Do’s And Don’t’s Of Facebook

The Internet, as a whole, has opened the doors to a varied range of contact possibilities with customers. The interactive characteristic of the medium also makes it possible for a customer to relay his response to a vast audience. Social networking sites, particularly Facebook, which are getting increasingly common around the world, have given customers an equal opening to communicate as loudly as you about your brand, in a public forum open to the whole world.

On the brighter side, there is a great opportunity to attain direct and unadulterated feedback from customers, without the requirement of costly and time-consuming surveys and research processes. Directly redressing customer queries on the medium itself can help increase brand loyalty. However, as a brand owner, you must be aware of the speed and potential of the medium to do good as well as harm.

There are enough reasons for a brand to be on one of the most trendy mediums. A major amount of conversation that happens on Facebook, or for that matter on other social platforms like Twitter, specifies brands, with customer’s attitude toward these clearly seen through them. Social media marketing can produce raw information that has not been spun, modified, or adulterated.

The fact is that whether you are there on Facebook, it’s very probable that someone or another from your customer base might be referencing you. Your brand presence during such a time is crucial to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

On a proactive note, sustained brand presence on Facebook also helps you create your own group of customers, including those interested in you. This gives you one point access to disburse any firsthand brand information in a single click, without paying out a cent more. Today, brands – both little and big – have a presence on Facebook. Many of them utilize it with more innovation than the rest.

Conventional marketers are used to broadcast, which is a formal means of communication, where customers’ opinions are barely heard back. Coming from this experience, many a time, marketers find it hard to adjust and converse in the language required by social networking sites, which are much informal in nature.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had a negative impact on the brand. The moral from this is very clear, the brand must try to avoid any pitfalls on Facebook; marketers must know the responsiveness and energy levels of the users and be one among them, rather than one above.

For every horror story of a brand mess up on Facebook, there are many cases of success, where even small household brands have grown in reputation through effective use of the medium. Two golden rules to be obeyed while using Facebook and social media marketing in general, which can yield good outcomes in the long run, are as follows: Do not be a big brother – be a cheerful friend to your consumers. The big brother attitude, which worked fine in standard media, can hurt your brand on Facebook.

Any showdown of brand arrogance or one-upmanship is given a harsh response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with. Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

There are many ethics to be obeyed with Facebook and social media marketing, which can be easily realized through active participation in the medium itself. A company must ensure that its trained representatives have a marked presence on Facebook and social networking avenues as true online custodians for the brand. For many companies, it also makes sense to engage an agency that is experienced in handling brand reputations on Facebook and online avenues, both to get more visitors and generate more revenue.

So, do you feel you would care to find out more about hiring an online marketing firm? Would you care to find out more about how to get more visitors to your website? Check us out at Fishbat.com to find out more!. This article, Do’s And Don’t’s Of Facebook has free reprint rights.

Tags: , , , , , , , , , , , , , ,

Leave a Reply