Saturday Night Live’s Web Marketing Usage

I am a fan of both Will Ferrell and Saturday Night Live, so it was clear that I had to see the recent episode where Ferrell returned to host. It was an episode that felt familiar yet brand new at the same time. He played his old characters to perfection, as if he had never left, and this is surprising coming from someone like me who’s been indifferent to recent SNL episodes. I was surprised and I think this episode’s success can partially be attributed to the show’s focus on web marketing.

Since it aired, the Will Ferrell-hosted episode of SNL has gained more than its fair share of notoriety, being reported on news channel after news channel. It actually surprised me to see just how much coverage the episode it got after it aired. Then again, there were many sketches that I genuinely laughed at and that is surprising, considering how infrequently I chuckle at the modern SNL bits. I believe that the inclusion of the Internet came from one sketch in particular.

It was, essentially, a compilation of the many shorts that the band put together in the days of the past along with new content. Recurring Lonely Island characters like Andy Samberg’s “On the Ground” character and Shy Ronnie. Guest stars like Michael Bolton and Justin Beiber also made appearances. I would not be surprised to see the video or music track available for download soon through web marketing via fish bat.

I think that when the Internet is taken into account, the Lonely Island is used to help Saturday Night Live. They have brought in a huge following on YouTube due to their comedic videos and their albums have sold in boatloads. They have talent and it’s especially obvious when they are, in essence, a comedic band. They don’t have any specific competition, per se, and this is especially well-known when people like Lady Gaga and Nicki Minaj have appeared in Lonely Island productions.

Saturday Night Live definitely stunned me when I saw the newest episode which Will Ferrell hosted. It was almost like I was viewing an episode from the 90’s, which I more than enjoyed. To me, some of the most enjoyable sketches came up during that time. The Lonely Island, in terms of web marketing, can only help SNL since the band is so well-known on the Internet.

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