Keyword Density: The Most Crucial Part of Keyword Marketing
Finding the most effective keywords to use is only the beginning in optimizing the content on your website. The next challenge that awaits you is keyword density: implementing those words into articles, blogs, or website copy. And the way you choose to do this will be crucial to the results you receive.
Another thing to consider is to know how to use the keywords so that the search engines will find your website and also knowing when to stop so that your web site won’t get penalized. But how do you go about this?
How search engines use keywords
The very first internet search engines appeared toward the end of the 1990’s. The search engines worked differently back then. They directed online searchers towards web sites that have the right keyword densities. This means that web site developers had to repeat keywords several times in the web site content and they’d be sure to rank high in search engine results.
Fast forward to present times, and you will find that times have definitely changed. These days, search engines like Google have developed a system in detecting the overuse of any repeated word or phrase, popularly referred to as “keyword stuffing.” As a result, a website can often be penalized or even left out of an engine’s directory altogether for the aforementioned stuffing.
The Importance of Using Keywords Correctly
Having the right keyword density on your website means knowing when and how to use the search terms you have selected to target. Besides limiting the number of times a keyword appears, be sure to also pay attention to the way it blends into the copy.
There is nothing worse than a repeated phrase that sticks out like a sore thumb to every site visitor. They know exactly what you are doing and it distracts them from taking in the information, which is the real purpose for their visit. Everything has to feel natural and make sense, including the keywords, and their usage within the text.
How to Find the Best Keyword Density
So how do you know if you’re using the right keyword density? When do you know if you’re repeating the keyword too much?
Along with their widely known AdWords program, Google has a tool that evaluates your website for the frequency of repetition, called Google Rankings. You can also calculate it on your own by comparing the total number of words on a page with the times a certain keyword appears. Again, finding the balance is likely to lead to more traffic, and a steady, consistent increase in your search engine ranking.
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