Spotify To Launch In Australia

Introduction To Spotify

Spotify is an online music streaming service based in Sweden. It was founded in 2006 as a DRM or Digital Rights Management Company in the technology sector and was launched in 2008. The company provides select music records from various labels and makes these available to users at a fee. Some of the major music and record labels associated with this include Warner Music Group, EMI and Sony.

Spotify On The International Arena

Internationally, Spotify has become one of the most popular sources of good quality, reliable and efficient subscription music services in the world. It is respected and renowned across the globe and is highly regarded by many in the music and technology industry. They recently boosted its music streaming capacity by giving out free spotify premium for free and to improve its services to 320 kbps, or kilobytes per second, so as to match its desktop services which have similar speeds. Faster downloading and streaming speeds of music will definitely make it a much more attractive services provider to its customers.

Spotify In Australia

This Swedish online music services provider is now seeking to enter the growing Australian market. Australia has a growing online music services sectors and players have been seeking a slice of the pie in this lucrative market. Over the last one year, a number of new players have joined this sector, seeking to provide good quality music streaming service.

The communications manager of this Swedish based firm, Mr. Jim Butcher, recently visited Australia in the hope of establishing a strong presence in the country. While Mr. Butcher would not reveal specific dates regarding the exact launch of the service in Australia, players in the industry believe that it is expected to roll out pretty soon; certainly sooner rather than later.

Spotify is in the process of working out deals with local Australian record labels in an attempt to come to a mutual agreement in regards to having Australian records on its website. The company is focusing on providing a really great product to its Australian clients. The firm understands the importance of creating a good product for its customers. They are working on getting as much quality music as possible so that Australian customers may get all their favorite music from their favorite artists on the site.

Spotify And Piracy

It was also launched in an apparent attempt to curb online music piracy. Apparently, incidents of piracy have been very rampant across the world. Since consumers are willing to pay for music, Spotify reasoned it is better to provide them an opportunity of doing this legally. Consumers are happy to easily access their favorite music online the legal way. It is therefore offering a great service to its members who currently number over 3 million across the world. While it may not necessarily be easy to convert those used to free or very low cost pirated music to start paying more for their music, many customers will be happy to engage with a legitimate entity that provides them with a good service that’s also available. Spotify has had great success elsewhere around the world and it expects to do just as well in Australia.

Spotify is growing to become the world’s best provider of online music streaming. With Spotify soon to dominate the Australian market, you should get a get spotify invitation token while you still can. Millions have already joined Spotify and the online community is constantly growing as we speak.

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