Make More People Like Your Small Business On Social Media Sites

In the previous issue of Facebook For Business, you learned the best way to build a business Fan Page from Facebook. In this issue we are going to talk about getting people to like your business on Facebook.

Before anything else, it is crucial that you know the principal issue in making your page noticeable online. Awareness should be your primary goal when using a Facebook Fan Page.

In order to make people aware of your business, you should look for other ways that will allow you to display your URL address. As its core group, the company should tap their employees and close contacts. Send business newsletters that publicize the launching of your Fan Page. You can expect to get a number of ‘Likes’ in just a short while if you’re running a large-scale business and has been around for quiet a while already.

Do you know that there are also a number of companies that require their employees to include their Facebook account in their e-mail signature? With this, it will be easier for the company to connect with personal and professional contacts of their employees. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.

On the whole, the impact of social media management is remarkable when played right. Because it’s highly effective, there’s no reason why you shouldn’t use Facebook as a business tool. To put it simply, any Facebook page needs a good amount of unique visitors for it to become profitable.

Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. Getting Likes on Facebook is a verification of a company’s popularity. But more than this, Likes are an effective gauge of your online presence. The more ‘Likes’ a Fan Page has, the more effective it is in attracting potential customers. In order to get more Likes, the company must be like a well-oiled machine. It should give out continuous updates, upload photos that will entice potential customers and use applications that help share its promos and sales.

If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. If however, you’re running a small business with a limited amount of employees or if you’re running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.

This may sound too complex and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.

View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Post updates that are always benefit-driven but not full of hype. A lot of nonsense will ruin your trustworthiness online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.

Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then promote them exclusively on the site. This way, customers are easily led to the account and you will garner positive associations from it. Understand that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.

Be sure to look for our next issue of Facebook For Business. We will talk about using special offers, contests and special gifts to generate fans.

It’s no longer impossible to make money online with Facebook marketing. Have you already decided to use Facebook for Business? If so, you’ll find lots of tips here.

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