Posts Tagged ‘Automated Marketing Solutions’

Your Emails Didn’t Deliver Again – Now What?

Monday, November 28th, 2011

Isn’t it funny how something so neat and new can become so troublesome! Well, maybe not. I think we were all blown away when e-mail first put in its appearance. Here was an elegant, simple and efficient way to stay in touch, conduct business, and work remotely. It was a panacea for so many troublesome business problems. And in a way I guess it is also testament that too much of anything is not a good thing.

All of the things that made e-mail so wonderful now seem to have conspired against it to a point were a once wonderful cure is now looked upon as a curse. Now don’t get me wrong. E-mail is still a fundamental underpinning of good business practices. The problems have arisen over time with the misuse of this tool. SPAM is now almost an epidemic problem for anyone wishing to augment their marketing programs. What went wrong?

Not everyone out there is into businesses that many of us would consider above board. People are using e-mail blasts to sell sex, drugs and other items of nefarious roots. From my own experience I need both hands to count how many e-mails I get daily for Viagra or some derivative of it. Recently I have somehow been engaged by dating services. I mean, if they are coming after me I can only assume that normal membership is dropping and they are going to lower tiers than they might have previously considered. OK, a little joking is fun and I think we can all relate to these and other e-mail experiences. But there is a serious side to all of this that needs to be considered. Major e-mail managers are developing ever more stringent criteria for what constitutes SPAM so they can be proactive and try to contain the negative impact it has on their customers. The consequence of this is that many legitimate e-mails get caught up in the battle to block and do not get to their intended destination. What are legitimate businesses to do then?

Double Opt-ins are becoming more and more common to ensure that as an e-mail user you can get your message to it’s desired end point but there is an inherent danger when a company goes to update their business list to a double opt-in format. In their desire to obtain this permission they risk losing a significant number of their business base since people are tired of the abuse. Please, don’t send me anything. I know who you are and when I need you I will call! If the point of marketing is to stay top of mind with all of your prospects and customers, not being able to send out e-mails is going to jeopardize that objective.

The other option of course is to vary up your approach to doing business. Fortunately there are many different media types available that will allow you to accomplish this. And one of the most effective is Voice Broadcasting. Let’s look at the reality of it. As a tool it is already sitting on your desk. In fact most people have surrendered to the phone as a sort of appendage and carry one with them all the time. But let’s consider some of the economic realities all marketers face today. We all know it costs more to attract a new prospect than to retain a customer. Another reality is that most people like to do business with someone they have a relationship with. It’s unlikely that anyone would consider a string of e-mails, no matter how well crafted they might be, a relationship. The best relationships are the ones we can visualize a face or voice around. We need some element of humanity that allows us to build a picture of who we are dealing with. How many times have you been on the phone speaking with someone and fairly quickly built a mental image of what they look like. Whether your image is right or wrong, at least you have one and when you hear that voice that picture comes to mind. This is just one reason why Voice Broadcasting is considered the best relationship building tool next to a face-to-face meeting.

One of the best things you can do to maintain and nurture customer relationships is for them to hear your voice. Bad Fact! There is no way I can talk to everyone I need to with the frequency needed to maintain the relationship. This is why AMS’ Voice Broadcasting solution is so important to your marketing lineup. With Voice Broadcasting, you can record a personal message in your own voice and get it out to hundreds, even thousands of people. All you have done is recorded it once. The rest is managed by AMS. So, with AMS’ Voice Broadcasting or any of our other broadcasting technologies, there’s no reason to neglect existing clients and build bridges with new prospects. Here is another plus! Voice Broadcasting is cost effective. You can deliver a personal message to 200 of your clients for less than the cost of a decent bottle of wine. And because it is automated you will have time to enjoy that bottle of wine too! Nothing is better than a demonstration to prove a point so let me share with you everything involved with launching an AMS’ Voice Broadcast.

How about 2 Step simple? Would that get it done for you? Then here you go:

Record your message – you can call AMS’ automated launch line at 1-800-760-0028, enter your account number and follow the system to record your message. Make your script friendly and natural. Remember, people love to know that they’re being thought of.

Email AMS a list of your client names and phone numbers that you want to reach. You can email at broadcasts@automs.com.

Along with your list, e-mail us the date and time you want your message going out.

Voice Broadcasting is not a sales or prospecting tool. It is a client retention and relationship building tool. It is not a lead generation device. Here are the rules. Once someone has called you and requested information, you have 90 days from that date to legally call them, even if they are on the “Do Not Call List”. Once someone has done business with you, you have 18 months after that date during which you can follow up with them.

Voice Broadcasting performs a very specific and key task; it builds the relationship with your prospects and existing clients. When it is used properly, it should serve as the centerpiece of your “Stay-In-Touch” campaign. Every month of the year has something to celebrate or acknowledge. Use Voice Broadcasting to call your list and wish them Happy Holidays; Happy Mother’s Day; Father’s Day or Thanksgiving. Remember, the focus is building and maintaining relationships. You’re calling attention to these important days and letting them know that you’ve taken the time to think of them adds a sense of intimacy and caring to that relationship.

Now if you really want to make your Voice Broadcasting powerful just combine it with AMS’ Lead Management System or LMS. LMS provides a powerful, systematic database capability managing all of your marketing technology across multiple media including Voice Broadcasting. You see, AMS’ Voice Broadcasting has been designed to work at an integrated level with AMS’ Lead Management System. As leads are captured you can predetermine how you want to manage them and design a marketing campaign that will build the relationship allowing conversion. And, as I have already commented, Voice Broadcasting is one sure fire way of bringing a voice and a face to the relationship.

We’ve talked about some of the problems with the more popular ways of communicating with our prospects and customers. We’ve highlighted why relationships are so important to the buying and retention process. We’ve demonstrated why intimacy can be easy to achieve with Voice Broadcasting and not just how it augments the other technologies in your Marketing Portfolio, but that there is no other solution to delivering the benefits Voice Broadcasting brings with it. And I’ve shown you that it can all be done in just 2 easy steps. In fact, if you have it as part of a prepared campaign, there are no steps. It just happens, like clockwork, because the automated robot we call Lead Management System does it all for you. You’ve read the article. You understand the benefits. Just give us a call!

You’ve read the article. You understand the value Check out this videoto see how Voice Broadcasting Works. Also published at Your Emails Didn’t Deliver Again – Now What?.

What you Need to Know About Business Cards, Yellow Page Ads, And Val-Pak Coupons

Sunday, May 16th, 2010

Today’s business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to differentiate yourself in a manner that appeals to your prospect. When you understand this, you can be successful regardless of your selection.

Too often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you?) and the way we advertise in things like the Yellow Pages. Try scanning the Yellow Pages and you will see page after page of similar looking business card layout and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.

The most interesting, and different, ads that I have seen appear as a public service announcement. They have headlines like: Warning! Don’t Even Think of Using a Travel Agent Before Calling FREE Traveler Awareness Hotline! Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was looking to book a trip. This advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to push, and sell me.

The same method can be used regardless of the medium you select for your advertising. Be it Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. As much as the principles are basic – there definitely is an art to this type of marketing.

I recently came across a company that, over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their customers on the proper techniques to use including how to create the right message by medium being used. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks. It also allows for consistency in marketing messages. It means that businesses never need worry about losing customers who misinterpreted your lack of contact for lack of follow up. If you would like to hear more about Direct Response Marketing and how it can benefit your business, visit Automated Marketing Solutions today. Find out how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Emotional Marketing and how it can benefit your business, visit Automated Marketing Solutions today.

Make Money From The Internet, Even If You Don’t Know Anything About Computers!

Saturday, July 11th, 2009

In marketing circles we refer to the Internet as On-Line Marketing. NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the many reasons why you need to be there.

Websites are an effective way of increasing the number of leads you get each month. Why? Well, the Internet attracts a different audience than some of the more traditional marketing methods do. Although the educated consumers explore both avenues, when you are on the Internet with your own website you are appealing to a different group of people. You also take advantage of these people surfing because it is non-threatening for them.

It all presents an important thing to consider. To stop those surfers dead in their tracks your website needs to be credible. This includes the design of the site itself, the content, third party validation and more. This is why it is important to work with a company that not only understands how web sites work, but how they look; and can give you proven and successful Direct Marketing response techniques to entice and capture the surfers that know what they want.

An Internet presence also provides your Marketing Program with yet another option of staying in touch and relationship building. It gives you an excuse to send along a friendly e-mail, fax or voice broadcast letting existing clients and prospects know that there is something new at your site that they may be interested in.

The real importance of the Internet to Marketing Programs could fill volumes. But if you are interested in finding out in a crisp and informative way just what a Website that is delivered through a knowledgeable marketing partner can do for you, then I recommend you visit Automated Marketing Solutions. Find a complete article explaining why you need an Internet presence, how it works, how to integrate it with your current marketing technology. Discover the mistakes you need to avoid and much more. You will quickly see that the Internet is nothing to be intimidated by but instead a Marketing Tool that will enhance your overall Marketing Program.

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