Launching a new blog can be a fun experience, but with all of the competition out there it can be very challenging to get people to actually pay attention to your blog. Readers have so many options to choose from, you must do something to make yours stand out.
Content is critical to every blog, but getting people to notice that content is a real challenge. You could have the greatest content out there, but if no one is seeing it it really isn’t doing you any good.
There are any number of things you can do to promote a new blog, some are productive and others are a waste of time. In this article we will focus on 7 techniques that can produce impressive, and quick, results for new blogs.
1. Social Media Marketing
Social media sites are great for promoting websites and blogs because of the huge potential for traffic, plus you can use them for free. Social media is especially useful for new blogs because it is something that can produce immediate results, unlike search engine optimization.
In order to have success in terms of getting traffic from social media sites, you will need to be an active user yourself so that you can understand how social media works, network with other users, and start to understand what types of content the users react to.
Creating content especially for social media audiences is the best way to get results. Also, try to get some votes and promotional help from your friends that also use social media.
2. Social Networking Profiles
If you’re already a user of networking sites like Facebook and MySpace you should add a link on your profiles to your new blog. This will not send a ton of traffic, but it will help to start getting the blog moving forward, and it will start your link building efforts.
Take just a few minutes to link from your social profiles. If you’re not already using networking sites, set up some profiles and add a link to your blog.
Twitter is the hottest online trend right now, and it provides an incredible opportunity for marketers and bloggers. Use Twitter on a regular basis to build up a list of followers, then you can tweet links to your blog and posts.
For the best results, be sure that you are also tweeting about other things so that it doesn’t appear that you are blatantly using Twitter only for the purpose of promoting your site.
If you already have an established Twitter account with some followers, this is a great resource to promote your new blog.
4. Online Advertising
If you have a budget to spend, advertising your new blog can have a big impact in terms of visitors and branding. Banner ads tend to not attractive a ton of clicks, but they are also helpful for just getting your name and your brand in front of a targeted audience.
Pay Per Click is a favorite of many online marketers because it is an option for any budget and because it can be very cost-effective. You’re only paying when someone is visiting your site, so there is no wasted money.
5. Blog Carnivals
Blog carnivals are really nothing more than a collection of posts on a specific topic. A blog will host the carnival and other bloggers can submit links to their own posts on the subject. You won’t get big traffic from this method, but you will easily start to build some links.
To find carnivals, visit www.blogcarnivals.com.
6. Guest Posts on Other Blogs
Possibly the best way to promote your new blog is to write posts at other blogs that have a similar audience. That way you can showcase your knowledge and expertise to targeted readers, and you will get a brief author bio that includes a link to your blog.
You may get some visitors that click through from your guest posts, but not that many. Those that do will be highly qualified visitors. Writing for others is also a good way to build some connections with influential bloggers.
7. Link Exchanges
Because links have such a significant impact on search engine rankings, link exchanges are very common. Getting some link partners (maybe 5 -10) in your niche can help to start to build the credibility of your new blog.
Starting to get some in-bound links can help to establish your blog in the eyes of search engines.
Tags: blog launches, blog marketing, blog promotion, bloggers, blogging, blogs, Internet Marketing, marketing, online marketing, social media marketing, social networking, Traffic Generation, website promotion