Posts Tagged ‘business development’

3 Seo Tips That Will Help You Rank No1

Friday, December 30th, 2011

Sometimes it is just the tiniest of things that can make a Large difference with SEO ranking results.

Here are three tiny things that will make a Bigger difference if you apply them all the time.

1. If you are going fishing make sure there are fish and not too many fishing people.

2. Title is everything.

3. Being bold makes you stand out.

If you are going fishing make sure there are fish and not too many fishing people.

If we were going fishing as a professional, we would do one thing before we throw our nets into the water, we would KNOW that there are fish there to be caught! A professional fisher person does not throw their nets into the water BEFORE doing a radar scan to check for fish. If you are smart at SEO you will do the same! You will also not go fishing where everyone else is fishing, this is common sense.

When it comes to a more abstract world like SEO sometimes we forget common sense. So let’s remember!

In the SEO world making sure there are fish is making sure that there is traffic for a keyword we are selecting to rank for. Use tools like Google Traffic Estimator (just Google it) if you are short on funds, and if you have a little bit of money, go get yourself a WordTracker account (they also have a free tool as well which is good). These (and many other traffic tools) will tell you that there are ‘fish’ for the keywords that you want to rank for.

The next part of the tip is not to fish were everyone else is fishing! This makes logical sense but often forget that it’s best to fish were there is little or no competition! So look for keywords that not may people have content written for but a lot of people are looking for.

Page title is everything.

In the SEO universe the page title is the ‘secret weapon’ of the master ranker! Here is one thing to remember, make sure that the page title is as close as possible to being 100% the keyword you want to rank for as possible. The page title is like the title of a book. If you wanted to learn about the sex life of a worm then a book title of ‘Sex life of a worm’ will grab your attention and you will know you have the book you want. On the other hand a title of ‘Worms and interesting facts’ will not grab you in the same way. Make your title tags (where ever you can) 100% the keyword/key phrase you want to rank for.

Being bold makes you stand out.

This is a very good onsite optimisation point if you want to optimize a page/blog entry for a specific keyword, make sure you embolden the keyword in the text 2 or 3 times. Do not overdo it of course!

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SEO Services That Online Businesses Should Not Tolerate

Tuesday, December 27th, 2011

The Internet has plentiful of information for Search Engine Optimisation – from the most effective practice strategies to the most practical guidelines. In fact any online marketer can obtain enough ideas about SEO with just a few clicks of the mouse.

Website optimisation is one of the the SEO services that an online marketer will surely not miss while researching. Researching a little more and the online marketer will discover that website optimisation involves on and off page optimisation.

Website optimisation is simply the bigger picture of the service that SEO companies are offering. On the other hand, on and off-page optimisation refer to the more specific services that online businesses can expect from SEO companies.

However, this article will not elaborate on the specialization of SEO specialists since the Internet has plentiful articles regarding that topic. Instead, this will provide online businesses with some checklists of things to avoid in considering SEO services.

Avoid SEO specialists that provide outlandish claims. SEO specialists that try too hard to the point of enumerating odd SEO strategies just to get the attention of online businesses are in real life ineffective. Also, such companies will contact online businesses in a spammy way.

Don’t let the guarantees that an SEO consultant is claiming overwhelm you. Select an SEO firm that explains in full detail how it will help your website appear on top of the search engine results – from the major to the most little detail – instead of those that are too comfortable providing nothing but performance-oriented assurances.

Never deal with an SEO company whose services are obscure. While this type of SEO company can talk superbly about results-oriented pitches, helping the online marketers understand what SEO is all about is another thing. Only good and professional SEO specialists will spend time explaining the SEO plan in full detail.

Don’t engage with an SEO firm that employs “cheat” strategies. Some SEO firms try to mislead the spider, the software responsible in indexing websites submitted to search engines, by trying to spoil the search engine guidelines.

A good SEO firm, first and foremost, takes time understanding what the client’s website is all about. From there, the chosen SEO specialist will begin conceptualizing how to build or sometimes rebuild the design of the website both on and off page.

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SEO-The Key To The Success Of Your Online Business

Wednesday, November 30th, 2011

Entrepreneurs leading small enterprises pay no notice to internet marketing and advertising supposing that it’s only appropriate for those who are running large businesses. What they fail to understand is that they’ve been missing out on plenty of benefits that internet promotion shall make available for them. With the appropriate SEO tactics, their online marketing campaigns might possibly be their key to triumph.

By utilizing valuable SEO strategies, small and new enterprises could discover their way to the top, and wait for their revenue and sales to promptly intensify. The capability of internet marketing shall never be discounted since it is has been confirmed to become one of the major reasons for the triumph of the majority of business in the whole world.

Many ventures have generated their websites so as to market their products and services. However, not all of them have accomplished huge triumph towards their aims of successfully introducing their companies. They may have generated the most exceptional and amazing site, but if they’ve not used the key SEO strategies, their efforts are completely futile.

In putting up a small business site, it really is vital to undertake an intensive keyword research to discover the correct words that you have to include within your web page. These key terms could be the ones that individuals are exploiting in quest of products, services or businesses that may aid them in their specific needs. There can be plenty of internet based tools that may be advantageous in spotting the proper key terms for your business and target market.

To make sure that your site will attain a high site in search engines, try to develop relevant links to your site. You can complete this by submitting a number of articles to a handful of article directories, posting your links to social bookmarking websites, and commenting on related sites.

You could be certain that SEO can help you get to your objectives for your company. It can let you generate a big name for your company and get the better of your competition.

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SEO Files: Why One-Man SEO Just Won’t Happen

Monday, November 28th, 2011

A new online travel site embarked on its search engine optimisation or SEO marketing campaign. The owner is going into SEO only for the first time. Without knowledge on SEO concepts and strategies, he hired an SEO consultant.

After four months of setting up the SEO campaign, with the SEO consultant providing direction and the in-house people implementing the strategies, the website still did not yield any result. It was not landing on the third page of Google even, and the sale was next to zero even as analytics report thousands of visits to the site. Wanting results, the company owner went on to re-think his strategies and in the meantime, terminated the services of the SEO consultant.

An expert SEO consultant cannot do as much working singlehandedly, even with his high competency in search engine optimisation.

SEO is plain, and therefore must be kept simple amidst its dynamic strategies. Its objective is simple: to increase your website’s page rank in the major search engines so your consumers can easily see you when they search for products or services which you offer. It is reported that Google, Yahoo and Bing altogether get one billion visits in overnight.

SEO is only dynamic because it implements a variety of strategies related to each other.

In the case above, why did the SEO consultant fail to deliver the company’s desired page rank? It is simply because SEO needs a team, usually composed of good article writers, bloggers, link builders, and social media specialists. One proficient SEO person working with inexperienced personnel will just not make it.

True SEO results can be achieved by paying the services of an SEO company, which already has a well-trained complement of writers, bloggers, and everyone in the SEO team. The result is one cohesive action, done by experts, for the client’s website to get the first rank on the first page for a most-searched keyword–in days, not months.

SEO can indeed bring in leads, and real sales, faster than any other traditional marketing campaigns. For this to happen, SEO has to be done right. Otherwise, efforts and resources will be for naught.

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Smart Business Idea: Getting SEO Companies In Singapore For Internet Marketing

Sunday, November 27th, 2011

In this day and age when many individuals use the internet to do their shopping, companies have altered their advertising efforts veering away from traditional advertisement into the search engine optimisation or SEO. SEO is a way to make your page highly visible to your prospective customer. SEO companies in Singapore are able to drive traffic to your internet site by supplying pertinent content which users are likely to read and which will prompt the users to make a purchase decision.

There is a crucial split between SEO and PPC as methods of search engine marketing (SEM). The more hard-hitting advertisers take the PPC, but this can eat up a lot of funds in so short a time. In PPC, search engines grant advertisers to bid for a keyword or phrase. The top bidder gains the right to use the keyword into an advertising copy, which search engines like Google or Yahoo ordinarily set up on the right hand side of the search engine results page (SERP). This is known as the sponsored links. Now, each time a person clicks on the link, the search engine charges anywhere between $2 and $5 per click.

In PPC, search engines also place the link on the right side of the Google or Yahoo email interface. Search engines decide to put the sponsored link depending on a person’s email uses. It goes without saying that PPC means a lot of dollars drained on advertisement; without needfully undertaking conversion. Aside from spending on the introductory bid, your link calls for a lot of clicks to maintain it viewable. A few or no click and the search engines will take out your advertising.

SEO is not as rough as PPC, therefore does not burn hard cash that can go up to thousands of dollars in just one day minus the hope of sales. SEO companies in Singapore bank on organic search results, that is, user-driven outcomes, to increment a website’s page rank in search engines. This is accomplished by writing and promoting pertinent blogs and articles about the specific merchandise or company. These articles are sources of worthwhile information which customers can refer before making a purchase decision. By nature, consumers who find a website offering worthwhile information will proceed to visit, revisit, and purchase from the website; leading to its top rank on search engine page.

The experience SEO companies in Singapore have is well-rounded. Aside from a profound sense of keyword research, companies have outstanding writers who not only know how to search and account facts about a given merchandise, but also know who to infuse keywords into a creative write-up without making the keyword sound irrelevant.

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Google Issues Recent SEO Starter Guide To The Public

Saturday, November 26th, 2011

In 2008, Google published an SEO Starter Guide which would serve as a guide for those who are interested in SEO. Just recently, however, they released an updated edition for 2010. The starter guide is said to be aimed for those who are just starting out in SEO, as well as a bit of a refresher manual for knowledgeable SEOs. Newbies are sure to find the starter guide helpful in tackling SEO. At the same time, experienced SEOs also see it as a way to be updated with Google’s ideas on search engine optimization.

Inside the Google SEO Starter Guide, much has varied since the previously written one, and this version now has the SEO for mobile phones. The content on SEO for mobile phones is an excellent addition since a number of phones now feature ways for users to browse the Internet without having to log onto a computer. In the said chapter of the guide, Google helps readers realize fully why mobile versions of websites are needed these days, and talks about how SEO can be used on mobile versions of websites.

Albeit introductory, the publish of the Google SEO Starter Guide is an indication that despite the release of Google Instant, search engine optimization is still going strong and is definitely in use. Some reports have come out that when Google published Google Instant, search engine optimization is no longer a feasible option. The fact is that search engine optimization is not really getting phased out, rather it continues to be as important as ever.

The starter guide also helps readers understand keywords and the reasons why good keyword research is needed. It explains that keyword researching is essential to SEO, and that it simply cannot be done by simple guesswork.

SEO is not exactly hard to understand, but it does take time and persistence to pull off. Reading the Google Starter Guide is exceedingly helpful for those who are still clueless about SEO. Unfortunately, this does not necessarily mean that this would achieve the same results of an SEO professional. If you want fast results in a particular amount of time, it is best to get the help of a knowledgeable SEO. Nonetheless, read the Google SEO Starter Guide to be better informed about SEO and its various aspects.

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Web Site Design That Goes Viral: The Power Of Humor

Friday, November 25th, 2011

Do you know how the biggest Holywood celebrities rose to stardom? Most of them uploaded video clips of themselves online, which then spread fast and naturally to billions of web users. This is what it means to be viral. What web site design basics can likely go viral?

Every web designer dreams of creating that one web site that straight away becomes a sensation. Users love this website a great deal that they are willing to forward it, submit it, and speak about it with other individuals. But just what web site design element can make a internet site viral?

Does element of trickery or scandal make a web site viral? Does it have to proliferate fear? Or does distinctiveness and something refreshing make the site unstoppable? All these rudiments may have the potential of making the site viral.

If you wish for your web site to be viral, then inject comic relief. Scores of online users react to something comic. They prove to have better taste than the sensationalist readers who like sensationalized and frightening stories. Scores of internet users prove to be good-natured and be keen on good-natured humor.

Causes are another web site element that can go viral. With more individuals alert of cause marketing, site owners who champion a cause need to be careful in being able to genuinely communicate their cause so people can trust them. These web sites often foster the good feeling of hopefulness. When users feel good about the website they are most likely to join in the cause.

If you yearn for a web site that can go viral, then horror is not an element to toy with. Individuals still react to humaneness and virtuous report. Your web site therefore has to encourage the human soul. After all, the web is just a medium to make things happen. People who have the fervor in them drive this avenue. Kindling the human moral fiber always prove to be the sparkle behind all that connects humans to one another.

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The Various Types Of Online Marketing

Sunday, November 20th, 2011

Online marketing is the latest and quickest means to promote your business organization. Promoting your products and services to your target market can be done in various online methods. Discoursed here are just a few of the popularly employed internet marketing schemes you can utilize for your business organization.

Search engine optimization or SEO functions can be utilized on your web site. This type of online marketing is the process of increasing the placing of your site within search engine outcomes. You would want your web site to obtain utmost visibility in the internet via increased natural traffic, which is also called organic traffic. The higher your ranking, the greater traffic you will get in your internet site.

Pay per click programs, also known as PPC, is another sure means to draw visitors to your web site. This process entails creating advertisements and linking them to keywords. You may use this online marketing platform from Yahoo and Google. Payment is done only when your ad is clicked. The more PPC programs you have, the better the ranking of your ad becomes in search engines. With the powerful presence of Yahoo and Google in the internet industry, you get to connect to their millions of viewers and active purchasers too.

Another type of online marketing tactic is SEO copywriting. It is the process of incorporating keywords and informatory phrases to create an article that will function as the content of your web site. This is also known as SEO content writing. Your content writers must come up with articles that are able to snatch the interest of your website’s visitors, advertise your offerings and convince the visitors to become customers who will buy your products or avail your services.

Google Adsense is another alternative you can employ as part of your online marketing ventures. You realize income for your company through this program by placing other organizations’ advertisements on your site and in turn, you also have your ads exposed on the websites that are associated to what you are offering. With Google AdSense, your advertisement appears on the web and when clicked, it creates a link back to your site. Given this, you can increase your ranking in search engines.

Do note that for your internet site, it pays for you to have the technical know-how and for your internet site to have excellent quality content. However, yielding heavy traffic is of utmost importance for your web site to thrive in the world wide web.

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Online Marketing Success For Beginners

Friday, November 18th, 2011

Online internet marketing are the buzzing expressions these days. The prime theory behind is that it is marketing made via the web as in contrast to offline or traditional promotion, which commonly entails conducting client presentations or discussion with the clients in person for the purpose of introducing a merchandise or service. With online advertising and marketing, each one of these internet marketing activities are done on-line.

You will find numerous ways online marketing and advertising is done. There’s SEO, PPC or pay-per-click, CPC or cost-per-click, affiliate selling, among others. Let’s aim to tackle them one by one.

The work of SEO or search engine optimisation would be to propel traffic to a web site by means of significant subject. If a web site gives significant subject to its consumers, then Google, Yahoo, Bing and other search engines will assign a far above the ground page rank to the site. Thus, when visitors enter search phrases pertaining to the site, the site will become visible on the first page of the search results.

It’s similar to, if you have a pet supplies store, you get to be found first as against hundreds of other pet goods stores for the reason that you constantly show on the first page.

PPC and CPC are connected in the way that search engines let advertisers to pay for a hyperlink which the search engines will advertise on a distinguished part on the very first page of the search results. These are also termed sponsored or paid links. A corporation pays for every click on the link, regardless if this click is from a would-be buyer. This is the reason PPC and CPC are very high-priced and seldom promises ROI.

Affiliate marketing and advertising includes individuals who would like to advertise a merchandise as affiliate and gain cut from the selling of the merchandise. Affiliate marketers can tap social media like Facebook, Multiply, or can even decide to write content pieces about the product and give out these articles or reviews in a huge number of directories. Once the product gets sold, the affiliate earns a commission.

Indeed, online internet marketing is a webby sport, which, if performed well, can indicate a grand achievement for your company. It can, however, be overwhelming for someone to manage a business and put into operation online marketing as well. The greatest thing to execute is to let specialists manage the responsibility so that you could focus on the company and ensure returns on investment.

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Secrets Of SEO Singapore Companies Revealed

Tuesday, November 15th, 2011

One may effortlessly lose tally of the number of SEO companies and independent SEO specialists in Singapore. A Singapore SEO company offers its services to global companies which have put up their regional bases in Singapore, but which promote their goods to neighboring international locations as well. SEO in Singapore has aided various businesses yield huge income just by making their goods and services highly visible in the most important search engines.

What does it take to be a Singapore SEO company? Firstly, there needs to be a strong appreciation of how search engine algorithm works. The algorithms are inimitable to each search engine. Google, which possesses 60% of the sum search market, has 200 standards which boil down to two factors: on-site and off-site ranking. These aspects are all dependent on significant and quality content that consumers can acquire on a site. In straightforward language, Google assigns a higher page rank to a site that has pertinent and original content.

But these algorithms vary over time. It’s then up to the SEO corporation to be alert on and adjust to these improvements.

As contemporary as June 15, 2009, Matt Cutts, a well-acknowledged software engineer at Google, introduced the opening of Nofollow attribute on links in order to stop SEO businesses from employing nofollow for Page Rank sculpting. On September 8, 2010, Google started Google Instant, which auto-fills the search key words which it very much supposes the visitors are attempting to look for. And in conclusion, Google has moreover incorporated geo-mapping or Google maps as method to make top search results easily viewable.

A Singapore SEO company regularly adapts to innovative tactics. It requires extended time to see solid SEO results for any company doing white hat SEO that is in compliance to the guidelines set by Google Web Master Central. However the patience in continuous production of high quality posts pays off in time.

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