Eight Article Marketing Tips and Tricks

Article marketing can boost PageRank, increase traffic and sales and enhance a company’s online reputation. Every company that is engaged in article marketing or is planning to get into it must lay down goals and expectations before staring the campaign.

Here are a few tips and tricks that can help you leverage article marketing to your best advantage:

1. Your articles must flow naturally. If it appears that keywords have been stuffed in forcefully, your articles will not make an impact. For example, if you want to include the keyphrase “Plumbing Contractor Texas,” do not include it as it is, instead modify it so that it reads suitably – example: If you are seeking a plumbing contractor in Texas…. instead of If you are seeking plumbing contractor Texas…

2. Use long tail keywords. If a person intends to buy a Plasma TV, he will not hunt for just “Plasma TV”; he may search for “compare plasma TVs,” or “best rated plasma TV,” etc. Research the Google Keyword Tool to figure out which long tail keywords work for your niche and incorporate these in such a way that it makes for natural reading.

3. Your article’s title must hook. It must be very, very catchy. It should titillate or make the reader curious. The reader must understand what the article is all about in a glance and the title must entice him to read further. Another important thing to note is that your title must contain a couple of important keywords. If you write many readable articles with catchy titles, you can expect your fan following to grow.

4. The resource box text must be catchy as well, but not sale-sy. It must motivate the reader to click on the website’s link to find out more about the company or the person who wrote such a knowledgeable and terrific article.

5. The reader must be directed to a special landing page that contains relevant elements that were discussed in the article. The landing page must be simple and the reader must find what he is looking for in just one glance.

6. Write How-To and articles of practical use. These articles attract the highest number of visitors. Example: How To Avoid a Traffic Ticket in New York, What Penalties can be Levied if I do not Pay My NY Sales Tax in Time, etc.

7. Distribute your articles to the main article directories. You can check traffic on article directories using Alexa or Compete websites to figure out the traffic on article directories. You should also read reviews before posting articles.

8. Don’t write your articles in MS Word. Or, if you do, convert these to plain text before uploading on article directories. This is because MS Word’s special characters can get converted to junk characters online.

These 8 tips should help your article marketing campaign. Article marketing can work very well if you do it right. If you have not considered it yet, you must get started right away. Good luck.

Next, read this in-depth and informative UAW article or discover how to choose the best article marketing services for your business.

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