Learn How To Use Social Media Marketing To Provide Something Helpful To Your Audience

In our previous issue, we discussed about effectively communicating with your Facebook fans. In this issue, we are going to talk about using Facebook marketing to give value to your clients and customers.

Here’s the fact: Over 50% of the whole Facebook community log in to their personal accounts on a daily basis. This suggests that there are around 250 million of the social networks 500 million who might be able to see your Page.

Think of the large number of people that your company can reach. That can equate to tons of cash in profits and more work opportunities that you can actually get a chance to be involved in.

However, not all business pages on Facebook are productive when it comes to bringing in customers. You’ll need to alter it whenever essential.

Though it is primarily considered a social networking site, it would also do the company good to review first what impact they want to give in their page.

Do you want to give a touch of corporate professionalism as an extension of your conventional office?

Do you want to add a touch of fun and excitement which will appeal to your target market?

Or do you simply want your page to be a customer service area where informal questions and inquires can be resolved?

It’s important that you always regard value as your top priority whenever posting anything on your page. Remove the clutter and post only the very important things. This means fighting off the impulse to post personal content or even things that seem interesting but aren’t valuable to your audience.

Here are some other advice you may find useful:

Use Customer Testimonials

Looking at a person’s Facebook wall is one of the most common pastimes of men and women who are enthusiastic about social networks.At present, social media management provides a variety of benefits to entrepreneurs. They can use customer suggestions and testimonials as means to assure clients of the quality of their product. So why not ask your past clients for testimonials? Of course, you would most appreciate highly positive feedback if given voluntarily. Then again, this may not always be the case based on the quality of your products or services. If you prefer, you can offer incentives to get feedback. For instance, how about a 5% price cut for every nice feedback?

– Personally Connect With Potential Clients or Customers

If there are questions about your products or services, make sure you politely accommodate those concerns. It would be a good impression for your Page and for your brand in general if their questions and issues are dealt with at the earliest time possible. In case this is not possible, at least apologize for the late response.

To save yourself from answering the same questions all the time, you’ll want to provide something like a FAQ section on your page. You can make use of the Notes section for this or other similar applications on Facebook.

– Upload Relevant Photos

Many use the Photos Page while some make pseudo-shops where they feature their products. Whatever you choose, just be sure the images are presented clearly. Working with low-end pictures will give your products a low end impression. So be meticulous in choosing those. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.

Keep these simple tips in mind when communicating with your friends and fans for a successful Facebook marketing venture.

Be sure to read our next issue of Facebook for Business soon.

Improve your online marketing efforts by using Facebook marketing. You’ll see that you’ll achieve a higher rank on the major search engines out there. To know more tips about making use of Facebook for Business, check this out.

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