A Simple Guide To SEO & Internet Marketing For Newbies

Getting started with internet marketing is not always as easy as it may seem if you’re a complete newbie. In fact the very thought of either Marketing your own products or someone else’s products online can be overwhelming and confusing at first. However, once you get to grips with the basics, you can slowly to start build up an online strategy. This article has been written with internet marketing for newbies in mind and to help you start your internet marketing business to achieve financial success.

The first thing you should do is to set-up your own website or blog (using squarespace.com as a good example). You should consider this your base, where you can provide complete information to your customers about your company and your products. It is best if they can purchase your products from your own website or blog rather than through a third party.

Once you’ve set up your website or blog, you need to make it easy to be found for someone who is looking for the products or services you offer. To do this, you must know the basics of SEO. SEO stands for Search Engine Optimisation. It is a strategy used by all online marketers to make your website rank higher in the search engine results. There are many strategies for SEO. The basic pillars of any SEO strategy are keywords, link building, and quality and unique content.

Keywords mean you need to include words that are often used in search queries with Google, Yahoo and MSN for example. To look for keywords, try to familiarise yourself with the Google Keyword Tool. Important placements for your keywords are your article headers, titles, subtitles, and the first paragraphs of your article or content.

The next step is to fill your site with high quality articles with good keyword placements. These articles need to be relevant to your products and services. If you think you are not a good writer, you can hire freelance writers very cheaply to produce the content for you (fiverr.com is a good example). Although keywords are important, avoid stuffing the keywords in your articles.

SEO is not a one-time process. You have to tweak, improve, and improvise your SEO strategy over the life of your business. If you feel the task at hand is too immense, you may consider hiring professionals again; this can be cost effective if you look around.

The next step is setting up an advertising campaign. Your advertising campaign is important for you to reach potential customers. With so many other products and websites online, your products and services need to stand out. There are plenty of places to look at when setting up your ads like Ad Land for example. You just need to determine who your target audience is and set up a basic budget for it.

Some people suggest using social networking sites for business promotion purposes. These sites are free for anyone to use, unless you buy a space for ads. Like everything else, invest some time and a little money to work this part of your strategy for your benefit and you’d be surprised at just how quickly you start to get results.

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