How To Be A Thought Leader Expert To Get New Clients

Add lots of buzz to your business, your reputation and your standing in your industry by becoming a socially relevant expert. It’s not hard to do this and once you do, you’ll get high quality attention and attract new clients. Begin by following the major internet news sites and spot the stories that pertain to your area of expertise. Choose to follow these stories as they develop so you can have a history of knowledge on the story. Start to form opinions about these news stories based on your own expertise and knowledge.

Comment on the news using your blog as your “practicing format”. Why a blog? Still formal but with less pressure – no one needs more pressure. What you need is PRACTICING commenting concisely on the issues of the day in a conversational tone. This mimics the style of a TV or radio show. TV and radios shows like commentary that’s focused, concise, to the point. They do NOT want to hear about what happened yesterday, they don’t want yesterday’s news but they want your fresh and current comments.

Many authors wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.

Stay current and stay cutting edge. This is what being socially relevant is all about. Don’t worry, after several weeks of blogging you will soon get the hang of it and be able to create insightful commentary very quickly as you will have a history of knowledge at hand as well as some practice writing in shorter, more concise sentences and thoughts. The more you know about your industry and its challenges and the more answers you have to help your industry the more in demand your services will be.

Always stay original. It’s your thoughts and commentary the media and your clients want. They don’t want you to be someone else, they want you to be you. Only you have the perspective that comes from your unique set of circumstances, knowledge, education and experience. Never borrow commentary from anyone else. Use your own stuff and soon you will find that you know a lot more than you thought you knew. You simply started to apply your own skill set to the issues at hand. Blogging helps you stay original and get creative. You going to love blogging!

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