Put The Spice In Your Social Media: Why Social Media is a Great Idea

If you enjoy Starbucks, and enjoy social media, it will soon be your time to shine (August 22nd, to be exact). Starbucks has announced a plan to gather their large fan base on Facebook to celebrate the coming of their autumn flavor, the Pumpkin Spiced Latte. So if you’re wondering why social media matters, now you can see that even the largest brands are working with an online marketing firm.

The Pumpkin Spiced Latte is a treat that has a large backing, and because it is seasonal, there is a large amount of excitement associated with it. When October comes around, everyone looks forward to the smell and thought of pumpkin, spices, and Halloween. The fall festivities this year for Starbucks will be revolving around the integration of the Pumpkin Spiced Latte and social media. But, why social media? Why did Starbucks decided to work with an online marketing firm?

What do they plan to do? Starbucks plans to incorporate an application with Facebook, that will challenge the intellect and creativity of their following. Within this application, there will be a point-based game that users may follow to garner the most points. Of course there has to be an fun objective to achieve with such points. The goal is to win. And with winning, comes the Pumpkin Spiced Latte Beverage to the city with the most involved and zealous users on August 30th, earlier than any other Starbucks store.

Within the application, there will be 3 different objectives to complete in order to collect points. For the people who have the gift of gab, there will be shout-outs for each city. For the people who have the gift of logic and problem solving, there will be daily trivia challenges and the sort to test their knowledge. Last, but not least, for minds blessed with the power of the muse and creativity, there will be an opportunity to obtain points through daily creations, using the application itself to design and create their mind’s imagination. Although with all these sorts of people, as long as you are competitive or love Starbucks, you will like this application, as there are Scoreboards will real time updates on who is at the front in the race for the delectable Pumpkin Spiced Latte.

By using this application, Starbucks strives to achieve a wonderful result. Bringing their community together through bonds and getting them involved in the decisions of their actions brings them much closer to the company itself. Not only that, but Starbucks hopes that they will be able to nurture their fans’ creativity, and giving them a chance to express it. In the end, their campaign with the Pumpkin Spiced Latte isn’t just a competition; it’s a gathering for Starbucks lovers everywhere. Now do you get why social media is so great? Maybe you should get in contact with an online marketing firm tomorrow!

So, do you feel you would care to find out more about why social media is so important? Do you feel you would care to find out more about working with an online marketing firm? Check us out at Fishbat.com to find out more!. Unique version for reprint here: Put The Spice In Your Social Media: Why Social Media is a Great Idea.

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