Posts Tagged ‘corporate communications’

How To Publicize Your Book With Annie Jennings PR’s Tips

Friday, April 6th, 2012

Writers and authors want their work to be read by many; it will mean that they can keep on writing for a living and not as a side-line. Starting out is always hard for any first-time writer. You do not know what to do or how best to market your work. You will probably not be able to afford a high-quality, big city P. R. Firm to do your marketing for you. You may not even have an agent. So how do you get your work known? Is publicity the answer?

Many authors have had the smart idea of writing books about how to promote their books. They are serving their own needs by catering to others just like them. Some books are better than others and some may be just scams. However, you should look at what these authors are doing to get their books bought in the first place. They use new technology which can be free. Use the internet. Create fan sites. Try to link yourself up with as many search engines and online retailers as you can.

Authors living in rural areas may actually sell more copies. It is nothing for someone from New York city to write a book and be published. Hundreds do it every week. But when you are from a small village in New England, people in your area will pay attention. You will get interviewed on local channels and by local papers. Use all of these opportunities, especially because it costs you nothing. Being a mysterious, reclusive writer should be saved for once you have actually become well-known. Then you can pick and choose your public appearances.

You must think about your own image when you promote yourself. Be a professional, above all else. Off-color or non-funny jokes will hurt your image, as well as if you dress like a slob. You also need to know just how much you should tell about your book. If you reveal the whole story, no one is going to bother reading it. Speak intelligently but do not alienate people with intellectual babble. You must be personable and just a tiny bit mysterious while still forcing yourself onto people’s radar.

Dress well, too. If you do not dress professionally for public appearances, what makes anyone think that you can write professionally? Play up your contacts, you affiliation with local schools or business or sports teams. Make people proud that you came from their area. Keep in mind that people know your parents or remember you from high school. They want to see what you have done with your life.

You cannot be shy when it comes to advertising. Do absolutely anything you can (without making a negative impression of yourself). Do commercials, be in local magazines, even put up fliers yourself. You must be a business person. Sign autographs at a local book store. Make deals with companies who promote you and give them a cut of books they help you sell. You goal is to climb to the next tier of celebrity and then the next, as selling your book is your livelihood.

Discover more important strategy on how to use book marketing principles to Discover lots of publicity. Experience the outstanding fun and success of a professional media campaign that focuses on promoting books. You can achieve your objectives when you know the right strategy to use.

Become A Top National Expert Using Publicity For Career Success With Annie Jennings PR

Thursday, March 1st, 2012

Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out. Create five talking points for each of your expert topics you listed. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise” and so forth. Under each talking point create several lines of discussion or commentary.

Your professional and expert BIO is the first thing you need to create. Pack it with evidence that you are an expert in the field such as your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or media placements you have received. Your bio should support your area of expertise and leave out the personal information that does not matter to the media such as hobbies or how many kids you have although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Create a list of the shows you want to on, or the media you want to get into and build a list of contacts at the media outlets. You will introduce yourself to your media contacts and then once a story hits the news where you are qualified to provide talking points you can connect with your contacts. They already know you and it will be more likely they will choose you for the opportunity.

Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst. Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move fast. Experts are well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.

Be sure to invest in media training so you know how to talk to the media. They want clear concise commentary without meandering or long-winded answers. Quick and accurate analysis is key. You want to work out certain trouble spots in advance of your TV appearance such as talking with your hands, blinking your eyes too much or talking slow with a lot of distracting and annoying “ummmm’s”.

Find more strategies about creating expert status by Findting TV publicity. Experience the tremendous success to your career by Findting publicity on tv and other media such as radio, magazines and internet news sites. Plenty of resources available to help you go to all new levels of success.

What A PR Firm Can Do For You And Your Business

Monday, January 16th, 2012

The acronym ‘PR’, as in a PR firm, stands for public relations. The agents employed by these firms specialize in marketing people like actors and radio show personalities, as well as businesses. Their assistance is helpful in making sure that a business or person makes the most of their opportunities.

Well-written articles supplied by PR firms about their clients are sometimes published in local newspapers and magazines when they have a slow news day, to fill empty spaces. These articles can provide free publicity, and knowing that your PR firm wrote them means they are both well-written and will feature you or your business in a positive light.

If similar articles can be landed in national magazines and papers, they can make your company more popular both with customers and other businesses because of the perception of your popularity. PR people write and attempt to get these articles published, and they sometimes succeed because of pre-existing relationships with the editors and other company bosses. This is a good reason to have a PR professional do it rather than try to do it yourself.

Marketing your business is incredibly important — without advertising yourself somehow you won’t get any business. The most minimal advertising are signs on your business’ window, websites, and word of mouth, but can be up to and including television spots and billboards. A good PR firm can be responsible for performing or commissioning surveys that will inform you where your advertising will be the most effective.

The analysis of surveys can be tedious and difficult to do for those without experience. But it is necessary to get the best and most accurate data about where to target your advertising. If your PR firm does it for you, you can get all the same benefits without doing the work.

Because they are established in the business of promoting people and businesses, PR firms are invaluable assets in networking. By matching businesses and people together and talking up your business or skills, they can help you make connections in the your market that will lead to more connections over time. This is one of the best reasons to employ a PR person.

When picking a PR firm, remember to consider if what they can give you will meet your needs. Consider whether you need a firm or if a single person could do the job effectively (and for less money). If you need a PR person with experience within your industry, find out about their professional history in the field before hiring them. For some businesses this will be less of a consideration than for others.

Remember that the PR relationship isn’t one way. You’ll need to do your part in keeping the PR agent up to date with your company. It’s hard to market something that you don’t know enough about. You should also spend plenty of time with your agent, because the more personal your relationship with him or her is, the more they will care about what happens to you.

Discover numerous excellent articles on why to use a PR FIRM at the Annie Jennings PR FIRM website. A PR FIRM can help you achieve incredible results with your book publicity campaigns.

The Mindset & Sercrets Of Success For Success And Happiness

Monday, March 8th, 2010

Want to find out how to be wildly successful in your business? How do others achieve their optimal potential? What do successful speakers, experts and business consultants have in common? Let’s find out. The first thing is that successful people, in business and in life use their many resources to the max. They find out about and use publicity, promotion and branding strategies so they can create a competitive advantage for themselves. They, in turn, get new clients, land lucrative speaking event and earn big money.

Want success? Get ready to take action and take responsibility for your own achievements. Keep in mind that people are only limited by their committment to their success and their knowledge how to make it happen. You can have tons of committment but without the knowledge on how to get the things you want you will only be half-baked. People who make it big know this and never stop learning new strategies. They are ready to invest in their learning, both in time and money as they know they are their best investments. To make it in business, one of the secrets is to create a set of services and a business model that is optimized to deliver the outcome your target clients want to buy. To be successful, you need to pursue it each and every day, all day long.

Use the media, marketing, publicity and promotion to showcase your knowledge. You client will love that you are successful and they will be drawn to work with you. Success generates success and just the opposite is true. If you project failure, who would want to invest in you or your services? Your clients want to invest in a sure thing, so become that sure thing for them. They won’t care so much about how much you cost but they’ll care more about how many benefits you can bring them.

Be content driven in your communication with your prospective clients. Content that is king in marketing and promotion. Your goal is to share your message and do an outstanding job on your media interviews and in your newsletters. Pack your website with information to enrich people’s lives. Have a bigger vision. Focus on sharing your knowledge responsibility with respectful marketing and your new clients will come. Take responsibility for your success. Use media placements such as radio interviews, TV appearances and commentary in newspapers, magazines and online to drive your marketing. Do not blame others for anything. Be accountable to yourself.

Enjoy yourself! Listen to your intuition, your instinct and your feelings. If something seems wrong to you, don’t do it. If your gut says yes, go for it. Consistency over time yields the best results. Take action, do it everyday and watch your success roll in!

Access additional business promotion tools for your terrific success in business and in your life. Find out how to use publicity, promotion, book promotion and marketing strategies to experience your potential now.