems that will take your business to new heights.

Marketing Budgets Take A Hit

Friday, April 17th, 2009

With marketing budgets facing significant reductions across the board, each dollar spent needs to do more. This is only possible when you think about your most effective marketing campaigns and scaling those activities to achieve true success. When times are difficult for marketing budgets, improving performance is a must.

How can you do more with a shrinking budget? The answer is simple. Create more way to market in a viral way. Essentially, let others do the selling for you. Here are a few suggestions for getting your marketing moving.

Leverage all you do. Whenever you make a contact with browsers, prospects, customers, or friends, consider how you can communicate information about your products and services. Is there a way to use each interaction as a stepping stone to assess needs, offer solutions, and move individuals through the purchase decision process?

Start a referral campaign. You’d be amazed at how many companies do not have a standard procedure for acquiring referrals. It’s simple to begin a referral campaign. The quickest way is to simply ask your previous customers for the contact information of others who might benefit from your product or service.

Focus on creating a dialogue. If you are interacting via multiple media such as fliers, letters, emails, etc, make sure that you include valuable information and promotional offers. This can keep your business moving forward and is easy to implement. Think about adding a promotional postcard to your next package with an offer your customers can’t refuse.

Keep testing new things. Especially in tough times, it is very important to dedicate a portion of your budget toward trying new marketing methods or ideas. Even if it is just ten percent of your budget, all it takes is one success idea to have a significant impact on your lead flow or revenue.

Improving your marketing results doesn’t have to cost a lot. Some of the most effective marketing campaigns cost literally nothing to begin – think viral marketing and you’ll get the idea. Consider how you might be able to make the most of the campaigns that are already working and continue to scale them. To often, successful campaigns never fully realize their true potential.

Offer a free download on your website. What can you do to attract more visitors and have them give you valuable information about themselves? The information you provide could be a free informational packet, checklist, or video. If people want free, you can give it to them but remember to ask them for something first. Be the master of get/give and you can build your list quickly.

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