Posts Tagged ‘adwords’

Always Do The Best Keyword Research For Free

Tuesday, October 18th, 2011

The latest news is that Google has upgraded the Adwords External Keyword Tool so that it now also shows Search Volumes for the Keywords it returns during keyword research. As Google is the biggest source of keyword search phrases, due to the fact that it is the dominant search engine used by web surfers, this news is extremely significant.

If you are an internet or affiliate marketer you will know that the tradition tools used for keyword research, like Wordze, Keyword Discovery, Keyword Elite and Wordtracker have always been thought of as inaccurate when providing estimated search volumes. They can only collect a very small fraction of the data that Google has access to. The Google keyword database must be massive when you compare it to those of the tools above.

These paid keyword research services try and predict the total searches for each keyword by extrapolating their data, but the numbers returned cannot be considered accurate in any way at all. But because these tools were the only way to get any significant data they were relied on by many if not most internet marketers.

Now Google has changed everything and the new external keyword tool for Adwords displays much more accurate search volumes for real keyword phrases that have actually been searched for in Google by users of their popular search engine. So now if you want to do keyword research you can get everything you want from Google and the search volume data you get will be so much more accurate then the paid keyword tools.

What is more Google provides all this keyword data for free! Although designed originally for use just with Adwords by affiliate marketer this external keyword tool, as it is known, is available for anyone to use totally free. Once you know the link or URL you can just go straight to the tool and use it whenever you want.

This is the biggest change in Internet marketing for a very long time and it is a very significant event. At last Google gives something back to the Internet community. However there are still many out there who cynically suggest that Google has a hidden agenda behind all this and some are not yet sure about the accuracy of Google’s data. However quick analysis of the new search volumes suggest that the accuracy is good, but more analysis needs to be completed before a final decision.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

Apart form the fact this new tool for Google is free this is also very significant and the paid keyword research services never provided any really useful keyword data for country locations anyway.

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How To Make Money With the Google Content Network

Wednesday, July 20th, 2011

Online marketers have been trying to gain an edge with PPC marketing for nearly a decade. The problem is that much of the information that has been published on PPC has been focused on search only instead of including search partners and content. These areas account for a large amount of traffic and pay-per-click related revenue.

With so much experience in the area of PPC, more online marketers are providing information about what’s working and what isn’t. The only downside is that a number so called gurus will charge you thousands of dollars to share what they’ve learned. Many people have tried to succeed with the content network and quickly abandoned because they couldn’t find the secret formula or what truly produced results.

Many people are making money today on Google’s content network thanks to the help of new resources and information. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their online campaigns, they’ve been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

One of the most popular techniques is grouping related keywords for your content network Ad groups. An ad group is a set of related keywords used to trigger a pay-per-click ad. By using about 30 to 50 keywords per adgroup, leading search engines have a better way to categorize your targeted content and serve up ads appropriately. The result is a higher click through rate, quality score, and related cost reduction.

One of the most popular research tools associated with the content network is Content Bully. This product is offered by the same team that developed PPC Bully which extracts the most profitable PPC campaigns based on numerous data elements. Content Bully provides the same level of research, providing guidance on profitable pay per click campaigns via the content network.

Consider using an online tool to help you evaluated which resources can most effectively transform your content network campaigns, resulting in lower costs and higher profitability. As many of you know, the challenge with content related campaigns is that it takes a lot of clicks before you can adequately assess a campaign’s effectiveness. This is where online tools like Content Bully come into play. You can spend more of your time on implementing your campaigns versus the tedious research of finding profitable campaigns.

In addition to finding profitable campaigns, informational resources can help you determine which affiliate products might do well on the Content Network. In general, the most popular products that have broad appeal do well. This is sometimes due to the amount of content being published related to that particular niche or product category.

After you’ve spent some time learning the ins and outs of content network advertising, it’s time to do your homework. Evaluate tools and resources related to PPC marketing. More importantly, become familiar with content network related advertising tools. Software that specifically address the content network is the most valuable and will be more effective than generic pay-per-click PPC resources. Read review and evaluate thoroughly. Give them a dry run if possible before selecting your content network advertising solution.

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How to Boost Your AdWords CTR

Saturday, June 4th, 2011

Creating a successful AdWords campaign is all about doing whatever you can to improve the clickthrough rate and the conversions. Your goal should be to get the most out of your investment. The question is: how can you improve your ad’s CTR? So, what needs to be done to make sure you get that CTR up? This article will show you how.Ideally, just as with so many other aspects regarding Womans Wealth System, you will need to pay more attention to some things than others.

Make sure your ads are properly themed. This is what you need to do to make sure that your ads are seen by the audience that is most likely to click on them. It’s always best to keep themes as narrow and tightly focused as possible so that if your audience is using search terms to find Seattle hotels or Seattle restaurants you’d want different themed groups for restaurants and hotels. If you really want a higher CTR then it’s often the common sense approach, like this, that works best – especially when it comes to an AdWords campaign. Make sure you’re writing your ads so that those specific terms are included in the copy, since these terms will be bolded in the copy when somebody searches for them. Of all the things you can do to improve CTR this may be the most important.

Curiosity Helps: Curiosity is something that you can benefit from when you are trying to improve your clickthrough rate. People will find such ads quite tempting and won’t be able to resist clicking, especially if their search is for a specific product or something similar. On the other hand, you will need to ensure that this approach doesn’t have the opposite effect. People need to understand what your ad is offering as soon as possible and you don’t want to keep them in suspense for too long. You need to have transparent ad copy but it also needs to keep something back. You need to strike the perfect balance between what you let them know and what you don’t. Your ad should get the user excited in such a way that he/she feels the need to click and find out what it’s about. It does take a bit of smart copywriting skills here, but it will pay off eventually. If you do a bit of research, you’ll find many ad examples that use this method to get a higher clickthrough rate. Learn from these great ads and then modify them to ensure the success of your campaign.

Run Content Ad Campaigns Separately: The content network certainly doesn’t affect the overall CTR that you’re getting from search ads, but it can make things confusing when you’re evaluating your overall clickthrough rate for your campaign. To make things easier to evaluate things, you need to separate then into two campaigns. This will also get things easier when it comes down to viewing and evaluating the conversion data in a better way. Remember, the more clarity you have with your campaign, the better results you will get in the long run.We have found the following about Passive Niche Profits, and we want to expand on it and give some additional clarity.

Taking the right action and the proper time is what will help to increase your clickthrough rate, which is something this article has clearly proven.

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How to Boost Your AdWords CTR

Thursday, June 2nd, 2011

Getting a higher rate of clickthroughs and conversions is the key to ensuring the success of your AdWords campaign. The idea is to make as much money as possible from your campaign. The question is: how can you improve your ad’s CTR? What do you need to do to get better results? We’ll discuss it in this article.While this is all relevant to your discovery, a few items about Affiliate Cash Clone hold more weight than others.

Pay attention that your properly theming your ad groups. This is how you get the right people to not only find your ads but also to click on them. If people are searching for terms that involve restaurants or hotels in a specific location it would be wise to keep “restaurants” and “hotels” in different groups. You can improve CTR with your AdWords campaign by using common sense themes throughout your campaign. It’s really important that the exact terms people are searching for are included in the ads. This will automatically make your ads stand out from the rest and will give you a boost with the clickthrough rate.

Test the Position of Your Keywords: This strategy is meant to help you get your campaign up and running as quickly as possible because it isn’t meant to improve your CTR too much. It will help you improve your CTR somewhat because it increases the relevancy of your ad since it automatically enters the keyword into your ad. However, you’ll need to be careful when working with keyword insertion because it may simply backfire. You have to be strategic when writing your ad because it needs to make sense when the keyword is replaced as well as getting your message across.

Create Great Headlines: Undoubtedly, the headline is one of the most important elements of your ad, meaning that you need to really concentrate on creating a good one. It’s something that your prospect will see first, which makes it vital that you ensure your headline is compelling. This is why you should make your headline as targeted as you can; if the user is searching for ‘dog training tips’ then that’s exactly what you give them in the title. You can always create a better title by testing out different variations of the title and by adding a strong call to action. Remember, the space you have for your ad is limited, which is why you will have to be creative when writing the headline. It makes a difference to use the official site in your title if you are marketing a reputable brand people know.This is some additional, and important, clues about Traffic Player that undoubtedly will serve you well.

Creating an AdWords campaign that gives consistent results and better profits takes time, patience and perseverance. When you are working on a campaign you need to forget about your feelings because you need to be practical if you want to ensure you are making the right choices.

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Getting a Better Clickthrough Rate from AdWords

Sunday, May 29th, 2011

Looking out to improve the clickthrough rate of your AdWords campaign? There’s no need to look anymore because in this article you will find some efficient ideas that will help you improve your clickthrough rate.Ideally, just as with so many other aspects regarding 1 Click Cash Bot, you will need to pay more consideration to some things than others.

It’s really important to theme your ad groups properly. When you use a tight theme you will be showing the ads to an audience that will be more likely to click them. For example, if people are looking for restaurants or hotels in a certain city then it would be in your best interested to have separate themes for restaurants and hotels. If you really want a higher CTR then it’s often the common sense approach, like this, that works best – especially when it comes to an AdWords campaign. Make sure you’re writing your ads so that those specific terms are included in the copy, since these terms will be bolded in the copy when somebody searches for them. There will be few, if any, things you can do for your CTR that will bring a greater improvement than this.

Curiosity Helps: Curiosity is something that you can benefit from when you are trying to improve your clickthrough rate. Users looking for something in particular, like a product, will click on these ads because they won’t be able to resist them. On the other hand, you will need to ensure that this approach doesn’t have the opposite effect. People need to understand what your ad is offering as soon as possible and you don’t want to keep them in suspense for too long. You don’t want to reveal too much information but the copy of your ad still needs to be transparent. Make sure that you get a good balance between the information you don’t tell them and what you reveal. Your advertisement needs to excite the user in such a fashion that they feel the need to click to discover what is going on. The results will be worth it in the end, even though some great copywriting skills are required. All you have to do is look around and you will find lots of ads that take the same approach to boosting their CTR. If you want your campaign to succeed then you will have to learn how these ads work and then change them to suit your needs.

Use keywords that are not properly typed. It’s fairly common for people to type in the wrong keywords by having one or both hands out of place, be sure to target those as well. Doing this eliminates a lot of the competition so you can enjoy a greatly improved CTR. Start with one specific mistyped keyword and work with those characters before branching out into additional phrases to target. You’ll see that it’s very easy to come up with a list of such keywords, which are low cost and relevant as well.We have discovered the following about Fast Fan Pages Review, and we want to expand on it and give some added clarity.

Perseverance, time and patience are what it takes to put together a successful AdWords campaign that offers consistent results and high profits. When you are working on a campaign you need to forget about your feelings because you need to be practical if you want to ensure you are making the right choices.

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Adwords Errors – How To Avoid Them

Friday, February 18th, 2011

All on-line companies love focused traffic, simply ask them, and if you need that plus extremely quick motion then Adwords is one technique it’s best to investigate. There is no query in anyone’s thoughts about how efficient it is; in actual fact it is extremely efficient and almost without parallel. You completely can grow to be extremely proficient with Adwords, but it does take time and investment. Adwords is the form of severe promoting platform that is not exhausting to learn or use, however there may be extraordinarily necessary and particular data and user directions, so to speak. Your easiest guess for avoiding some Adwords mistakes is to take some cues from those that went before you and made those mistakes. If you want to do Adwords, great, so be taught the next noxious Adwords errors, and your life will likely be that a lot better off. Whether your PPC campaigns go after more targeted keywords like “kardashian perfect skin review” or heavily searched search terms such as “fashion,” you’ll find the following tricks to be helpful.

You’ll need to really focus on the keyword phrases you select, and the mistake is going way too broad with your keywords. Soime keywords are more valuable than others when it comes to conversion crunch time, and that means you have to choose wisely. Keywords that are too broad results in highly “un”targeted traffic which is bad enough; but even worse is some of those broad terms will be extremely competitive. If you’re new or inexperience with PPC, then you must choose keyword phrases that get enough daily traffic but are not overly competitive. As a quick example, you’re selling an ebook on dog training tips. Ok, the supreme mistake is to bid on “dog” because you would receive so many impressions that your CTR would be near zero and your CPC would sky rocket – total failure. The best approach is using long tail keyword phrases that have 3 or 4 words in them, plus you need to do basic keyword research. You will be able to keep your CPC to an minimum by using the appropriate long tail search terms in your PPC campaigns. The smartest thing for you to do is find a reliable ebook to study that is dedicated to Adwords PPC.

If you have never heard of Google’s Content Network, then your best bet is to avoid advertising on it until you’re more experienced. Google’s Content Network is comprised of those websites who have signed-up for and use Google Adsense. The traffic is markedly different from PPC traffic, and it can be less targeted and low earning. If you’re new, you will have your hands full just getting your PPC campaigns into the money, so we advise to avoid the Content Network for now. So it’s better to avoid this network and stick to the ads that appear in the search results.

In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they’ll have different keywords. The searcher, and Google, wants to see something completely related to the keywords they used in their search. Then when they click through on your PPC ad, they are expecting to find more relevant information. If your landing page and PPC ad are out of sorts with each other; then do not hope or expect someone to hang around your great landing page, or site. So don’t make the mistake of sending the traffic directly to your homepage. But instead create a landing page that directly co-relates with your ad copy.

In summary, it is most important that you keep working on correcting your mistakes and avoiding them in the future if you want to become a successful adwords advertiser.

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Using PPC Evolution With Google Adwords

Sunday, July 18th, 2010

People are looking for new and alternative ways of earning money with the entire economic downturn and the massive retrenchments happening left and right.

Despite all the banks going broke, the internet is still a field full of opportunities for those wise enough to see them. Your little knowledge about internet marketing and promotions can turn you from unemployed to a six figure earning businessman.

Starting your Adwords campaign is a popular way of earning money through the internet. But although you may be an expert in computer systems and internet marketing, it doesn’t hurt to have a little help from a reliable software.

In this high tech era you can always rely on a program to boost your efficiency.

The newest software in the world of Adwords management is the yet to be released PPC Evolution. This software is the work of internet consultants and entrepreneurs Dr. Mike Woo-Ming and brian Koz.

Dr. Mike is also the man behind last year’s successful Lead Evolution. But these two men both started with working at home but still earned six figure salaries. If someone can teach you how to rake in money online, they’re the ones.

What the PPC Evolution does is it essentially maintains your Adwords campaign with the goal of making it most profitable to you as possible.

To do this it adjusts your current Adwords campaign by decreasing (or even pausing with your consent) traffic for keywords that aren’t making you that much money while increasing those that are making you money.

At a general perspective, the PPC Evolution continually keeps track of your business for you.

There’s quite a lot more. PPC Evolution includes all the necessary information like the costs that you have inquired, your sales and the profits you had in return. It is a software that has the intelligence of a person. What could top that?

But the most impressive feature of the PPC Evolution is its autopilot mechanism. Although you will have to go through daily manual adjustments of the bids until you are fairly certain that the program can indeed on its own, you’ll only have the check for the adjustments once every couple of days.

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Online SEO Plans

Saturday, April 10th, 2010

What is the thing that most web based companies want more than anything else? Getting to the top of Google of course. And not only getting to the top, but staying there for the foreseeable future as well.

To make your website perform better in Google the closer you play to their rules the more favour they will show to your site. So what does Google like? They like your site to be strongly related to the domain name, and they want the content to reflect this.

So if your domain name is called “steel box sheds”, they expect your content, that is the pages in your website to reflect this. You can add sub categories like, aluminium sheds and so on, but if you were to have a category mentioning home made furniture, then this would not actually represent your domain name so you could find it harder to rank for this term.

You’d be amazed at how many businesses choose domain names that don’t reflect their business. Unless of course it’s for branding purposes, you should pick a domain that reflects your products or services.

Google also likes to see backlinks pointed towards your site from other sites ideally in the same genre as yours. There are of course technical considerations to pay attention to, such as having your keywords listed in the meta tag coding in your website. You should also have your main area of business listed in title tag code heading of your website.

If two websites are equal in terms of backlinks, title tag and meta tag descriptions which one would win out in the head-to-head rankings battle in Google for the same keywords? The one that is using the best SEO plan. SEO is shorthand for search engine optimisation. It is an intricate process that makes your website perform better in Google by employing various promotion strategies.

Creating backlinks and promoting your website takes a lot of time, effort and money. Everything starts with keyword research but before that you need to have a clear defined understanding of what your business is all about.

Many businesses perform badly on the Internet because they have not carried out effectively keyword research. Many businesses are targeting the wrong keywords, ones that have little searches, are not connected to their business or have too much competition. This is why many businesses fail to make a profit.

So before you invest heavily in both time and money in your online business, begin the planning process with keyword research. Professional search engine optimisation companies are highly skilled in this area and can help develop your business and marketing plan. This will take some time but if you get this right you can solidify your future success.

From here a search engine optimization specialist company can begin the process of marketing your site and promoting your keywords with their finely honed website optimisation skills. They will be able to conduct your promotion a lot quicker than you can on your own. If your competitors are savvy they will have been working with a search engine optimization company and that is why they are probably out performing you.

Everything begins with proper preparations. Take the guess work out of online business. Seo City a seo Northern Ireland based company can help you with your search engine optimization plan.

PPC Loophole program – What’s the advantages and weakness of PPC advertising

Monday, December 7th, 2009

At PPC Loophole, you will be exposed to utilizing PPC traffic for success. While PPC traffic might be a good source of traffic, it is not all perfect. In fact, some people are losing more money on PPC advertising cost rather than making millions from it. These are the pros and cons of using PPC traffic.

Here, I listed the advantages and disadvantages of using PPC marketing. The advantages:

1. PPC is the fastest way to get traffic and measure your result. Think about it this way. If you can have your website ranked for particular search term, will you get traffic and make money from it? The only way to estimate the traffic and get fastest result, whether positive or negative is by using PPC advertising. Usually, for SEO, you need to wait long before could see result.

2. Guaranteed traffic. For one thing, getting free search engine traffic is hard. Especially with the fact that there is no guarantee the search term will be searched by someone and finally make you money. But PPC is different. All you need is to invest some money and here comes the traffic.

3. Sustainable source of traffic. Sure with PPC, you need to face quality score algorithm, but that’s still okay. Quality score is not complicated as SEO.

The bad side of PPC:

1. Less traffic compared to organic listings. Internet users don’t like the fact they will be pitched upon arriving at websites with PPC ads, hence they will avoid them. That’s why, around 70% to 90% Google users would rather seek for information in organic listings. In fact, they don’t even look at PPC ads.

2. The cost-per-click could be extremely high if the keyword is too competitive. If you target under the radar keywords, in less competitive niche, the traffic is really cheap, perhaps less than 10 cents per click. However, if other marketers are also targeting for that term, your maximum cost-per-click could be as high as $2 per click.

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Marketing Successfully On The Internet

Tuesday, October 20th, 2009

The constantly changing nature of the net means that marketing has to take a multi-pronged approach to have any effectiveness online. You have to use methods of marketing that have been shown to work, and you have to spread your eggs out among many baskets so that when one thing crashes down you’re still ahead of the game. Here are three of the most commonly used and effective methods for marketing online.

Making SEO better, First, let?s begin with Search engine optimization (SEO). SEO gets you no-cost advertising as long as you pair it with Internet pages that have been optimized using correct techniques. Considering that 1000s of new Websites go online every day, competition is fierce if you want to be listed at the top of the first page of a search engine request. Studies have shown that more than 75 percent of Internet users don?t look any further than the first page their search engine shows. About that same percent click on the first listing at the top of the page.

If you expect your Web page to be competitive, you must design it using a keyword or preferable, a key phrase. This key word or phrase must be included in the page title, in its META tag, in any descriptions of the page, in the first heading using H1 HTML language, everywhere possible within the body of the page and somewhere in the last 25 words on the page. While following these guidelines won?t guarantee your webpage is listed first, these basic SEO on-page options are a must as a beginning point for a successful Internet advertising strategy.

A lot of web developers use common keywords like ?golf clubs?. If you instead come up with a more specific keyword or phrase like ?golf clubs in Chicago? or ?handcrafted golf clubs,? it will make your chances better. There are several free tools available that list the popularity of keywords and show how much they appear in the search engines each month. Using these will help you customize your Web page because you will be aware of how popular the keyword phrase is each month. For example, if your keyword appears on the search engine?s first page listing, but still only shows up in 100 searches each month, the traffic to your site would still be pretty limited.

Once you’ve gotten the basics of keyword usage down, it’s time to move on to link exchanges. Many search engines will rank your site based on what other sites link to it, and what sites you link to in turn. Also keep in mind that the overall quality of linking sites matters more than simply getting as many links as possible.

It is easier to get a back link requesting your webmaster to provide you with one. Once they say yes you can even buy a link on a monthly fee basis. If you purchase this for at least a couple of months, it will yield long time paybacks.

At the same time having too many links without upgrading will result in not getting rewards from Google. Fewer links and higher ranking is the criteria here. Also if any of the liked site is blacklisted by Google, the immediate effect will be on your site.

Above all else, avoid abusive sites such as link farms. These will actually damage your site instead of helping it. If you need the traffic that badly, just purchase a link in a reputable link directory. These will give you a lot of notice and help your rating look good to Google without any exploitation.

And third, there’s always blogs. As the new technological equivalent of word of mouth, they hold a vast amount of power over how well-publicized anything is. People like knowing what other people think about things they’re considering purchasing.

Mainstream blogs are updated every day, something extremely important to Google?s algorithm because it uses the regularity of updates (daily, hourly and by minute) as a deciding factor in the way it ranks searches. Many blogs capitalize on this fact by submitting articles on some subjects to the major article hubs like http://EzineArticles.com. In turn, these article hubs benefit because they get newly information that both makes Google happy and gives them a way to use their money making Ad Sense ads. Also, the blogger is rewarded with getting a back link to their blog in the resource section of the story.

Your blog is used by some x blogger for his own blogging and posting somewhere, thus providing you with more back links..

These are just the three biggest and most effective marketing techniques that you can use. There’s other ones out there as well, if you want to be really thorough. Auto-responder e-mails, pay per click ads, and other such things are all up for grabs, and you have nothing to lose by taking advantage of them.

Further improvements must include off-page SEO methods like creating back links with the top site directories, link exchanges and stories sent to the major article hubs. This is especially true because customers are more likely to go to a blog instead of a sales page, so linking your site to a blog ensures they will also go to your page. If your customers get all the information they need and desire, you will build up their confidence level in your product, thus ensuring you have a customer for life.

Justin Harrison is an internationally recognised Internet Marketing Expert and Entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.