Search Engine Marketing and Social Media Advice

Nowadays everybody is having conversations about search engine marketing and social media. By this, I don’t mean that they’re talking about two unrelated things; they’re talking about how they can utilize social media for search engine optimization. For a long time-essentially, since social media began-people have been treating these two things as part of the same general family (online marketing), but, in reality, they should be viewed as to be two sides of the same coin.

Search engines have been making use of social media factors to choose what webpages should be ranked highly on their results pages. In a nutshell, they used to heavily monitored Twitter to accomplish this. This is because most Twitter profiles are public, whereas most Facebook profiles are private (and, as a reminder, search engines don’t have the ability to index private profiles.

However, this has not been the case recently; a few months ago, Google stopped utilizing Facebook posts at all, switching over entirely to their own social networking site, Google+. The reason for this is obvious; Microsoft is part owner of Facebook and owns Bing, so they’re direct competitors. However, since Facebook posts have so far played such a small role in search engine marketing that nobody really take notice.

So, what you may now be wondering; how do I use social media to improve my own search engine marketing strategy. First of all, what you want is having people Tweet your keywords along with the URL you’re hoping to rank. Of course, you don’t want just anybody to Tweet it (although, it certainly doesn’t harm you). You want a popular person with tons of engaged followers. It’s a tough quest, but it’s what you have to do.

Also, Google+ complicates things a bit. Google+ and Google are so highly integrated that you need to pay close attention. Unfortunately, the joining is so new that we don’t have too many hints available yet, but check back soon!

Would you like to learn more about marketing and social media? Do you think you would like for more information about search engine marketing? Check us out at fishbat.com for more information!. Unique version for reprint here: Search Engine Marketing and Social Media Advice.

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