Essential Tools for Keyword Analysis Research

The search engines try to make sure they give the most relevant search results to the end user. When a user types in a certain keyword or keyword phrase, the pages that come up will be ones which have the most relevant content in relation to what the user searched for. Therefore, it is important that you make sure that your site is optimized as best as it can be for the terms your potential website visitor would use when searching. It is essential to undertake proper keyword analysis research.

Some choices are available for keyword analysis research. The first option is to use free tools. The second option is to use paid tools. The other option is to use the best bits of both free and paid tools.

Are Free Tools Any Good?

Most free tools give you very linear results based on the keyword you are researching. Whereas paid tools provide non-linear results. If you are doing research for pay per click, then free tools might not be the best option for you as you will need to know more about the competition.

For example, if you put cat into a free tool, you will get results back that feature variations of the keyword cat. However, another keyword that may be of benefit to you but which wasn’t displayed would be kitten. Some free keyword tools, may give you such a synonym, but then you would have to do a separate search for each one.

Apart from free tools not costing you money, they will cost you much more time in doing keyword analysis research. Output is usually one word deep, so you are likely to bypass key terms for your website.

What about Paid Tools?

Because the paid keyword analysis research software makes money, it allows the developers to add a lot of extra features and functionality into the software that the free software just can’t compete with. Most paid keyword software will give you large lists of keywords and related keywords quickly and efficiently, including the level of competition.

The advantage of the paid keyword tools is that you will get many keywords that you may have never thought of yourself. They will also help you to find low competition keywords and phrases related to your site content. They will also do all the extra digging at a fraction of the time that it would take you to do manually while doing your keyword analysis research by hand. The only real disadvantage of the paid tools is they cost money. However, if you’re serious about getting traffic to your site and getting excellent search engine results, than the cost is puny in comparison to what you get in return.

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