Internet Marketing And SEO – Ingredients For Success.

With so many SEO services promising to ‘turn your website into a gold mine’ it is little wonder so many people are disillusioned with SEO, see it as a waste of marketing dollars and dismiss it as a viable option. The problem is, they don’t realise that SEO is only part of the jigsaw.

The problem is that overly enthusiastic ‘get you on page one of Google’ advertising by SEO services has promised too much – causing many people to incorrectly expect that an SEO expert alone can make them prosper. When this doesn’t happen, the blame is unfairly laid at the door of SEO. This is a great shame, as many businesses that COULD be generating leads and making much more money from their Internet presence are missing out because they have abandoned SEO.

The truth is, search engine optimisation is essential. But it is only a PART of your overall Internet marketing plan. To really see results, you need to appreciate the difference between SEO and Internet Marketing, so you can implement BOTH strategies into your marketing plans.

In brief, the job of SEO is to bring traffic to your site. It is the skill of optimising your site, so that people can find you when they search for specific keywords. The problem is, in all the excitement, it is easy to overlook the reality that ‘traffic’ doesn’t necessarily turn into ‘paying customers’.

Another way of looking at it is to compare your site to… say… a retail shop. As many bruised and broken business owners have experienced, being in a shopping mall with high foot traffic doesn’t always produce a high customer count. It happens too frequently – where a retailer paid a lot of rent for a good location, but fails because their marketing, pricing, customer service, presentation, and a multitude of other issues brought them undone.

Just like the shopping mall, SEO gets the traffic, but you MUST turn traffic onto customers. Internet marketing takes the baton from SEO, with the objective of converting ‘traffic’ into ‘paying customers’. It involves a copywriter and marketing strategist, working closely with your web developer to get the job done.

With Internet marketing, the end game is to cover a wide range of issues, including:

Build your brand, increase the perceived value of your offering so people will see the VALUE, make you more appealing than your competitors, reassure your target market about your ability to deliver on your promises, overcome objections and pull people through to the point where they buy or act in some way.

All of this takes work, and it is very important work. If these issues are not handled correctly by your marketing team, (with a consistent, steady process of measuring results, fine tuning and testing the pages of your website), your investment in SEO will be wasted, as you won’t capitalise on the traffic that is generated. Here, at our SEO Brisbane agency we are helping our customer to concentrate their efforts only into highly profitable projects.

Before you market anything online, make sure you visit our Marketing Ideas Bank website and subscribe to our Brisbane SEO Services. Let us know how we can help you! Our knowledgeable team will provide you excellent advice here at our SEO Marketing Brisbane office. Hope to hear from you soon!

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