How Online Reputation and Reputation Management Should Influence Search Engine Tactics

Google yourself, your company, your friends. Do you like the results you see on your preferred search engine? If you don’t, there are things you can do about it to make your online presence a more positive one. Online reputation and reputation management are of the supreme importance in today’s online community, and just monitoring the results are not enough to change what you are seeing a into a positive search result. Many a person has to turn to a social media agency to help them after seeing negative information online.

Does your company have harmful reviews on a site (like Angie’s list?) There are a few steps you can take to spin the results into a more positive light and take proactive steps with online reputation and reputation management. First, you can respond to the results and clarify your side of the story-but make sure you do so in a way that doesn’t seem like an attack on the individual making the claim. Apologize for their bad experience and offer to do whatever is needed to fix the situation. You can also ask friends or family members to write positive feedback about your company, or take e-mailed or handwritten reviews from old clients and post them onto the site.

Another helpful idea is to make a Twitter or Facebook account (or both) for your business (or yourself, if that’s the online reputation you’re trying to build or repair.) In this way, customers have a place to discuss your company and ask questions in one specific spot. And with these sites, you can ask your customers questions and make them feel a part of your online community. These sites will also strengthen your online presence, which is another facet of online reputation and reputation management.

Another good idea is to make a Twitter or Facebook account (or both) for your business (or yourself, if that’s the online reputation you’re trying to build or repair.) In this way, customers have a place to give feedback about your company and ask questions in one fixed spot. And with these sites, you can ask your customers questions and make them feel a part of your online community. These sites will also fortify your online presence, which is another aspect of online reputation and reputation management.

Online reputation and reputation management are vital in today’s business world, and they directly influence how the public will feel about your business. Taking steps to correct the negative and fortify the positive in the online community will be constructive for both current and prospective clients to learn more about your business. And the more positively you are seen to the public, the more business your company will do as a result.

Do you think you would like to learn about online reputation? Do you think you would like for more information about hiring a social media agency? Check us out at fishbat.com for more information!. Free reprint available from: How Online Reputation and Reputation Management Should Influence Search Engine Tactics.

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